Article 1: Product Manager's Work Reporting System
Product manager training work reporting system
I. Purpose:
In order to better cultivate a successful product manager, ensure the completion of all work, advocate an efficient and pragmatic work style, encourage students to sum up themselves regularly, plan everything, improve self-management, and facilitate timely communication between the upper and lower departments of the company, and work handover, unity and cooperation among students, this system is specially formulated.
Second, the report content
The content of the report is mainly the learning progress during the training period; Complete the temporary work assigned by the leaders;
(2) Weekly work report
The product manager's work week includes: summarizing last week's work, planning next week's work, and reporting to the leaders in charge; The competent leader reports directly to the general manager.
(iii) Weekly project meeting
Project members should attend the weekly meeting on time, and the meeting recorder should record the meeting contents according to the meeting record form.
(4) report directly to the general manager
The matters explained by the general manager can be reported directly to the general manager, but they also need to be filled in the weekly work report and marked with the results.
Three. Requirements for submitting work reports
(1) The work week of each product manager should be submitted before Friday 17: 00. If there are special circumstances, it is allowed to be filled before 9 am the next day.
(2) The contents of the work report must be clear and organized; The completion of each job is clearly described. Attachment: Work Week Report
(3), work week report
As shown in the figure:
Fill in the requirements:
1. Time range: Generally speaking, it is Monday to Friday.
2. Task: Generally, it is the task arranged by the manager or project leader at the weekly meeting.
3. Nature of the task:
Generally divided into:
A, planned task B, unplanned task C, temporary task D, unfinished last week
A. Planned tasks: tasks arranged by the general manager, project leader or himself this week.
B. Unplanned tasks: the tasks that the general manager, project leader or himself plan to do this week, but they don't have to be completed this week.
C. Temporary task: it is also an urgent task, which is temporarily arranged by the general manager and the project leader and must be completed within a certain time this week.
D. Tasks not completed last week: tasks that the general manager, project leader or himself did not complete last week and need to be completed next week.
4, complete the results:
Generally divided into: A, completed B, unfinished (red) C, in progress (green) D, cancelled (gray).
Remarks: Cancellation: After discussion or consideration, the general manager and the project leader inform others to arrange or not to do this task, but this situation is generally rare.
5. Completion path:
Generally divided into: A, storage path B, and transmission path.
A storage path: the server path is192.168.1.230 Project 20XX Project Product Manager Training Product Manager Planning; The local path is as follows: e: Project \20XX Project Product Manager Training \ Product Manager Planning.
B. delivery path: it has been sent to "XXX" mailbox or "XXX" QQ group * * *, and the file name is marked.
Remarks: Generally, after the task is completed, it should be sent to the person who asks for it, and copied to the general manager or project leader who arranged the task.
6. Scoring and comments: The evaluation and scoring of this task by the general manager and the project leader are related to the performance.
Chapter II: Work Report of Product Manager in 20XX
20 13 work report of product manager
I. Main work of product manager 20 13:
1. Basic work of product manager: product design, packaging, publicity, conference support, etc.
2, product knowledge, selling points and related knowledge training.
3. Understand the market demand and solve the market demand.
4, product maintenance and after-sales service and related information collection, sorting and analysis.
5. Policy suggestions and promotion services for key products, understand front-line sales, help sales personnel to plan and sell products, and timely understand the reaction of products in the market and make adjustments.
6. If the market research is not good, no new products will be produced. If a new product is manufactured, it will become the leading product of the company. Track the sales progress of key products, understand the market situation in time, make adjustments, and create three large single products with a price of more than 2 million yuan.
7. Do a good job as a bridge between the salesman and the company and communicate in time.
8. Strictly control the supervision in the process of expense approval and expense use.
9 .. Strictly control the inventory of product packaging materials to reduce the production pressure of the company.
Two. Gaps and deficiencies
1. The design and packaging of the products are not meticulous and exquisite, and there are many defects and silk defects. The preparation and publicity of the meeting are not in place, and there are shortcomings in their own work.
2. Insufficient contribution to the promotion of key products and policy support. The focus of key products is not right, and the timing is not good, so we need to pay more attention and adjust our efforts.
3. The maintenance and after-sales of products are not systematic and perfect, so the coordination and planning of maintenance work should be done well when designing products. After-sales service should go forward and be done in front of product use, rather than just making up and solving contradictions and problems behind. In addition, the information collection, collation and analysis of key products and cutting-edge products are not enough, and the work is only superficial and far from perfect.
4. Lack of training execution. The common problems in this industry have not been well solved, and there is still a lot of room and work to be done in training results and application.
As a product manager, I didn't do much work, but simply did some basic work. The work of product manager is still lack of systematization and specialization.
6. Insufficient execution, delayed problems, insufficient coordination and communication, and professional skills need to be strengthened.
Three. 20 13 understanding and self-requirement for product managers
1, post and working relationship
1. Job Title: Product Manager
2. Direct Supervisor: Marketing Manager
3. Work: strategic planning, development, planning, promotion, management, service and brand building of the company's products.
2. Job responsibilities:
1 market research
(1) Collect and process all aspects of the products in charge in time, and do a good job in market analysis and sales strategy analysis of the products.
Job analysis; Provide basis for decision-making of yourself and relevant personnel.
(2) Market segmentation, selecting target market segment information and determining product positioning.
2. Product planning
(1) Complete the packaging, samples, color folding, advertising and other auxiliary graphics and texts of the company's related products with designers in time.
Daily work such as data creativity and design.
(2) Assist the company leaders to determine the product price, and put forward suggestions and plans to adjust the price in time according to market changes.
(3) Collect, sort out and analyze all kinds of data and information of market-related competitive products in time, and assist in determining products.
Development goals and strategies (formulate sales strategy, publicity strategy, training plan, etc.). ).
(4) Complete the commercialization, market research, analysis and planning of products, and implement the marketing end of the company's products.
Planning and means (to assist in formulating the overall sales strategy of products).
(5) Responsible for the market research of developing new products, and put forward suggestions on the development direction of products; Participate in new products
Pre-marketing and sales work.
(6) Responsible for the new product listing plan; Product mix planning; Product distribution mode setting; Product sales planning;
(7) Responsible for corporate customer management, including key account management, file management and risk management.
3, product life cycle management
(1) Conduct market research and research on the development of the industry and related industries.
(2) Be responsible for training the sales staff in product knowledge, market and competitive information.
(3) Establish a team of experts related to products and strengthen cooperation with customers through various marketing activities.
(4) Do a good job in the planning, maintenance and management of the whole life cycle of products from the introduction period to the recession period.
Reason.
(5) Establish and improve the product sales forecast system;
(6) Put forward suggestions and plans for product withdrawal, and supervise the implementation after approval.
4. Design arrangement of the exhibition
(1) Participation decision
(2) Design, layout and personnel arrangement of the exhibition.
(3) Media promotion and planning and promotion of enterprises and product brands.
5. Certificate development, public relations and emergency coordination.
(1) is responsible for the certificate development and management of the company's products.
(2) Assist sales staff to solve disputes and contradictions caused by products in the market.
(3) Assist sales staff to handle government procurement, bidding, emergency rescue and hedging.
3. Authority:
1. The right to formulate, suggest and develop the company's product line.
2. Have the right to approve the annual promotion, advertising plan, budget and market expenses of the products in charge.
3. Supervise and control various market activities.
4. Right to emergency report.
Fourth, forge yourself and strive to do your job well:
1. Only by strengthening keen observation and improving attitude can we distinguish the real crux from the appearance of things. What people have not observed.
2, we must strengthen the study of pesticides, chemicals, plant protection, management and other knowledge, familiar with the product, depending on the product as a wife.
3. Know yourself, your competitors and the development of products in the industry. Grasp the predictability of market dynamics.
4. Master mature expression and communication skills. Establish good interpersonal and team management skills.
5. Constantly test and adjust yourself, make fewer mistakes, and sum up and exert more experience.
6. Develop some good living habits, learn to read every day, and learn to think all the time. Take notes at will. Whenever you are inspired, write it down. Brainstorm. Constantly thinking, constantly evolving, and improving ideas. Self-relaxation Learn to relax and have a rest before work.
7. Always demand yourself and strictly abide by social professional ethics.
Chapter 3: Product Manager's Work Summary II
Summary of work in the first half of 20XX year
Quality Products Department ● Liu Xu
Joined in March 20 13. During my six months in the company, I worked as a product manager. Over the past year, with the care and support of company leaders and colleagues, I have done my job dutifully. Now, my specific duties in the past six months are summarized as follows:
? Product support work
In the process of product support, we should carefully study the company's various products and be familiar with the specific operation of the products. On this basis, after the company's personnel dig out the customer's needs, they can reasonably combine the products according to the customer's specific needs and design the products that really meet the customer's needs. At the same time, after several promotion trainings organized by the company, I gradually cultivated my own ability and customer communication ability; Usually, I also pay close attention to the latest information of communication products, learn some successful cases, and often think about whether these cases can really be applied to customers, dig out the demand of potential customers in time, formulate specific plans, accompany account managers to promote products to customers, and do a good job in product support in time.
In the first half of 20XX, the following four market demand documents were collected, sorted out and compiled:
1: Real-time positioning system based on RTLS technology
2. Iris Biometric Technology Product Requirements Document
3. Street View Factory Street _ Factory Market Demand Document
4. The application of private cloud in military field.
In the second half of this year, I hope to reach more customers, promote the new products I found to customers, and finally commercialize the new products and bring profits to the company. At the same time, we will continue to follow up other promising network communication products and do a good job in market research.
? Other jobs
Actively cooperate with departments to complete the quality system of national military standards. On the basis of the above specific work, seriously complete other temporary work assigned by the company's competent leaders, work hard, work overtime without compensation, and finish the work on time and with good quality.
? Overview of problems and shortcomings
Looking back on my work in the past year and reflecting on my own problems and shortcomings, I think it is mainly because I have not been in the company for a long time, my technical expertise is not comprehensive enough, I am not familiar with some operation processes of the company, and I have taken some detours in my work. But "practice makes true knowledge", I constantly find my own mistakes in my work and improve them in time. In my future work, I will strive to improve my self-cultivation, give full play to my strengths, overcome my shortcomings and make new achievements.
Chapter 4: Annual Personal Summary of 20XX Product Manager
20XX Product Manager's Annual Personal Summary
1, exponential tracking work
In the process of index tracking, we should be serious, careful and rigorous, often communicate with business analysts in counties and cities, ask them for advice if they don't understand, learn from their experience, and explore a set of index tracking methods suitable for ourselves and the team on the basis of learning from others' experience.
The indicators of our company are mainly divided into annual assessment indicators, quarterly assessment indicators and monthly assessment indicators. According to the time difference of different indicators, arrange the time reasonably, take the annual assessment indicator as the overall situation, guide the other two indicators, do the same as the quarterly assessment indicators and monthly assessment indicators, and integrate the annual assessment indicators into the quarterly assessment indicators and monthly assessment indicators; Make quarterly assessment indicators and monthly assessment indicators serve the annual assessment indicators, and complete the annual assessment indicators while completing the quarterly assessment indicators and monthly assessment indicators. However, the indicators have priorities and cannot be said to be perfect. At this time, we should give up some indicators that can be completed in the later stage and focus on the indicators that are urgently needed at present.
Specifically, put the indicators that need to be completed in a table, carefully study the specific caliber of the indicators, decompose how the indicators are completed, implement them to each specific responsible person, track them, extract data regularly, inform the relevant responsible persons of the data gap, let them know their own indicators progress, actively negotiate with their superiors, and find ways to complete them to ensure that all indicators are completed on time.
2. Training work
When training account managers, we should master the products, learn the operation methods of the products, prepare all kinds of training materials in advance, focus on promoting the weak products of account managers, and learn and grow together with colleagues during the training process. Only through continuous learning can we make greater achievements in today's grim situation that science and technology are changing with each passing day and the whole business competition in the communication industry is fierce.
Complete the xx local tax card project, constantly learn new knowledge, enrich yourself, and really do a good job in product support.
Chapter 5: How to report to the product manager according to the idea of IPD integrated product development?
Combined with the idea of IPD integrated product development, how to report to the product manager?
When we consider reporting the work of the product manager, in order to combine the idea of IPD integrated product development and implement the whole product development life cycle, we discuss integration from six aspects: market, pipeline, product, project, team and performance. As for how to say every aspect, I am also considering it when I am doing PPT. First, I will make the truth and goals clear, corresponding to Ming Dow; Secondly, explain the methods and tools clearly and correspond to the optimal operation part; Finally, practice, everything must pass the test of practice, corresponding to the practice part.
1. Market
Ming Dow: For the market, we must make it clear that software creates customer value, and the market drives R&D. Products cannot be separated from end users, so we must pay attention to product design and user experience. At the same time, products and brands also need to be managed, and the focus of marketization is to have product brand awareness first.
Excellent technology: UCD and interaction design are still the most important methods of user experience, and further attention should be paid to the improvement of product usability. The important method of market is the MM market management part of IPD, including understanding the market and market segments, so it will involve more strategy-driven differentiated competition. Demand is also the focus of the market, and demand mainly serves market segments, so the most important method and tool is $ Appends methodology.
Practice: product brochure, personal email signature, online cooperation and communication platform with customers, planning and task feedback platform, weekly and monthly reports, quarterly meetings, demand research and demand collection, and regular product return visits.
2. Pipeline
Ming Dow: IPD involves pipeline management and resource management. Therefore, the pipeline, we must first realize that something is done and something is not done. We should make full and reasonable use of experts' resources. We should not only improve the utilization rate of resources, but also improve the productivity of resources. Because the capacity of the pipeline is limited, it is necessary to determine the priority of projects or requirements and let them pass through the pipeline in a certain priority order. The product manager must realize that he is not managing a product or a project, but a project team composed of multiple projects.
Superb technology: first, multi-project management methods, derived pipeline management and resource management, as well as top-level portfolio project management and portfolio planning.
Practice: PDB process data management system, data analysis and quantification, PPM resource management system (resource productivity and utilization analysis)
3. Products
Ming Dow: The product manager focuses on creating value, so the product manager focuses on the whole product life cycle, adding user research, product design and product planning before the project cycle; After the end of the project cycle, product management and promotion were added. product
Managers also pay attention to projects. At this time, the product manager should take the eyes of users. The project itself does not create value, and the final product creates value.
Excellent technology: the core elements of Pace or IPD product development, the methodology of structured product development and product planning.
Practice: product roadmap planning and version planning, product stage decision-making and project stage review, forming an iron triangle of product management with product manager+project manager+business structure; Form the product design iron triangle of product manager+business architecture+technology architecture.
4. Project
Ming Dow: Product managers also pay attention to projects, but they are not project managers. Therefore, product managers pay more attention to the formulation of project objectives, the determination of project scope, the matching degree with product requirements and the monitoring of key points in the project cycle. The goal of the project is to save money as soon as possible, but there must be a good balance among many elements of the project, and the balance is ultimately driven by the goal.
Excellent skills: CMMI, agile methodology, SERU requirements methodology, PMBOK project management knowledge system.
Practice: application of agile methods, daily morning meeting, night construction and smoke testing, product backlog, review, SERU demand, and resumption of trading.
5. Group
Ming Dow: Team is always the core competitiveness of R&D enterprises, and the focus of team building lies in the shaping of team spirit and culture. Teams are usually deeply branded as leaders. Leadership+coaching is an important embodiment of the role of product managers in the team. What product managers need to consider at all times is how to stimulate the enthusiasm of team members, improve their skills and enhance their cooperation.
Excellent skills: human resource management, programmer psychology.
Practice: Through online collaboration and task management tools, project team management and cross-project management are formed, and the whole process tracking around the project is formed, including project-related tasks, weekly reports, problem risks and documents. Pay attention to the construction of Q 12, and the key members of the project communicate separately on a regular basis, and praise them for one minute.
Step 6 perform
Ming Dow: Assessment is not the goal, but the ultimate goal is to improve personal value and job accomplishment. For performance, it is necessary to always convey three general concepts to team members, that is, everything is planned, everything is implemented, and everything is improved.
Excellent skills: balanced scorecard, the establishment of KPI index system, and the double assessment method of principal and base.
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