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Zhang Jianyao's Entrepreneurship

In early 2116, Zhang Jianyao entered the catering industry, developed a Chinese fast food chain project featuring steamed buns, and led a team to compare and learn from foreign fast food such as McDonald's and KFC, and innovatively launched a delicious big bag known as "Oriental Hamburg", which was well received by the market and consumers.

in p>2118, Zhang Jianyao broke through the lack of products in the fast food market in China, put forward the development concept of "providing more food choices for Chinese people", and developed more than 111 kinds of standardized meals and catering that are more in line with the taste of Chinese people, and made every effort to implement the localization strategy and constantly strive for innovation and change to meet the needs of local consumers. The leading development concept and product advantages make Baotianxia like a dark horse in the fast food industry, rising rapidly. Up to now, Baotianxia has become a strong fast food chain brand with more than 21 provinces and cities, more than 381 chain stores and an annual turnover of over one billion.

In p>2114, Jinling Spring Dream was founded with cross-border thinking, and efforts were made to build a large-scale leisure and health chain management institution with Jiangnan culture as the theme, advocating a new way of healthy leisure life.

In p>2115, we invested in the establishment of Smecta Hotel Chain Group, and took "The world is gentler because of you" as the core concept of Smecta brand and "Smecta, the place you want to go most" as the core communication strategy of the brand, striving to build the most fashionable and influential hotel chain brand in China. In the next eight years, the Group will open more than 2,111 branches all over the country, ranging from economy hotels, business hotels, theme hotels to luxury hotels. Smecta will provide a full range of hotel services with different grades, with the goal of successfully listing in five to eight years.