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Dry goods sharing: four major pain points of catering O2O merchants, how to solve them?

The catering industry is just needed and consumed by the masses. The market is huge and the profit is not low. However, there are many problems in the catering industry. For daily meals, centralized consumption is one of them. Whenever we arrive at the meal, the restaurant is full. Most people may think that the owner of this store must be happy at this time, but in fact, the owners of the catering industry are also full of helplessness. Because this time is usually the most prone to problems, such as order errors, customer reminders, service errors, etc., or to put it another way, although many shops are full or even lined up every day when meals arrive, they are still afraid to expand their stores if conditions permit. To sum up, that is, the problem of service ability, service ability and service personnel are also directly proportional.

the problem of service ability should be a melancholy problem for most catering bosses. There are too many customers, and there are simply not enough waiters. They can't urge customers to order. After ordering, they have to go to the kitchen or the front desk once. Putting into the ordering system is also a palliative, not a permanent cure. How many stores have thought about letting customers order their own food, and the kitchen will automatically place an order? In fact, it is not impossible to achieve, and there are various ways to achieve it, but the cost is prohibitive. It's hard to make a profit when there are more waiters. Besides the salary, there are more waiters, which means that the place must be large and spacious, or even one of our own people can't stay. At the same time, the catering industry is different from other industries, and it is busy with two meals a day, and some are even busy with one meal, but part-time work is not enough, so it must be full-time.

So this is the first problem we solved, the problem of service ability. On the problem of service ability, self-service ordering is solved by using WeChat to scan the code and enter the applet to order food. First of all, WeChat is the social software with the largest coverage in China at present, and there will be no problem of the scope of use. Secondly, each independent QR code automatically records the table number, and you can also pay directly after ordering or pay the bill by a small program. Even if there are more people, there is no need for waiters to wait for customers to order with menus one by one, no need to urge customers to order, and no need to run back and forth in the front hall and kitchen. Applets have the function of automatically printing orders.

The second problem is the take-out problem. The take-out platform has many users and orders, but it suffers from high commission, difficult to eliminate bad reviews, and the fate is entirely in the hands of the platform. In some areas, individual take-out platforms also require exclusive signing, and it is impossible for them to spend money to train users. In fact, this problem is not difficult to solve. First of all, although there are many users on the platform, our service scope is so large that it is no use too far away. In the case of consumers who have used applets to order food (indicating that the consumption level and consumption distance are within the scope of store customers), applets will be automatically saved in the applet list. Entering the applet from a way other than scanning the code is to order a takeaway page. At the same time, we can also continue to settle in the take-away platform, and put a coupon in it when delivering the take-away, indicating that ordering food in the applet is free of delivery fee, so that users within the consumption range in the take-away platform can be drained to their own applets.