first point: self-positioning

There are many things to pay attention to when joining a restaurant. First of all, we should start from ourselves. Before joining a restaurant, we must first determine our own investment amount and specific catering classification. Early positioning is very important.

let's talk about the catering investment ability, which must be within our own tolerance. We should also reserve some liquidity for opening a catering store. If the self-owned funds are 1 million, it is recommended to invest in a catering brand of 511,111-711,111. If the funds are only 1 million, don't join a catering brand. It's good to learn a technology before opening a store.

The second point: brand analysis

Next, how to choose a brand that suits you and the market? Here, it is necessary to remember that you should not join a good catering brand, but a catering brand that suits you. Next, I will analyze it for you. If you choose a catering brand,

1. Investigation of direct stores-whether the direct stores in the catering headquarters are profitable, of course, the more direct stores, the better. We can go to the direct stores ourselves and make an investigation for one to three days to estimate the daily flow and per capita consumption of the restaurants, and at the same time make an estimate based on our local conditions.

2. Investigation at headquarters-how about the follow-up services of catering brands? This is to be investigated at headquarters, and what services are available after joining, including some management modes of franchise stores now. Of course, you can also visit several franchise stores, and you can visit a place at the same level as your own city, which is more comparative.

3. Brand qualification-next, a series of materials such as brand qualification, brand trademark, VI design, etc. Let me tell you here that we are going to join a catering brand, and the trademark is necessary. If there is no trademark, we will encounter problems about infringement in the later conference. ?

4. The taste of dishes-after the first three items are investigated, the taste of dishes, whether the taste is suitable for local consumption habits, whether it is fresh enough, and whether it has a sense of trend, such as the hot pot in Chengdu in 2117, the skewers, the meat and crab pot and other single items, and a series of issues to be concerned about. ?

5. Catering technology-one more thing to note is whether you want to join a catering brand or learn a catering technology. This is very important. Many catering brands are well-known and their tastes are not necessarily delicious. Some catering brands are unknown, but their tastes are good. You have to make a choice here. All brands are not perfect, and it is impossible for them to be big and suitable for your taste, so you should choose one biased and see which one.

the third point: site selection analysis

regarding site selection, try to choose a place with relatively large crowds.

1. It is best to have intersections on both sides, with wide sidewalks, large flow of people and wide viewing area; The road should not be too wide, thinking that the flow of cars will be greater; And there is no isolation guardrail in the middle of the road, otherwise it is not convenient for customers across the road to come and spend;

2. Some sections have a large flow of people, but basically do not produce consumption, but rush by, so we should pay attention to the investigation;

3. Consumption environment: The consumption level of residents and consumers around the store should be investigated in detail, so as to formulate corresponding promotion activities for consumers.

4. Facade factor: generally speaking, the depth is not greater than the width, so it is convenient to park in front of the door; No big trees cover the signboard; There are no large garbage stations and gutter nearby.

5. The rent of shops can't be measured purely by price, but the key depends on cost performance.

the fourth point: personnel recruitment

it takes more than one person to run a restaurant. Because the service from the back kitchen to the front hall needs to be hired. When your restaurant staff are fully recruited and your team is fully staffed, all you need to do is training. From food production to service, all aspects need standardized management. A good team should have a clear division of labor and obey management.

Extended information:

Note:

Joining a chain business is not as easy as people think. Practice shows that to join a chain business successfully, you have to pay special attention to the following matters.

1. Industry

There are not a few popular chain brands, but many brands disappeared after a short time. It can be said that the brands of franchise chains have to be reshuffled almost every year, which undoubtedly increases the difficulty of choosing franchise chain entrepreneurs. Therefore, when choosing to join the industry, we must stand the test of the market: the chain operation system has been at least 5 years.

2. Opportunity

For those who want to start a business, it saves the trouble of not finding a business project, which is indeed a successful shortcut. According to a survey, 81% of independent shopkeepers in Japanese retail industry closed down in the first year, and only 8% can last until the fifth year;

However, only 21% of the chain stores closed their business in the first year, and 77% of the chain stores can survive to the fifth year. This survey proves that "joining must be more cost-effective than starting your own business." But these data do not mean that you will be 111% successful after joining.

according to the survey, it is more secure to find a competitive chain brand with a certain experience in opening stores and a certain number of chain stores or at least five years of development. Some emerging franchise systems have not been developed in the market for a long time, have not experienced the market, and their customers' consumption habits have not yet been developed, which is easy to cause the illusion of temporary business prosperity.

When choosing a weak chain brand, although you can pay less for joining, you can enjoy less resources and help from the headquarters. Many things have to be taken care of by franchisees themselves, and their competitiveness is naturally weak.

Competitive chain brands naturally have high requirements for joining because of their good development prospects. However, it should be understood that brands with stricter joining conditions often have a more complete joining system and stronger financial resources and strength, but they are more capable of ensuring the profits of franchisees. Because of this, the more reputable chain enterprises are, the more rigorous they are when selecting franchisees.

Baidu encyclopedia-franchisee