To make good sales of sprinkles, you can advertise both ways. Do both direct sales and find a distributor to work with. Two legs are always faster than one!
How to kind of sales?
Familiarize yourself with the characteristics of the drinks you sell. Advantages, disadvantages, price strategy, technology, varieties, specifications, publicity and promotion, competitive products, alternative products. Especially in front of the customers, we should pay attention to show that we are very familiar with the product.
1. Familiarize yourself with the target customers of the alcoholic beverages you sell.
These target customers should be categorized, what is the core customers, those of the non-core customers, what is the key customers, what is the key customers, customers can be divided into several categories, in accordance with what way to categorize, to fight for the different categories of customers should be used in different strategies and methods. The time and effort allocated to different types of customers is not the same.
2. Familiarize yourself with the market for alcoholic beverages.
Market segmentation, what are the competitors, what is the capacity of the market, what is the geographical distribution of the customers and the time distribution of the products, and the short-term development trend of the product market (the development trend in the next 2-3 years).
3. When selling alcoholic beverages, it is important to rationalize the time and space distribution according to the customer's buying habits and geographical location. Be methodical and strategic. Sales is not just a brute force, we should always summarize the experience and constantly improve. And sales also has this characteristic, that is, at the beginning of the beginning of the time is very difficult to start, no way to start, with the growth of time, will gradually into a good situation. From this will dig out a lot of business opportunities. The process of selling is also a process of expanding interpersonal contacts. Through this activity, the network of relationships will be greatly expanded, and the amount of information will also be greatly increased, these networks of relationships and market information will provide a lot of opportunities for further entrepreneurship.
Formula 1: Success = Knowledge \ Networking
Formula 2: Success = Good Attitude \ Good Execution
4. Selling a product is to sell yourself to introduce yourself and to sell yourself is more important than selling the product
5. Constantly handing out business cards
6. Anytime and any place to be consistent with words and deeds is to give customers confidence in the Guarantee
7. Customers not only buy your products, but also buy your service spirit and service attitude.
8. From the body movements and language speed with the customer's language and action
9. To make a good planning arrangements, the first to make a good plan, in order to improve the efficiency of the use of time to improve the effectiveness of sales. In the development of the plan, according to the characteristics of the customer to make the appropriate preparations. Of course, the plan is not fixed, with changes in the environment and conditions to make adjustments at any time. The main elements of the plan are: the schedule for the next few days, the next few days of customer arrangements, to prepare what materials, tap potential customers (potential customers where), short-term sales targets. If necessary, to develop a sales schedule, sales schedule generally has several elements, a short executive summary, a sales of the task objectives, and the actual completion of the situation. The sales schedule is developed on a weekly basis. At the end of the week, the sales schedule is analyzed, the main purpose is to find out the pattern of sales, completed or not completed, what is the reason, is the task is not reasonable or external factors interfere with the cause. Is it subjective or objective reasons. Is the sales skills immature or poor implementation of the cause to root through this form of analysis, to propose ways to improve.
10. Make a good daily sales diary, the ideal record is to be able to query the specifics of each sales record at any time, make a good record of customer visits, at any time to grasp the dynamics of the customer. Make good customer records, from time to time for customer classification and analysis, to be able to query any customer information at any time.
11. Research on customer psychology. One is according to the customer's individual psychological characteristics of the use of different ways (read the book about the study of psychology), one is according to the customer's unit characteristics of the use of different ways, such as public units and private units of the customer is different. The other is to know where the customer's real needs lie. In contact with the customer before the customer to analyze the information
12. Learn the skills of negotiation. To be good at smiling and listening, to achieve a win-win situation. To think from the customer's point of view.
13. Learn the skills of sales, sales is not mandatory to sell to customers, but to stand in the customer's point of view, to guide the customer. Customers sometimes value the spirit of your service more than the importance of the product. In reality, the sales pitch is not a one-time completion, often need to communicate with customers many times, in communication, some sales will fail, some will succeed. Therefore, it is necessary to make reasonable trade-offs, some can be abandoned, some should continue to work hard, some are short-term customers, some are temporarily unsuccessful, but as long as the relationship, in the long run there is hope for success, and can not give up. To understand the real needs of customers. Some customers actually have a need, but he will not immediately confide in you, so sometimes it is necessary to run a few times to have the information, and some need to get closer to each other when they will confide in you the news.