Every operator in the food and beverage industry knows that the location of the store is very important, as long as the store location is better, they are properly operated, you can quickly gain a foothold, there will be a steady stream of customers. Here are some tips for choosing a location:
One: size and appearance
The internal layout of the store is reasonable and appropriate, there must be a large enough space. Other facilities in the neighborhood are necessary. A polygonal or triangular floor is not desirable unless it is very large. At the same time, a number of factors, including the size and appearance of the store, influence future store spending. Therefore, the store generally do not need to be large, mainly fast food, can be directly packaged away, as long as there is storage of things as well as production and processing of the place on the line, do not have to seat eating position.
Two: cost
The cost of the store is an unavoidable topic, the rent is high or low, related to whether you can have enough profit to maintain operations. Especially in first- and second-tier cities, the issue of rent has become a hindrance to many franchisees. If you can find a more suitable price rent stores that profit is still within reach. That three, four cities relative to one, two cities in an unfavorable position, site selection will have to look at the "bustle". If the degree of prosperity of the business district, the greater the chances of making money, of course, with the peer competition becomes greater. Competition can be a threat, but also potential favorable conditions. Well analyze the strengths and weaknesses of competitors is conducive to us to take the initiative in the competition.
Three: look at the municipal planning
When choosing a site, we should consult with the relevant departments to open the location of the building around the location of the plan, to understand the business district, cultural district, tourist areas, transportation centers, residential areas, industrial zones and so on what. After mastering the architectural planning, according to these to determine the different forms of business and business specifications.
Four: follow the market demand
Speaking of market demand, whether in rural or developed urban areas, must have an understanding of the basic needs of the market. If there is a very large market demand in the neighborhood, in addition to the cost of a lot of profit, then it is conducive to the choice of a good store address to open a store.
Five: unique visibility and image features
Conspicuous, only customers no matter what angle to look at, can glimpse our stores. Need to pass around the vehicle and pedestrians to serve as a perspective reference object, the more attractive the more attractive the door can recruit customers, so that customers in the millions of people at a glance to see your store. For example, the bottom of the red, yellow logo. beautiful and conspicuous image characteristics of the store is also to improve the attractiveness of one of the reference indicators.
Six: Consumption
With the rise in consumption levels, people are willing to spend money on food, clothing, housing and transportation to get a better sensory experience. In particular, some of the price is friendly snacks, more easily accepted by the public, who can afford to spend.
Seven: traffic
The best way to calculate the traffic situation is at noon, weekend evenings and Sundays. The statistics should remove those that clearly carry biased results. Multiple consecutive samples of statistics can make the data tell the truth. Traffic conditions around the store imply patronage, and having sufficient foot traffic will ensure sufficient patronage.
The above is Kaifeng Datang Drunken Duck head office of the franchise store site selection skills of some of the introduction, to help guide you together with the site selection, so that the franchise is no longer a problem. If you want to know more, you are welcome to continue to pay attention! Entrepreneurship is risky, join need to be careful. Let's win the dream of wealth life together!