1. Project selection. Choose a suitable project according to your past experience or existing resources. At the same time, the project should be promising and popular. When choosing a project, we can investigate and inquire more. Women are afraid of marrying the wrong man and men are afraid of choosing the wrong line. Choosing a project may be the direction for more than half a year, and the investment is more than 1 million. Evaluate your investment ability and determine how much investment budget we can accept. Before investing in a project, calculate how much rent, decoration, equipment, tableware, labor, water, electricity and gas are needed, and at the same time reserve a part of working capital.

2. The target customer orientation, whether online or offline, doing business is nothing more than trading, that is, the question of who to sell it to. According to your positioning of customers (where the customers are, who they are, what their consumption level is, what their consumption habits are, etc.), you are doing site selection, decoration, pricing, naming and publicity.

3. The key to store location is to select the location according to the consumption capacity and passenger flow. In addition, there are the following basic considerations: store leasing, determining the usable scope of the store, and many shops are not qualified for catering. Determine the rent contract and rent-free period. After we contact the landlord, we should confirm that we are a landlord with lease qualification, and beware of fraud. Before signing the contract, contact the construction design team to ensure that the survey, design and construction can be started after signing the contract. How to ensure the store opening promotion before the rent-free period? Investigate potential safety hazards. If it is a restaurant, it should ensure that the oil fume problem will not affect residents, ensure the normal supply of power supply, and investigate whether the last tenant left equipment problems such as electricity and water to prevent irreparable problems after business.

4. When naming a store, consider the location of the store, that is, store service and target customers, followed by being eye-catching, easy to remember and easy to spread.

5, decoration style, the same first consider the location of the store, followed by the budget, novice advice low-cost investment, and then rationality, if it is a restaurant, on the basis of ensuring users to eat, but also to ensure the delivery of food by the waiter, and finally differences and highlights, the same store users are difficult to attract, so personalized design should also be highlighted.

6. License processing. Generally speaking, the certificates/processes required for operating restaurants include: business license, food business license, environmental protection approval, fire protection approval, tax registration certificate, etc.

7. Personnel recruitment, including management personnel, kitchen personnel and service personnel. For managers, they generally need more than one year's experience and can have a general grasp of the overall operation of the store; For kitchen staff, you can recruit from chef training institutions or from the society; For service personnel, the requirements are relatively low, but their work motivation, work norms, service awareness, team awareness and so on are the main considerations.

8. Equipment procurement, according to the nature requirements of the project, such as kitchen equipment in restaurants, tables and chairs, fans and air conditioners in dining areas.

9. trial operation, which imitates the whole opening process, personnel responsibility distribution, customer guidance, transaction process, etc. after the official opening, so as to reduce the undiscovered mistakes and deficiencies in the customer consumption process after the official operation.

11. Development planning, including opening promotion, festival activities, new media operation, etc. Before opening the store, we have a general grasp of the main products and new product research and development of the store, and make clear what our hot products are, and what improvements we should make when the store is profitable.