catering wechat marketing mainly starts from three aspects: personal wechat marketing, wechat group marketing and wechat circle of friends marketing. There are two main contents that can be marketed. One is to maintain a good relationship with WeChat friends (that is, customers), and the other is to let customers help you spread. The following details are described: 1. Relationship maintenance

1. Personal friend relationship maintenance

The catering boss actively adds to the customers in the store. Of course, it is definitely beneficial for customers to add you, such as discounts, coupons and free food delivery, but this relationship may be one-off. It is best to tell customers what activities are held every week, or what activities are held every day, so that customers are likely to add you and not delete you.

after adding it, there will be activities to push it regularly, so be careful not to push it too frequently. Send blessings in the name of the company on holidays, and send discounts by the way. Send caring information regularly. If the weather is cold, keep warm, etc., and increase and maintain the friendship with customers.

2.

Establish a customer welfare group and issue coupons regularly. Maintain customer relationship. However, the establishment of WeChat group has both advantages and disadvantages. The advantage is that it is easy to unify communication activities and maintain customer relations. The disadvantage is that the shortcomings are magnified. Once someone speaks ill in the group, it is easy to form a follow-up effect. Therefore, we also need specialized people to operate, and of course we need to ensure the excellent quality of our products. Another disadvantage is that competitors may lurk in the group, imitate your activities and even steal your customers.

therefore, building a group should be carefully considered.

3. Maintaining the relationship of friends circle

Friends circle sends some inspirational short articles or short sentences, sends some personal information, and then interspersed with some restaurant promotions.

in addition, pay attention to the interaction with customers, and usually see appropriate likes and comments that share the same feelings. Be careful not to blindly like them, but like them when you see them.

There are many skills on this website, so I won't go into details first.

second, active communication

activities are generally daily activities and special activities on holidays.

Daily activities can be distributed to everyone in groups on a regular basis, or to groups or friends. Play a role in reminding everyone.

In daily activities, a lottery can be held to send coupons, and customers can get coupons by lottery. Compared with competitors' restaurants, customers prefer to go to restaurants that have already got coupons, provided that other conditions are similar.

Another trick in the lottery is that the customer wins the third prize, and after forwarding it to the circle of friends, he can get the number of lucky draws, which may increase the probability of winning a higher prize.

In active communication, there is a page that forwards praises and gifts from friends, gifts from friends, etc., and can also directly forward the lucky draw, etc. Anyway, convenience is the main thing. After all, time is money, and customers and waiters are inconvenient, which will affect our benefits.

gathering praises and adding friends in a circle of friends is only suitable for short-term activities. No restaurant collects praises and gives gifts every day, right? Or a discount on praise? Only suitable for new store opening or housewarming, holidays, etc.

The daily activity is just to send out some coupons or send some cold dishes for free. Or enjoy some special offers, which is very helpful for the long-term development of catering and the cultivation of customer loyalty.

Of course, catering mainly focuses on making good dishes and providing good service, which is still the foundation.

if you like me, you can pay attention to me, and pay attention to the split distribution.

If you have any good ideas, you are welcome to learn them together in the comments area or in private messages.