The appearance of light boxes not only gives us a preliminary understanding of the products of the merchants, but also enjoys the visual beauty. Various light boxes can be seen everywhere in our lives, which reminds us of the commodity promotion in a novel and vivid way. What are the design features of the light box?
What are the characteristics of light box design?
1. Uniqueness
The object of light box advertisement is dynamic pedestrians, and pedestrians receive commodity information through visual advertising images, so the design should consider three factors: distance, visual angle and environment. In the open square and the sidewalk of the road, it is more convenient for the audience to see objects 5 meters above their heads at a distance of 11 meters. Therefore, the first step of design should be to determine the location and size of the advertisement according to the three factors of distance, perspective and environment. The common outdoor light box advertisements are generally rectangular and square, so we should design them according to the specific environment, so as to coordinate the appearance and background of outdoor advertisements and produce visual beauty. The shape does not need to be unified, but can be diversified, and the size should also depend on the size of the actual space and environmental conditions. For example, the signboards in Italy are not very big, and they are in harmony with their ancient streets. Light box advertising should focus on creating a good gaze effect, because the foundation of advertising success comes from the contact effect of gaze.
2. Hint
Since the audience is a mobile pedestrian, the location and time of the audience after advertising should be considered in the design. Pedestrians are unwilling to accept tedious pictures. Only by surprisingly attracting pedestrians' attention with simple pictures and revealing forms can we attract the audience to watch advertisements. Therefore, light box advertising design should pay attention to prompting, illustrated, image-oriented, supplemented by words, and the use of words should be simple, bright and avoid verbosity.
3. Simplicity
Simplicity is an important principle in the design of light box advertisements. The whole picture and even the whole facility should be as concise as possible, and the design should be original, and always adhere to the principle of less but better, trying to leave enough room for imagination for the audience. We should know that consumers' attention to advertising is inversely proportional to the amount of information on the screen. The more complicated the image of the picture, the more disordered it feels to the audience; The simpler the picture, the higher the consumer's attention value. This is the effective function of simplicity.
4. Planning
A successful light box advertisement must have a strict plan like other advertisements. Without certain goals and advertising strategies, advertising designers lose their guiding direction. Therefore, when designers are creative in advertising, they should first conduct some market research, analysis and prediction activities, and on this basis, formulate the graphics, language, color, objects, publicity level and marketing strategy of advertising. Once published in the society, advertisements will not only play a leading role in economy, but also play a subtle role in the field of consciousness and real life. Therefore, designers must be responsible for their own work and make their works play a positive role in aesthetic education.
5. Reasonable graphic and copywriting design The aesthetic principles of graphic design should be followed in outdoor advertising design.
Graphics can attract people's attention most, so graphic design is particularly important in outdoor advertising design. Graphics can be divided into advertising graphics and product graphics. Advertising graphics refer to the graphics related to the advertising theme (people, animals, plants, appliances, environment, etc.), while product graphics refer to the product graphics to be promoted and introduced, in order to reproduce the appearance and elegance of the product and make the audience see its appearance and internal functional characteristics clearly. Therefore, we should strive to be concise and eye-catching in graphic design. Graphics should generally be placed in the visual center, which can effectively grasp the viewer's line of sight, guide them to further read the advertising copy, and stimulate the sound of * * *. In addition to graphic design, it should be accompanied by vivid copy design, so as to reflect the authenticity, communication, persuasion and agitation of outdoor advertising. Advertising copy plays a very significant role in outdoor advertising, and a good copy can make the finishing point. Its design is completely different from the advertising copy design of newspapers, magazines and other media, because people can't have more time to read in the mobile state, so the outdoor advertising copy tries to be concise and powerful. Generally, it reminds the audience with a sentence (theme language) and then attaches a few short and powerful essays. Generally, the theme language design should not exceed ten words, and seven or eight characters are better, otherwise the reading effect will be relatively reduced. The general copy content is divided into several parts, such as title, text, advertising language, essay and so on. We should try our best to be concise, treat one thing as ten, cherish words like gold, scrutinize repeatedly, be easy to read and remember, be humorous and have appeal, so as to make outdoor advertising full of appeal and vitality.
light box design method
1. Light guide plate (digital printing light guide plate, laser engraving light guide plate, nano light guide plate, etc.) is a common material for light box design. )
2 light sources (including led, cold cathode lamp tube and fluorescent lamp tube, etc.). )
3 T4/T5 light boxes, etc.
4 panel and power source data.
5 and aluminum frame, aluminum alloy frame and wooden frame, etc.
6 controller: commonly used options are single-channel and dual-channel.
Second, the factors that need to be considered in the design of light boxes
In addition to the production requirements put forward by customers, personal preferences and other factors. The inevitable factors to be considered in the design of light boxes are the places to be used and the contents to be publicized. Different themes, different places and different designs can bring different visual effects to people, so as to achieve the best publicity effect.
III. Specific steps of light box design
The light box manufacturing and installation process mainly includes hoisting, fixing, assembling, installing test tubes, installing pictures and making waterproof structures.
(1) Manufacture of the outer contour structure of the light box
The outer contour is the main frame of the light box, which determines the appearance shape and structural durability of the light box.
1. The main frame is made of 611*611mm square steel pipe and covered with stainless steel plate.
2. The inside of the light box frame is steel structure, and the main material of the steel structure frame is 411*411mm square iron pipe, and the connection method is welding.
(II) Auxiliary structure of the light box
The auxiliary structure of the light box is the secondary structural frame of the light box, which is mainly used to fix the ballast, time controller, capacitor, lamp tube and light box cloth.
(Attachment: After welding, the main structure of the light box, auxiliary structure of the light box, functional components and other frame structures shall be manually polished and derusted to remove welding slag and sprayed with anticorrosive paint. )
(3) Circuit structure of light box
The circuit structure of light box is one of the electrical parts of light box. GB flame retardant wires are used for the main line and auxiliary line to ensure the insulation of the lines. The circuit structure of the light box is composed of ballast, terminal, wire, time controller, air switch, lamp tube and other elements as well as external switch.
(4) Assembly of light boxes
The connection method is M11 stainless steel bolts to fix four corners. The connected light boxes are balanced.
(5) Waterproof structure of light box picture
Install eaves: 1mm thick stainless steel with a width of 2-3 cm. Ensure the light box is waterproof and rainproof.
Second, the factors that need to be considered in the design of light boxes
In addition to the production requirements put forward by customers, personal preferences and other factors. The inevitable factors to be considered in the design of light boxes are the places to be used and the contents to be publicized. Different themes, different places and different designs can bring different visual effects to people, so as to achieve the best publicity effect.
III. Specific steps of light box design
The light box manufacturing and installation process mainly includes hoisting, fixing, assembling, installing test tubes, installing pictures and making waterproof structures.
(1) Manufacture of the outer contour structure of the light box
The outer contour is the main frame of the light box, which determines the appearance shape and structural durability of the light box.
1. The main frame is made of 611*611mm square steel pipe and covered with stainless steel plate.
2. The inside of the light box frame is steel structure, and the main material of the steel structure frame is 411*411mm square iron pipe, and the connection method is welding.
(II) Auxiliary structure of the light box
The auxiliary structure of the light box is the secondary structural frame of the light box, which is mainly used to fix the ballast, time controller, capacitor, lamp tube and light box cloth.
(Attachment: After welding, the main structure of the light box, auxiliary structure of the light box, functional components and other frame structures shall be manually polished and derusted to remove welding slag and sprayed with anticorrosive paint. )
(3) Circuit structure of light box
The circuit structure of light box is one of the electrical parts of light box. GB flame retardant wires are used for the main line and auxiliary line to ensure the insulation of the lines. The circuit structure of the light box is composed of ballast, terminal, wire, time controller, air switch, lamp tube and other elements as well as external switch.
(4) Assembly of light boxes
The connection method is M11 stainless steel bolts to fix four corners. The connected light boxes are balanced.
(5) Waterproof structure of light box picture
Install eaves: 1mm thick stainless steel with a width of 2-3 cm. Ensure the light box is waterproof and rainproof.