Model essay on business plan for opening a restaurant

With the development of society, business plan is used more and more widely in life, which can help entrepreneurs to know themselves more clearly. So what kind of business plan is effective? The following is the business plan for opening a restaurant I collected for you, for reference only. Let's have a look.

business plan for opening a restaurant 1

First, the concept of business: food is the most important thing for people in restaurants, which shows the importance of food. This business plan is about opening a green restaurant near the university. Its main business is buffet, breakfast, Chinese food, dinner, take-away, birthday dinner, etc. The target market is college students. This restaurant first adopts the business mode of self-employed. But it has its own brand, trademark and value concept. When the capital and other conditions are ripe, a company will be established and a chain operation mode will be implemented. The overall strategic goal is: "based on the local, establish a brand, step by step, expand the scale, and go to the whole country."

Second, competitor analysis

There are many restaurants around the school. Most of them are small restaurants opened by the surrounding residents by taking advantage of their geographical location, and their environment, sanitary conditions and management methods are not satisfactory. Young people will never be satisfied with their diet. They don't just eat for the sake of eating. They really need green restaurants with elegant environment, up-to-standard sanitary conditions and cultural heritage to show their individuality. There are few decent restaurants near anshun university, so there is still a considerable market for such restaurants. We are college students when we go far away, so it is more advantageous to be in this environment. We can better understand what college students need and better cater to their tastes. The cost of restaurants is not much, which is feasible and operable for our college students.

third, the market and customer choice

with the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum. At present, in China's catering market, Chinese-style dinner is the main meal, while western-style dinner is gradually emerging, but the scale is still small; Western fast food is the main fast food, and KFC, McDonald's and Pizza Hut are the main players in the market. Chinese fast food has flourished, but it can't compete with "foreign fast food" at present. Compared with the successful marketing model of specialization, branding and chain of foreign fast food. The development of Chinese catering is obviously inferior. How to occupy that part of the market is a problem we need to solve.

As people pay more attention to their own health and food safety. However, after the exposure of problems such as obesity caused by long-term consumption of foreign fast food fried and high-energy food. Food safety has become a hot topic? How to give consumers a safe diet has become the theme of the future development of the catering industry. It can be predicted that using the concepts of environmental protection, health and safety and advocating green consumption will be the development trend of catering industry in the future. The proposal of green catering is actually the progress of social civilization and a new concept of catering culture.

in the next few years, the business model of China's catering industry will be diversified, the internationalization process will be accelerated, and green catering will become a fashion, which undoubtedly brings opportunities for investing in green catering industry.

Our main customers are students. After all, young people prefer places with elegant and creative environment. The market mainly faces students, teachers and people in the past in anshun university.

fourth, the name of the store

there are many kinds of dishes in this store. Customers can choose their own tastes to a greater extent and meet their needs of pursuing fashion. If customers have time to be interested, we can also provide corresponding tableware and vegetables, so that customers can choose whether to do it or not.

5. Store location: near the college

Because there are no decent restaurants near the school, and the students in the school have a great demand for green food, there will be a big market here. It has strong operability and practicability.

VI. Business philosophy and objectives

1. In order to make customers eat safe and green food, our store has designed a slogan: spend the most appropriate money to buy a healthy one.

2. adhere to the concept of honesty and customer rights first.

3, rely on small profits but quick turnover, follow the running water, and pay attention to customer feedback. With excellent quality and satisfactory service, we will win the recognition of customers and strive to achieve a win-win situation between our store and customers.

4. ultimate goal: seek to join in and operate in chain stores, and expand the scale and influence.

VII. Organization

Two people are responsible for purchasing goods and take-out, two people are responsible for the chef, and two people are responsible for the cleaning and decoration of the store.

8. Products and services

1. Our store will offer different kinds of special dishes: fried lotus root slices with Laba garlic, two-color nourishing with honey juice, crispy seasonal vegetables, rich shrimps with yam, eggplant in spicy pot, skewered beef, steamed loofah with fish seeds and vermicelli, steamed auricularia auricula with miscellaneous grains, lion's head with green vegetables, coffee barbecue, and tea mushroom with melon grains. We will also provide special birthday meals.

2. Keep up with the trend and launch new products in time.

IX. Sources of income

1. Profits from the dishes sold and service charges.

2. The income from agency business can be sponsored, and advertisements of other industries can be printed and distributed on advertising leaflets and distributed in suitable venues of the school.

X. capital demand, financing method and return on investment

Because the goods our store deals in occupy a small area, we can make a demand analysis according to the market demand at the beginning, and then gradually expand the purchase scale according to this analysis. It is estimated that we need about xxx (to be calculated) yuan of start-up capital, which is mainly used for purchasing raw materials, renting venues, employee training and marketing promotion. The way to raise funds is individual or school venture capital, which is invested in the form of investment, and other capital investment methods can also be considered. It is estimated that the cost will be recovered in the next year (the average sales profit rate is 21%).

Xi. Pricing strategy and business strategy

1. The dishes will be divided into three different grades: upper, middle and lower. Different prices. In this way, customers with different spending power can be satisfied.

2. membership card system: you can get a membership card if you spend a certain amount. It is convenient to buy later and get a discount.

3. points system: if you spend one yuan, you will get one point, and if you meet certain points, you can redeem the corresponding goods.

5. Take advantage of yourself as a college student. Go to the school dormitory for take-out and expand your influence. Let them know more about our shop!

12. Marketing promotion strategy

1. Organize people to go to school to send out advertisements at different times. And do some promotional activities on holidays to give back to customers (according to the characteristics of school, National Day, Mid-Autumn Festival, Spring Festival, Labor Day and other festivals).

2. Posters in the store: Shanghai newspapers and posters can be posted in the store to introduce the use and cultural connotation of ornaments.

4. Theme promotion: further subdivide consumer behavior characteristics. According to different combinations, themes such as graduation dinner, birthday party, unforgettable friendship and teacher-thanking banquet can be launched. Introduce different dishes and special dishes with different price points

5. Brand building: provide various collocation schemes with the best service and the most favorable price. Meet the needs of different consumers. Strive to let consumers taste their favorite dishes at the most favorable price. Business plan for opening a restaurant 2

1. Development prospect

I have been living on campus since I was in junior high school, and I am well aware of the headache of "eating", that is, the food in the canteen. Because school canteens are generally made in the form of cauldrons, although the price is low, they are rarely really welcomed by students. The students' complaints about the food in the canteen are even more "since ancient times". Although college students can eat outside the school, most students are still willing to eat in the school cafeteria because of economic factors. The quality of food can not be guaranteed, which will lead to many problems, students' nutrition can not keep up, and even some students often skip meals. As a result, malnutrition, stomach diseases and other diseases that should not appear in college students are also common, which has laid a hidden danger for students' physical and mental health. So I decided to integrate the advantages and disadvantages of canteens and restaurants and open a self-help nutrition fast food restaurant for students.

II. Store Profile

Our store is located in the center of a university gathering, and its main target customers are college students, teachers and migrant workers. The business area is about 121 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast is characterized by porridge, noodles and rice, and of course local snacks are also indispensable. Variety, full taste and rich nutrition make diners have more choices. For lunch and dinner, there are different flavors of dishes in the north and south. Instead of meals, various cold drinks are provided, such as bubble tea, fruit juice, shaved ice, frozen coffee and fruit platter. This restaurant adopts the way of buffet fast food, which makes customers have a more relaxed dining environment and more choices. This restaurant is decorated naturally and casually, and at the same time, it has a modern flavor. The wall is light and warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall sense is between the nature of family kitchen and the nature of hotel kitchen.

Third, development strategy

1. Before the restaurant opens, we should advertise, because the main customer base is aimed at students, and the speed and breadth of information transmission among students are great, so we don't need to spend too much effort on publicity, just carry out simple advertisements in the form of leaflets or multimedia (such as audio).

2. This restaurant adopts buffet style, with free tea and fresh soup. And the quality of rice is better than that of competitors, so we can adopt different methods to make the taste different, in order to be different from competitors, give customers more discounts and attract more customers. In addition, our restaurant also offers barbecue+cold drinks and other packages, which will also become a major feature of our restaurant due to the lack of leisure food.

3. Many students are accustomed to the lifestyle of "three points and one line". Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so they will not be too far away from the school gate in terms of geographical location. In due course, the restaurant will also offer delivery service, and take corresponding measures according to different situations. For example, if there are more than three orders (including three orders), they can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants to order takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.

4. The restaurant uses stainless steel buffet plates, which is economical and environmentally friendly, and the waste can't be dumped casually. You can contact the farmers and ask them to collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors do not do well in this respect, so a good dining environment can attract more customers.

5. Although the number of tourists will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation in the summer vacation. Consider studying for one month during the winter vacation, which has reduced unnecessary costs.

6. The market economy is developing rapidly, changing and dynamic. Therefore, we should look at the development of an enterprise from a long-term perspective and make a long-term plan. After each stage, we should summarize the overall situation of the operation and make the next plan, which is a ladder-like development model. After the operation is stable, we can consider expanding our business and adding other services, and we can find new markets, do chain operations, and slowly build our own brands, so that we can develop into the catering industry that provides food for students. In short, we should look at the problem from a long-term perspective, so as to have the future of the enterprise.

IV. Restaurant management structure

1. There are 1 store manager and cashier, 2 chefs and 2 waiters.

2. The business philosophy focuses on the following points:

Main cultural features: health care and humanistic care

Main product features: vegetarian meals with dietotherapy and health care functions

Main service features: membership-based tracking service

Main environmental features: green dining environment with traditional cultural flavor

V, Market analysis

The diet in university canteens has always been a problem. It has become a recognized problem that the quality of the university's diet is not high. It only meets the students' food and clothing problems, but the quality is far from meeting the students' requirements. The diet situation in some universities is worrying, and even some university canteens have been poisoned collectively.

This plan is based on this point. In order to ensure the food safety and improve the food quality of college students, the University Food Alliance is established, aiming at providing low-cost, safe, high-quality and distinctive food for college students, and at the same time providing certain work-study jobs for colleges and universities to help poor students finish their studies better.

analysis of advantages: the operation of this restaurant has solved the problems of single taste of meals in the school canteen, and there is no worry that the hygiene of mobile stalls is not guaranteed, and it is as convenient and fast as the canteen, saving time. In addition, this restaurant adopts self-help selection method, which should be easily welcomed by customers and save some human resources. At the same time, meals also provide cold drinks and free tea. Simple and comfortable decoration will be a major feature of restaurants. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our store. In addition, the school canteen has a clear dining time limit, and few restaurants outside the school sell breakfast, so our shop outside the school can easily seize this part of the market share lost due to the time difference, in other words, the market share generated by the potential customers who want to eat some time before and after the dining point.

disadvantage analysis: as it just started, the scale of fast food restaurants is small, such as limited human resources and service items. The competition inside and outside the campus is fierce, so there is still a big disadvantage. On the other hand, because the school holidays are fixed, the number of tourists will drop sharply during the winter and summer vacations, and it will be less during the winter vacation than during the summer vacation, which will be a more difficult problem to solve.

opportunity analysis: according to our market research and analysis, the market demand of our products exists and has certain competitiveness. As a student, I can better understand what products and services customers need. From these aspects, I should have a good chance to squeeze into the catering market.

threat analysis: the service and product quality of restaurants are directly and inevitably related to operating costs, so the product price will not be lower than that of competitors. Although the overall price will not be too high, the financial affordability of customers will be a big test. Moreover, cost and profit are also directly linked, and the amount of profit is a major determinant of whether it can survive in the competition. Furthermore, the differences in local customs and eating habits have created another problem, that is, whether most customers can recognize or be satisfied with the products, which also needs to be tested.

VI. Promotion and market penetration

Promotion strategy:

Pre-publicity: large-scale, high-quality.