The development of RV and camp in the world has experienced more than 90 years, and has formed a camp planning and design model that conforms to the country or region. For China, the development history of RV and related industries is less than 10 years, and it has only entered a period of rapid development in recent three years. Camp planning and design is still a relatively new proposition for the government and enterprises. How to plan and design a camp that conforms to China's national conditions and consumption habits has become a strategic bottleneck that must be overcome in the development of leisure and holiday industry with RV as the theme. If we simply learn from and imitate the foreign camp planning and construction model, it will be difficult to achieve the expected income of investors in actual operation, and it will waste valuable time and cost while paying huge capital investment. Rambo Company has accumulated some planning and design experience through nearly three years' work practice, hoping to share it with friends here.
Grasp the development trend of the current camp
Our motherland is vast and rich in natural resources. There are great differences between the East and the West in climate, tourism resources, culture, diet and consumption habits, and there are also great local differences in the development and construction of camps. In the past three years, through the study of camp planning, development and construction, our company believes that the overall development of camp development and construction at this stage has the following four trends.
1, personalized trend. RV and self-driving tourist camps not only need to meet the standards of camp construction and international self-driving tourist camps, but more importantly, they need to create personalized characteristics on the basis of infrastructure construction. Relying on the natural and human resources where the project is located, the camp is endowed with unique cultural connotation, its unique personality is shaped, and its core attraction is different from other camps, so that it has lasting vitality.
2. The trend of humanization. "Service" will occupy an important position in the future camp development. As a special leisure and holiday place, the camp should pay more attention to the upgrade of software while building hardware according to the "standard". Providing all-round, thoughtful and humanized services for tourists makes "service" a tourist attraction.
3. Entertainment trends. The planning and development of recreational projects will be an important consideration for tourists to choose camps in the future. The development of camp tourism should start with the creation of the whole camp landscape, encourage people to get out of cars and tents, carry out interactive performances and games with local folk culture, and create night leisure and entertainment facilities according to local conditions.
4. Theme trends. Plan special festival activities, realize brand interaction with the camp, and make the festival not only a marketing activity, but also a tourism product of the camp. A unique festival activity plays an extremely important role in the brand promotion and marketing of the camp and maintaining its lasting attraction.
Do market research well
On the basis of grasping the development characteristics of the camp, for each camp, it is necessary to strategically solve the question "Where do I come from? where am I going? How do I plan and build? " Macro issues. How to answer these three questions well, our approach is: fully investigate the dominant and invisible resources of the project, investigate the regional radiation capacity of the project and the consumption situation of surrounding cities in go on road trip, conduct feasibility research on the development and construction of the project, find out the core competitiveness of the project, accurately locate the project format and customer base, and plan out the relevant formats and profit models suitable for the project. For example, the project plot has holiday potential, and we prefer holiday camps in business planning; If the plot radiates scenic resources, then the format planning focuses on the destination camp of the scenic spot. We always believe that the feasibility study of the project is the primary task of planning, solving strategic problems, planning, design and development.
Tactical problems such as construction and project marketing will be solved.
Planning format
According to the specific value of location conditions in the travel route, camps are divided into destination camps and transit camps. Combined with the present situation of go on road trip as the main body, the "self-driving and diversified development" mode of RV camp development is put forward. We believe that comprehensive service area, camping area and recreation area are the three basic formats of the camp, and buffer reserve areas can be set up for conditional plots.
The comprehensive service area undertakes the basic functions of camp management and service center, and can set up functions such as reservation, shopping, catering, medical treatment, leasing, automobile maintenance and information service according to local conditions; The main function of the camping area is to provide camping services. It is planned to be set up in a relatively independent static area, and temporary construction areas such as RV camp area, self-driving camp area, camping area, wooden house and tree house can be set up. Recreation and entertainment area is the public activity area of the camp, providing children's development, fishing, barbecue, picking, rock climbing, grass skiing, car sports, water entertainment and other leisure and entertainment services. Buffer reserve area is generally set at the border between the camp and the surrounding land, as a medium-and long-term construction reserve land. At this stage, ecological environment protection and landscape shielding are realized through greening.
In addition to the above three functional areas, combined with the positioning of the project format by market research, the functional areas of the camp will be extended or improved, such as adding functional areas such as leisure and holiday, tourism real estate, pension real estate, mountain sports and water sports.
Make a good layout
The planning and design of the camp should not only meet the requirements of the traffic flow of each group for smooth roads, but also consider the unity of site use among various formats. In actual planning and operation, commercial combination is often influenced by natural environment such as road traffic, topography, vegetation, lighting and ventilation. Based on the experience of automobile camp and overall planning and layout at home and abroad, the spatial layout mode of camp can be divided into three categories: balanced, group and spindle.
Balanced camp projects with flat terrain, regular shape and tight land use can adopt balanced layout. The comprehensive service area is planned to be arranged at the entrance or middle of the site, and the camping area is usually neatly distributed around the service area. Balanced camp layout can make full use of land, easy to manage, low comprehensive cost, easy to organize traffic and location identification. However, the dynamic and static zoning of the camp is poor, and the landscape is usually simple and has little change.
Discontinuous patches such as clustered forests, hilly gentle slopes and coastal waters can adopt clustered layout. The comprehensive service center is planned and arranged at the site transportation hub, and each functional area is flexibly distributed around the management area and service area according to the terrain and environmental characteristics. The group camp layout has low requirements for the site, and is easy to integrate with the surrounding environment and integrate scattered plots. Each camp is relatively independent, with different landscapes, changes and characteristics, but it requires higher internal landscape environment and construction cost.
Spindle type Spindle type is generally used in plots with diverse landforms, relatively complex terrain and difficult road construction, and a traffic trunk road is connected in series with other areas. The comprehensive service center is planned to be arranged at the relatively middle position of the site entrance or the main axis. The camp is connected in series by a main road, and all camping areas or entertainment areas are scattered on both sides of the main road. Each group is an independent unit, which is beneficial to the protection of landscape vegetation and the creation of ecological environment. However, the layout is scattered, and each camp needs to build some service facilities separately, resulting in high investment and management costs.
Respect the local conditions and adjust measures to local conditions
We very much agree with Professor Yu, Dean of Peking University Institute of Architecture and Landscape Design, who respects the local culture in planning and design. He said: "Land and rivers are alive. First of all, we must maintain their lives, and then obtain people's needs, so as to build our city. " For us, the planning and design of the camp should fully respect the mountains and water, the grass and trees and even the breeze and bright moon of the project plot, maintain the vitality of the original plot, obtain our demand of returning to nature, fade away the glitz, relax the body and mind, and achieve the harmony between man and nature. This is the spiritual demand of modern urbanites and the inherent essence of the camp. Camp planning should "respect nature, let people protect the integrity of natural processes and models while pursuing their own interests", and design should respect people, including the needs of biological people and cultural people; Design respects God, cares about the spiritual needs of human beings, and cares about the spiritual connection and sustenance between individuals, families and social groups and the land. "Such a camp is very important, and it can resonate with the spiritual needs of the guests.
Using landscape design techniques
The planning and design of the camp should not only meet the planning and design standards of the camp itself, but also be armed with landscape design theory. On the basis of full respect for the countryside, do a good job in addition and subtraction of the landscape, plan the spatial form, ecological resources, feelings and environmental behaviors of each functional area of the camp, and handle the relationship between landscape nodes, landscape axes and landscape areas, so that the guests in the camp can feel the ingenuity of design while being close to the countryside, just like traveling in a world of pictorial.