During my stay in Spring Festival travel rush, the credit card of Shanghai Pudong Development Bank published a song "Our story started with no money", which was given to strangers working in other places, singing the concerns of strangers and the blessings of their families.

Of course, Shanghai Pudong Development Bank Credit Card, in order to make local foreigners feel more sincere blessings, has joined 12 different brands to make a sound together, and sent blessings to local foreigners, and produced a group of blessing posters, as follows:

Our story begins with Fang Tai's kitchen;

Our story begins with Foton Motor;

: Our story begins with Harbin Beer;

Our story begins with a glass of wine;

Our story begins with the film method;

Our story begins with boots that can't be kicked bad;

Our story begins with natural herbal skin care;

Our story begins with cf desert island;

Our story begins with a down payment of 1%;

Our story begins with Haier's light life.

Our story begins with HNA.

Our story begins with Heng 'an.

The credit card of Shanghai Pudong Development Bank is very thoughtful. I know you in other places, understand that it is not easy for you to work in other places, and always care about you.

Join hands with 12 big brands to bless, which warms the hearts of foreigners in every city.

At the same time, it has also passed on its brand temperature and value to foreigners in the city, which will make people feel that the credit card of Shanghai Pudong Development Bank is warm, human and understands you so well.

So, after reading this group of poster copy of brand joint blessing, as copywriters, we can feel that holiday elements are important in copywriting during Spring Festival travel rush and holidays.

Another more important thing is to accurately locate the target group, such as "outsiders", and then tell it simply and directly around the characteristics of the target group "outsiders", which is warm and powerful.

Ye Xiaoyu's copywriting, author of "Creation and Communication of New Media Copywriting", WeChat WeChat official account: Ye Xiaoyu Run Run (talkto521).