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Annual work summary Fan Wen, a salesman who runs the market

Skill is a very important link for people who do business, followed by product knowledge. If you are familiar with the product, the customer can call in the middle of the night for consultation and answer questions casually. Mentality is very important. Everyone has inertia. At this time, it is necessary to have the guidance of others and rely more on consciousness. Here, I will share with you a model essay on the work summary of salesmen for your convenience.

summary of salesman's work Fan Wen 1

I have been working in a liquor company for almost a year. In the past year, I have been bitter and happy. At the same time, I should grow up. Thank you for taking care of me over the past year. Now I will summarize my work in the past year:

First, study hard. Improving business quality

One is to take time to learn marketing knowledge (especially liquor marketing) through various channels, and learn some successful marketing cases and cutting-edge marketing methods, so that your marketing work has certain knowledge support. Secondly, I often consult, communicate and learn from company leaders, regional businesses and marketers in other industries in the market, so that I can greatly improve my business level, market operation and grasp, interpersonal communication and other aspects.

second, further expand the sales channels

the sales channels in the market are relatively single, and most products are sold through circulation channels. Next year, on the premise of doing a good job in circulation channels, we should further expand to supermarkets, restaurants, hotels and group buying channels. In the expansion of group buying channels, next year, we will mainly do more work in the three systems of industry and commerce, education and forestry, which have more system numbers and reception tasks, and gradually penetrate into other enterprises and institutions.

third, do a good job in market research

further research and explore the market one by one, record all kinds of data in detail, improve all kinds of file data, make some analysis and countermeasures supported by stronger data, make them more scientific, and make up for the lack of experience and sensory understanding. Understand and master the sales situation of the company's products and other liquor brand products and the trend of the whole liquor market, so as to cope with various market conditions and adjust the marketing strategy in time.

4. Work closely with dealers to do a good job in sales

Assist dealers to fully expand the sales network and tap potential consumer groups while stabilizing the existing network and consumer groups. Whenever a dealer gets angry, he must be thick-skinned. Listen to his complaints, and you can't explain the reasons first. He is angry and just wants to get angry, so let him be angry. At this time, he must endure any grievances. When he is calm, explain the reason to him, make him understand that the fire just now should not be made, and make him feel guilty. When you encounter something that dealers can't understand, you must explain it carefully. You can't break the jar and break it. Let it develop and learn to control the development of the situation in various ways.

Finally, I hope that the company leaders will give me more criticism, guidance and support in my future work, so that I can grow stronger and stronger in my work as a salesman.

1. To further expand the scale of production, the key point is to expand the scale of liquor production.

2. To do a good job in marketing, the first task is to do a good job in liquor sales.

3. To improve the comprehensive quality of employees, especially the quality of business skills, we must improve quickly to meet the needs of enterprise development.

4. We should attract talented elites to join the company, mainly sales elites.

5, to do a good job in production safety, to ensure the legitimate rights and interests of employees and enterprises.

6. We should take "people-oriented, serving the enterprise" as the core, strengthen the construction of corporate culture, establish a good image of the enterprise and enhance the internal vitality of the enterprise.

summary of salesman's work model essay 2

Looking back on the past six months, I can't help feeling deeply. Time flies, and in a blink of an eye, it has crossed the threshold of half a year. Looking back, although there is no vigorous result, it has experienced an extraordinary test and tempering. I am very grateful to the company for giving me this growth platform, so that I can keep learning and making progress in my work, and slowly improve my quality and talents. Looking back, the company accompanied me through a very important stage of my life, which made me know a lot. The support and care of my leaders and the full assistance of my colleagues made me more comfortable in my work. I would like to express my heartfelt thanks to the leaders and all my colleagues of the company. At the same time, I will also summarize the work in the past six months.

first, be strict with the law and unite with comrades; Lead by example and work hard

Be strict with yourself at work, respond to the company's calls and actively participate in the company's activities. Overcoming all kinds of difficulties, regardless of personal gains and losses, I worked overtime to learn business knowledge, and completed many work procedures such as receiving cases, filing cases, surveying, tracking and medical examination in a short time, which won the praise of customers and successfully completed the tasks assigned by leaders.

second, establish the image of the center and safeguard the interests of the company and customers

during the work, it was found that there were unreasonable charges in many hospitals, which led to the loss of the company and customers. With sufficient evidence, I went to the problem hospital for many times to argue, which saved the loss for the customer and avoided the loss of our company, and established a good image of _ claim settlement in front of the customer and the hospital.

third, find problems and solve them. Seeking innovation and promoting work

1. After market investigation, combined with the characteristics of housekeeping and hospitals, it is proposed that the nursing fee should be uniformly priced, which not only saves the claim settlement procedures, but also reduces the payment of this fee.

2. Documents related to personal injury (illness) case flow, non-auto insurance special notification documents, personal injury case tracking form, medical audit form, etc. The centralized filing of personal injury cases and centralized medical examination simplify the claim settlement procedure and greatly reduce the compensation.

Fourth, improve and deepen services, serve customers and insurance companies

1. Put the claim settlement work ahead and check for customers before mediation by the traffic police team.

2. according to different types of insurance, cooperating with branch companies to deal with personal injury compensation disputes not only reduced the compensation, but also stabilized the branch companies and won customers, which was well received by all branches.

5. Keep up the achievements, find out the shortcomings and redouble our efforts, by going up one flight of stairs

1. Our business team has just started, and we are still lacking in experience in all aspects, so we need to learn from each other and redouble our efforts. At the same time, because the work involves multiple types of insurance, it needs the support and cooperation of multiple departments, and the coordination of all aspects should be strengthened in the future.

2. With the development of new types of insurance, there are still many new problems. While strengthening business learning, we also need horizontal contact and learn advanced experience from other companies.

In the new year, I set a new goal for myself, that is, to step up my study, enrich myself better, and meet the challenges in the new period with a full mental state. I will also learn from other colleagues, learn from each other's strengths, exchange good work experience with each other, and make progress together. Strive for better work performance.

the salesman's work summary model essay 3

Time still follows its unchanging law, and another year has become history. Just like many years in the past, it has become a historical 21 years, with many beautiful memories and many regrets.

2- 2118 was an eventful year for the wine industry. Although the impact of the global financial crisis in 2118 was gradually weakening, it still took some time for the overall economy to recover. The state's adjustment of liquor consumption tax has also caused a period of turmoil in the industry, followed by a nationwide crackdown on drunk driving and a local prohibition order, which is even worse for the liquor industry. In such a bumpy year, we stumbled along the way, among which joy and sadness, excitement and helplessness, confusion and emotion were really infinite-

1. Review and analysis of regional sales performance

(1) Review of performance

1. The annual total cash payment was 1 million, exceeding the tasks set by the company;

2. Successfully developed four new customers;

3. laid the foundation for the operation of the company's key regional markets in southwest Shandong, with Jining as the center;

(2) Performance analysis

1. Although I have completed the task of cash payment stipulated by the company, it is far from the goal of 2 million set by myself.

The main reasons are as follows:

A. The positioning of key markets in the first half of the year was not clear and firm. First, it was located in Pingyi. However, due to the particularity of Pingyi market (local protection) and later the focus of dealers shifted to beer, my original intention was finally changed. Secondly, I am optimistic about the Surabaya market. Although the market environment is very good, the cooperation of dealers is too poor and I gave up. Until later, I chose Jinxiang "Tianyuan non-staple food", which is near the end of the year!

b, the expansion speed of new customers is too slow, and the quality of customers is poor (most of them are small customers with low strength); C, the company's service lags behind, especially the delivery, which not only affects the market, but also affects the sales confidence of dealers;

2. New customers are open to the outside world. Although four new customers have been implemented, they are still two short of the six targets set by myself, and three of these four customers are small customers, and the sales volume is also very average.

this is mainly caused by my own subjective, and I don't pay much attention to customer quality in order to pay back the money. As the saying goes, "choice is more important than effort", and the quality of market operation is directly determined by the dealer's "strength, network, distribution ability, cooperation degree, and awareness of investment".

3. Our company has been operating in Shandong for three years, and the mistake in these three years is that we failed to "focus on the key points". Therefore, learning from the experience and lessons of previous years, I personally incorporated the search for key markets into my routine work this year, and finally decided to operate Jining market with Jinxiang as the core in October, and I also explored some experiences through two months of market operation. It laid the foundation for next year's operation

2. Personal growth and shortcomings With the care and support of company leaders and colleagues, I personally made great progress in business development, organization and coordination, management and other aspects in 2118, but there are also many shortcomings.

1. The self-adjustment ability of mentality has been enhanced;

2. The ability to learn, predict and control the market has been enhanced;

3. The ability to deal with emergency problems and grasp the psychological state of others has been enhanced;

4. The awareness of the overall market needs to be improved;

5. The management experience of the team and the operation ability of the overall regional market need to be improved.

Third, the mistakes and shortcomings in the work

1. Although the local protection of Pingyi market is more serious, we still have a certain market through the coordination of relations and the low-key operation of the market. Moreover, through a period of market proof, the special songs developed by dealers still cater to the consumption of rural markets. Before the off-season, because I failed to communicate effectively with the dealers, and the service was not in place, the dealers finally focused on beer.

What's even more wrong is that the agent took over another liquor-Yimeng fellow villager, and the support from the manufacturers was quite strong, which was even more diluted for us.

2, Surabaya market, although the dealer's personality has problems, but the market environment is really good, and the hotel operation of Shili Wine Lane for more than a year also has certain positive factors in the market, and later it expanded the circulation market, and the market responded well. The mistake was that the dealer was not suppressed in the cost in advance, and then the management was out of balance, which eventually led to the failure of cooperation and fell short.

the key is that my personal wrist is not hard enough, and I am not predictable enough and I am not quick enough to reflect.

3. Tengzhou Market Tengzhou's market foundation is still very good, but the dealer's awareness of investment and company management are too poor, so that after our withdrawal, the market has seriously declined. My mistakes in this market are as follows:

(1), I failed to guide the dealers to operate the market according to our ideas and relied too much on the manufacturers;

(2), not looking for other potential high-quality customers to supplement at an appropriate time;

4. Among the new customers I visited in the whole year, more than 11 had strong intentions, and most of them came to visit the company.

However, it is rarely implemented in the end. The reason is that the follow-up is not in place in the later period, and my confidence is insufficient, which wastes great resources!

summary of salesman's work model essay 4

Spring blossoms and autumn fruits, summer goes and winter comes. Under the correct leadership of superior leaders, in accordance with the overall deployment and work requirements formulated at the beginning of the year, I take the service concept of "customer first" as the main line, adhere to high standards and strict requirements, treat customers sincerely when facing customers directly and providing services to customers, be warm and thoughtful, be polite, standardize operations, be fast and efficient, and faithfully perform my duties; Looking back and looking forward to the future. Whether I am engaged in front desk, administration or sales, I have learned to treat my work with a pragmatic attitude, treat ordinary jobs with an open-minded and tolerant attitude, and appreciate the charm of service and the true connotation of "customer-centered" in the day-to-day welcome and delivery.

first, lay a solid foundation for work

as a salesperson, I can try my best to play my life purpose of "management is service, innovation is transcendence, and work is dedication", and earnestly perform my duties in my post with a positive and sunny attitude, making due contributions to the development of our car.

(1) Keep learning and enhance your sense of responsibility. After work, I seriously studied the knowledge about automobile sales. Through study, I deeply realized that there is no trivial matter in work, and I understand that any detail may affect the quality and effect of work.

(2) pay attention to the trends and grasp the industry information. With the increasingly severe market competition between automobile industries, I know that information is benefit. Therefore, I pay close attention to the dynamic information of the industry, and institutionalize, standardize and regularize the market research and information collection, analysis and collation. Through market research, business negotiation and other ways and means to establish a stable and reliable information channel.

(3) adjust the strategy to adapt to the changing market sales model. The lifeblood of sales lies in the market, and the lifeblood of the market is change. At work, grasping the lifeblood of the market is to have strategies and measures to deal with market changes. With the support and help of my superiors and colleagues, I can adjust my sales strategy according to market changes in a timely manner, and treat each case individually. As long as it is beneficial to our interests, regardless of size, I will resolutely operate and try my best to turn it into an effective order.

Second, I love my job and pay attention to the overall situation

As an automobile salesman, I deeply understand the truth of "customer first", especially for the customers we face, a standardized and meticulous attitude can not only promote customer consumption, but also effectively enhance our brand. I always strictly demand myself in my work, standardize every detail, and use care, patience and heart to achieve "diligent legs, diligent hands and diligent mouths".

Third, pay close attention to service and improve service.