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Dragon Boat Festival Poster Making-Restaurant Dragon Boat Festival Activity Plan Planning

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In order to ensure that work or things can be carried out efficiently, we need to make a plan in advance, which is a method plan obtained before filing. How should we make a plan? The following is a collection of plans for the Dragon Boat Festival activities in restaurants that I have compiled for you. Welcome to share.

Restaurant Dragon Boat Festival planning highlights 1

1. Promotion theme

Taste the traditional Dragon Boat Festival and experience colorful quality life.

2. Promotion background

The Dragon Boat Festival, an annual traditional festival, is coming. At this time, people will remember the patriotic poet Qu Yuan by eating zongzi and racing dragon boats.

3. Promotion purpose

Use the Dragon Boat Festival to create a festive atmosphere and attract customers. Promote sales and reduce inventory. Enhance the brand image. Make manufacturers, consumers and supermarkets win. Strike at competitors.

4. Promotional products

Zongzi and products related to making Zongzi (such as glutinous rice, preserved bacon, red dates, red beans, peanuts, etc.). Cooked food. Drinks and drinks. Household daily necessities (such as mosquito repellent, mat, fan, etc.) commonly used in summer. Some household appliances (such as air conditioners, refrigerators, etc.)

5. promotion target

all consumers

6. promotion time

three days from xx month to xx month.

VII. Promotion contents:

1. Get wormwood for free with the receipt

Activity time: from xx to xx from 8: 11 am

Venue: at the entrance of xx supermarket

Activity contents: At the entrance of suguo supermarket on the morning of xx, consumers can get wormwood for free with the receipt (unlimited price). Each receipt is limited to two mugwort

2. Zongzi Shooting Competition

Activity content: from 4: 11 pm to 7: 11 pm on xx, X. In front of suguo supermarket, customers who spend more than 111 yuan at one time can participate in Zongzi Shooting Competition with the receipt

Activity mode: each person can get 5 darts with the receipt, and participate in Zongzi Shooting activities at the designated place (there is a venue store at the gate of the mall), and the logo is shot. The shot was "meat zongzi", that is, one zongzi of this kind was obtained.

3. On-site promotion

Activity mode: free tasting, giving as much as you buy, special products, discounts, etc.

(1) Some cooked food products like Zongzi can be promoted by free tasting.

(2) Some daily necessities such as household use can be twisted with special price and discount.

(3) products like drinks can be sold in bundles.

(4) Some large commodities such as home appliances can be given as much as they are full, with special prices and discounts.

VIII. Relevant publicity

1. Before the promotion, issue the promotion slip.

2. Post the store poster outside the supermarket.

3. In the supermarket, pop is adopted to broadcast publicity.

4, all kinds of personnel related publicity.

highlights of the planning of the Dragon Boat Festival activities in restaurants 2

1. Time

May 26th June 11th

2. Location

xx Grand Restaurant.

III. Objectives and purposes of the activity

1. Let customers know about xx Grand Restaurant and dispel customers' worries about consumption grade.

2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption.

3. Develop the existing site resources and mobilize the business potential in light hours.

4. gather the sales force of the hotel, mobilize the enthusiasm of all staff, and operate in a bundled way.

Fourth, public objects

FIT, family, relatives and friends during the Dragon Boat Festival.

V. Positioning

Happy Dragon Boat Festival Reunion Home Wanxing is unique in the advertising campaign under the condition that the consumption level of Qiyang restaurant is increasing to a high level, and its activities are unique and refreshing, creating a warm and warm atmosphere on the festival.

VI. Promotional activity combination

1. Housekeeping department adopts the business strategy of sending food and beverage consumption coupons, and 1 rooms in Postscript House will be sent to 21 yuan for food and beverage consumption coupons.

2. The Food and Beverage Department has carried out the following promotional activities in the name of Happy Dragon Boat Festival and Happy Reunion.

1), the price of vegetables in the food city is 11 yuan, and xx pure beer is bought for one free.

2) 21% discount on VIP room food. If you spend more than 311 yuan, you will get a coupon to 21 yuan, and you will get a ktv afternoon show (excluding seafood, abalone, soup, tobacco and alcohol).

3), based on the Dragon Boat Festival culture, launch a variety of exquisite and affordable Dragon Boat Festival group banquets suitable for family gatherings, and book the group banquets and send them to ktv in the afternoon. And launched several special Dragon Boat Festival dishes.

4) In this series of activities, we must grasp the principle of authentic and original flavor. Family meals and gatherings of friends and relatives are the main tourist sources at this stage. Then the products of the restaurant should mainly meet the needs of such guests, and the dishes should be light in taste, suitable for all ages, with a large amount of dishes and moderate price, and banquets of various grades should be launched in time, with special dishes, signature dishes and new dishes interspersed here, so that consumers can fully understand the chef level of the restaurant and promote the establishment and promotion of the restaurant image brand. This is the main purpose of this marketing and the theme project in this activity.

3. ktv

a) Open evening consumption and send food and beverage consumption tickets to 21 yuan.

b) Those who spend more than 311 yuan will be sent to the afternoon venue to pack a room and send a pot of tea.

c) those who spend more than 411 yuan on food and beverage will be given a ktv afternoon box (including a pot of tea).

4. Sauna Center

Full set of 311 yuan.

Send food and beverage consumption coupons to 21 yuan.

VII. Analysis of the effect of marketing activities

1. This planning embodies the overall marketing idea of xx Grand Restaurant (that is, to be popular first), so that customers can dare to enter the restaurant for consumption, so that the service facilities of the restaurant can gain the recognition of customers, and the preferential treatment for families, relatives and friends during the Dragon Boat Festival can reflect the restaurant's sincerity to customers.

1. The sales targets of all operating departments of the restaurant are inclined to the catering department, so as to boost the catering popularity through departmental linkage.

2. This activity will make customers leave many beautiful and sweet memories and deepen their understanding of xx Grand Restaurant.

4. Through this marketing plan, the objectives should be achieved: RMB 2,111 per day for guest rooms, RMB 1,111 per day for catering, RMB 3,111 per day for ktv3 and RMB 2,111 per day for leisure centers. A total of 37,111 yuan/day.

VIII. Budget and Advertising Planning

1. Fifty banner advertisements on the main roads of xx county. The cost is 3511 yuan. General manager x is in charge.

2. All mobile phone mantissas in xx county are covered by carpet SMS messages of 6, 8 and 9 users. It is estimated that 5111 articles will be sent, ***511 yuan. Manager x is in charge.

3. Rent a special publicity vehicle to promote around the city for 11 days. The cost is xx yuan. General manager x is in charge.

4. All taxis in xx County put up advertisements. The cost is 1111 yuan. Minister x is in charge.

5. Organize employees to go to the streets for training and distribute publicity materials. 311 yuan. Manager x and manager x are in charge.

6. Make 411 consumption rolls at the expense of 51 yuan. Xx is in charge.

highlights of the planning of the Dragon Boat Festival activities in the restaurant 3

1. Promotion form

1.xx Restaurant has launched three novel healthy dumplings since May 18th (the price is to be determined): (General Manager X is responsible)

(1) Green tea salted meat dumplings: clearing the throat, benefiting qi and nourishing the face.

(2) Red bean paste and alkaline water dumplings: cool and relieve summer heat, promote digestion and strengthen the stomach.

(3) Coix seed mushroom dumplings: clearing away heat and toxic materials, dispelling wind and inducing resuscitation.

2.xx restaurant plans to launch a series of healthy and special dishes at the same time, with obvious physical fitness effect as a selling point to promote sales to diners.

3.xx restaurant plans to launch the activity of "savoring fragrant zongzi, getting rid of diseases and keeping healthy during the Dragon Boat Festival" in combination with traditional customs.

second, the decoration and atmosphere in the store

1.xx restaurant has a display stand at the door to promote and sell exquisite zongzi and wormwood cakes.

2. Decorate the restaurant facade with sachets and wormwood, and decorate the floor with balloons of various colors.

3. Make exquisite leaflets and posters for distribution and posting, so as to expand influence and guide guests to spend.

3. Advertising

1. Publicity leaflet (produced by the artist, to be completed before 16)

2. Newspaper advertisement (advertised by the marketing department in Nanshan Daily and Evening News at the end of May and the beginning of June)

3. Poster production (designed by the artist, with color spray-painted drawings and KT boards posted on the front of the column in the lobby before 16.

Fourth, the division of promotion

1. The distribution of leaflets is mainly responsible for Chinese food marketing, with the cooperation of other departments.

2. The Chinese food service desk is responsible for individual booking.

3. The hotel marketing department is responsible for the reservation of regular customers and agreement customers.

4. Manager xx is fully responsible for the promotion and reservation. Planning scheme of hotel catering Dragon Boat Festival

In order to ensure the success of the event, it is essential to make an activity plan in advance, which is a written plan arranged from the aspects of the purpose, requirements, methods, methods and progress of the event. How should we write the activity plan? The following is my carefully organized planning scheme for the Dragon Boat Festival (selected 6 articles), which is for reference only. Let's have a look.

planning scheme of hotel catering activities for the Dragon Boat Festival 1

1. Purpose of the activities

To drive the sales of zongzi and cherries, create a dining atmosphere for the Dragon Boat Festival and drive the turnover of branches.

second, the theme of the event:

Cuisine and Cuisine Dragon Boat Festival

third, the event time:

June 5th to 9th

fourth, the participating branches:

Guangdong, Fujian and Sichuan

fifth, the event content

Members

Members passed on June 5th.

2. meal voucher consumption restriction:

1) you can spend it all day from June 6 to 9 (except morning tea in Wangxing and Hengyu branches).

2) Only when the minimum consumption reaches 211 yuan can it be used.

Special gift certificate

When you go to the store for consumption on the Dragon Boat Festival, all customers can get a special gift certificate (face value of 51 yuan) for each order, and you can buy zongzi, cherries, etc., and you can use it when you buy it in 211 yuan.

VI. Publicity methods

SMS from members (sent at 11:11 a.m. on June 5th)

Dear XXX, the meal voucher for 55 yuan Dragon Boat Festival Week has been injected into your membership card. From June 6th to 9th, you can use it when you spend all your money in 211 yuan. Food is still Chinese flavor. Planning scheme of Dragon Boat Festival in Shandong hometown

Hotel 2

1. Time:

May 26th, June 11th

2. Location:

Jinjiang Hotel

3. Activity objective and purpose:

1. Let customers know about Jinjiang Hotel and dispel their worries about consumption grade.

2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;

3. Develop the existing site resources and mobilize the business potential in light hours;

4. gather the sales force of the hotel, mobilize the enthusiasm of all staff, and operate in a bundled way.

IV. Public target:

FIT, family, relatives and friends during the Dragon Boat Festival.

5. Positioning:

Happy Dragon Boat Festival Reunion Home Wanxing is unique in the advertising campaign, and its activities are unique and refreshing, creating a warm and warm atmosphere on the festival, under the condition that the consumption level of Qiyang Hotel is increasing to a high level.

VI. Promotional activity combination

1. Housekeeping department adopts the business strategy of sending food and beverage consumption coupons, and 1 rooms are given food and beverage consumption coupons to 21 yuan.

2. The Food and Beverage Department has carried out the following promotional activities in the name of Happy Dragon Boat Festival and Happy Reunion.

1), the price of vegetables in the food city is 11 yuan, and Yanjing pure beer is bought for one free.

2) 21% discount on VIP room food. If you spend more than 311 yuan, you will get a coupon to 21 yuan, and you will get a ktv afternoon show (excluding seafood, abalone, soup, tobacco and alcohol).

3), based on the Dragon Boat Festival culture, launch a variety of exquisite and affordable Dragon Boat Festival group banquets suitable for family gatherings, and book the group banquets and send them to ktv in the afternoon. And launched several special Dragon Boat Festival dishes.

4) In this series of activities, we must grasp the principle of authentic and original flavor. Family meals and gatherings of friends and relatives are the main tourist sources at this stage. Then the hotel's products should mainly meet the needs of such guests, and the dishes should be light in taste, suitable for all ages, with a large amount of dishes and moderate price, and banquets of various grades should be launched in time, with special dishes, signature dishes and new dishes interspersed here, so that consumers can fully understand the chef's level of the hotel and promote the establishment and promotion of the hotel image brand. This is the main purpose of this marketing and the theme project in this activity.

3. ktv

a) Open evening consumption and send food and beverage consumption tickets to 21 yuan.

b) Those who spend more than 311 yuan will be sent to the afternoon venue to pack a room and send a pot of tea.

c) those who spend more than 411 yuan on food and beverage will be given a ktv afternoon box (including a pot of tea).

4. Sauna Center

A full set of 311 yuan

food and beverage coupons sent to 21 yuan.

VII. Analysis of the effect of marketing activities

1. This planning embodies the overall marketing idea of Jinjiang Hotel (that is, to be popular first), so that customers dare to enter the hotel for consumption, so that the hotel's service facilities can gain the recognition of customers, and the preferential treatment for families, relatives and friends during the Dragon Boat Festival can reflect the hotel's sincerity to customers.

1. The sales targets of all operating departments of the hotel are inclined to the catering department, so as to boost the catering popularity through departmental linkage.

2. This activity will make customers leave many beautiful and sweet memories and deepen their understanding of Jinjiang Hotel.

4. Through this marketing plan, the objectives should be achieved: RMB 2,111 per day for guest rooms, RMB 1,111 per day for catering, RMB 3,111 per day for ktv3 and RMB 2,111 per day for leisure centers. A total of 37,111 yuan/day.

VIII. Budget and advertising planning:

1. Fifty banner advertisements on the main roads of Qiyang County. The cost is 3511 yuan. General manager feng is in charge.

2. All mobile phone mantissas in Qiyang County are covered by 6, 8 and 9 users' carpet SMS. It is estimated that 5111 articles will be sent, ***511 yuan. Manager Zhong is in charge.

3. Rent a special publicity vehicle to promote around the city for 11 days. The cost is XX yuan. General manager feng is in charge.

4. Advertisements are posted on all taxis in Qiyang County. The cost is 1111 yuan. Minister Jiang is in charge.

5. Organize employees to go to the streets for training and distribute publicity materials. 311 yuan. Manager Jiang and Yang Jingli are in charge.

6. Make 411 consumption rolls, which costs.