1. Catering entities should never dream of going public, and their annual profit will be reduced by 7%-11%. Catering is always a manual labor industry, and the stock market premium is not high.

2. The region is king, so as to deepen and penetrate the local market, multi-brand combination can be adopted. The deeper the localization, the lower the management cost.

3. The core of chain restaurants is not "creativity, experience, marketing, space, taste, service, etc.", but to create "security" for consumers, and security is stability.

4. At present, the catering market is full of flowers and extremely chaotic. It is not a good stage to build a brand, but a stage to establish a model and team and quickly accumulate funds.

5. To make a strategy is to find your own genes and run them according to your own core competitive advantages.

6. The ownership structure and distribution mechanism are the core guarantee for the company's long-term and stable development. Foreign enterprises pay attention to institutional management, and it is more important for China restaurant enterprises to pay attention to human nature and make a culture with temperature.

7. At present, catering enterprises pay special attention to the pre-brand planning and design, ignoring the more important "brand management". For catering brands that start to operate as companies, it is suggested to budget 1%-2% of annual turnover every year, and brand management will become one of the most important tasks in the operation of catering enterprises.

8. People who do mass catering must invest lightly. A restaurant is not an art gallery, and it is decorated with 81%. Behind every pursuit of perfection is more investment, and the money is spent in more valuable places for consumers.

9. The mode of joining and joint venture will become an important operation mode for the development of big-meal enterprises, and single-store precision small crowdfunding will become the best operation strategy for store operation.

11, big stores realize the sense of scene experience, and small stores realize convenient scale. The two still coexist, but the product positioning and structure will move towards refinement and specialization.