First, the flow of people is declining. In Guangzhou New Town, where I live, the number of foreigners is decreasing year by year. In the past, on holidays, there were crowds of people everywhere, buses were crowded and overpasses were restricted. For two years, I have never seen such a scene again. The Wal-Mart near me closed down last year, and the number of people passing by my store dropped sharply. Of course, there were fewer customers.
Second, consumption has declined. Now all walks of life are in recession, which has caused everyone's pockets to shrink seriously and they dare not spend. If they can save, they will save. Tonight, some handsome guys asked me if I had shoes for ten dollars. I don't know why he bought shoes for ten dollars.
Third, the competition is fierce. It turns out that I have only one old Beijing cloth shoe in this street. Last year, someone hung sheep's heads to sell dog meat. Under the banner of old Beijing, they sell all kinds of cheap and inferior clearance shoes to deceive consumers. It not only seriously affected the reputation of old Beijing cloth shoes, but also seriously affected my business.
These three points are what I personally know best, and they are also the main reasons for the decline in business. Friends can give me a suggestion, thank you very much!
Last autumn, I was going to buy two Youngor shirts and went to the Youngor store in the city. Ask the price of 1200, and you can't afford cotton.
Later, on Singles Day, my son bought me two sequoia shirts online, one of which cost more than 1 10. Of course it's not cotton, but the price difference is more than ten times.
Youngor expert shop is about 200 square meters, and it is a bustling area with several sales staff, so the rent must be tens of thousands a month. These expenses are included in the shirt, aren't they expensive?
Of course, I admit that the quality is different, but the price is a bit outrageous. I bought something around 500 yuan before.
I have been making children's clothes for seven years, mainly online, that is, Taobao. I have also worked in Alibaba wholesale for several years, so I am familiar with the clothing industry. Let's answer this question.
I believe many people know that the same brand and style can be bought in the physical store in 800 yuan and online in 400 yuan.
The difference between the two is that one can wear it directly and the other needs to wait patiently for three to five days.
In a few days, you can save about half of your money. What would you choose?
Now the after-sales service of the online store is more and more perfect, and it can be returned unconditionally within seven days. If there is a problem to talk about, the store will generally make reasonable compensation.
Now many goods are sent by parcel post. If the received goods are not like or suitable, you can return them through simple communication, which is nothing more than bearing the freight for returning them yourself. Generally, a dozen yuan is enough.
If the store puts the seller's version of the freight insurance, or you spend an extra piece to buy the freight insurance at the beginning, then the cost of returning the goods will be lower, at most, it will be three or five yuan.
Try to put it in a physical store. It's ok to exchange goods, but it's not that simple to return them.
If you really want to return it, you will often make things difficult, and your face can be comparable to that of a donkey.
When house prices go up, rents naturally go up. In third-and fourth-tier cities, it is common to open a small shop casually, with an annual rent of 50 thousand to 60 thousand.
Rent, utilities, protection fees, various taxes and fees, labor costs, decoration costs.
Including the cost of clothing, how much does it cost to add a piece of clothing to ensure profitability?
How many clothes do you have to sell a day to recover the full cost and make a profit?
Many shops have been busy for a year, earning a lot of inventory and little cash profit.
There are often two kinds of people who still visit physical stores.
One is a local tyrant.
One is not to buy online and not to trust online shopping.
As long as you buy a house, you will become a house slave. Money is tight, so naturally you dare not spend blindly.
Online shopping has undoubtedly become the best choice to reduce the cost of living.
1, it is best to have hundreds of sales and reviews, otherwise the store score will be very good, for example, the first item is 4.9, or all three items are 4.8 arrows up;
2. If the first item of the store score is lower than 4.8, unless the product score is above 4.8, the 60 additional evaluations are generally good, and only a few negative evaluations are considered;
3. Taobao products are mainly based on bad reviews, while Tmall products are mainly based on additional evaluations. If four or five of the 20 evaluations are not good, if there are problems, we should choose carefully or not.
4. Don't rush to confirm the receipt of goods online. The freight insurance will be invalid as soon as it is confirmed. Communicate with the store in time if you have any questions, and it is not easy to give bad reviews.
Chatting with friends, the most buzzing topic is: business is really bad this year! Ha ha! Maybe they don't know, what's worse is that the real economy will die step by step next year and the year after, but please believe that it will be reborn! Just, the time is to be determined. A city is called a city with buildings, streets with shops and people. Now everyone is at home, with a mobile phone to meet the needs of life, shopping for a treasure and eating together. In the past, when the family went shopping, they originally wanted to buy something for themselves, but after the shopping, the children took a fancy to it, and the parents took a fancy to it. When they were tired of shopping, they found a restaurant to eat together and then went to see a movie! This is the joy of life, and it also drives multiple consumption invisibly! When the shop makes money, it will also go out to spend! * * * domestic demand, the economy will be more prosperous! If a city lacks such fireworks, then the city's business card is basically dead. Imagine that people in the future are lying in bed with mobile phones alive. What's the difference between that and a smoker who smoked opium in a cigarette shop more than 100 years ago? There are also express delivery and take-away packaging garbage generated every day. Have you thought about its pollution? Going to Guangzhou for business, a 50-square-meter facade room on the pedestrian street costs 500,000 to 600,000 a month, and it is hard to find a shop! Now the whole pedestrian street is empty by a third! The rest are deserted, and they are also selling some wild goods that kill Matt! The same is true of major shopping malls. There are more people selling things than buying things, and the average store will eliminate a wave in half a year! There used to be a storefront in the mall, which was rented to a restaurant. But now shopping malls all over the world feel like university canteens, all selling food! The point is, the last thing to do now is catering! Large investment, low threshold, as long as there is money, anyone can do it, over saturation! Take a small Luoyang as an example. You can eat one a day in a hot pot restaurant, but you can't eat the same thing for two years. People nowadays pay attention to their habits when eating! I walked very smoothly, and I only ate a few, so I dare not try it easily! Some people say that Ma Yun killed the entity! Some people say that house prices are getting higher and higher! In fact, most of a treasure also makes money at a loss. Everyone who does business knows that without reasonable profits, the price war is a blind fight. The end result is that you can't make my money, and I can't make your money! So high housing prices and high rents are the last straw to crush camels! Thanks for your hard work, I worked with the landlord! High housing prices are everyone's pain! Too many people think that opening a shop can make you happy to be a boss and earn a lot of tickets. I didn't know until I opened the store. I just spent money to buy lessons and let you completely give up the so-called boss dream! Really, business, talent and perseverance, geographical location and harmony with people are indispensable! Just because my forehead was hot and my ass was beaten, fuck! It must be over! Speaking of the Internet, how many years is the Internet in developed countries ahead of us? Why don't they promote e-commerce vigorously? Because they know that the end of the virtual economy is bound to be a pile of bubbles. Only when the network and the entity are balanced, the economic development will not be abnormal! A thousand bones, Ma Yun is a winner and a destroyer! I have a hunch that this man will not end well. In China, sharp edges are not a good thing! So, he may also have a hunch that Alibaba's heyday was handed over to Zhang Yong. The future development of the entity, my humble opinion, in addition to online and offline combination, online payment, offline experience. There is also the improvement of service, and it is a qualitative improvement! Just like Japan, if the service is first-class and the real economy is extreme, it will be invincible! Well, if you don't believe the above, I will continue to analyze it for you! If you believe me, forget it. . .
Traditional management: What are the links of clothing from Guangzhou to Xi 'an and then to the county seat?
Let's talk about the current situation of the clothing industry, that is, manufacturers and designers-Guangzhou brand agents-Guangzhou wholesale pavements-Xi 'an wholesale pavements-county leather surfaces, and they have to profit from each garment at every level, as well as expenses such as horses and chariots, rent and labor.
What about e-commerce management: how much money has been saved from producers to sellers to customers?
Compared with the two, the competitiveness is high.
Online store management: Even if customers buy from you for more than 3 times, they may not know who you are. The traffic range is too large, and tradition is doomed to have no strength to fight back.
These reasons are all difficult factors in the clothing industry, and it is difficult to find a solution. Of course, there is no absolute. If you can do a good job in video e-commerce, physical stores can also flourish.