Countryside Key, a fast food chain. The original name was Country Chicken. The abbreviation CSC is still used, but the meaning is changed from country style chicken (country chicken) to country style cooking (countryside), meaning countryside original flavor cooking. 9:30 a.m. on September 28, 2010, the countryside of the New York Stock Exchange in the United States began to be listed on the stock exchange, becoming the first Chinese fast-food chain enterprises listed in the United States. It has become the first Chinese fast food chain to be listed in the United States.

Countryman Kei CSC International Fast Food Chain Co., Ltd. was established on November 23, 1996 in Chongqing, the introduction of the U.S. CSC International management model, Countryman Kei now has a chain of more than 100 directly-managed restaurants, as China's health fast-food leader, Countryman Kei's operation is a chain of directly-managed form of production, centralized production, standardization of products, centralized distribution, etc., to ensure that the quality of products and services are the most excellent, and to provide the best quality products and services are the best. The quality of the products and services provided are the best.　With ten years of continuous guarantee of good quality, excellent service and comfortable and elegant environment, Country Key has a strong customer base in the fast food market and has become one of the most favorite dining places; it is also the best complementary project for large shopping centers and department stores.　CSC provides rich, delicious, fresh and healthy diets, becoming the preferred brand for people who pursue health and fashion, and strives to build the fastest service as the first brand of fast food in China.　CSC has created the best record of receiving more than 2,100 customers during the peak hours in Chongqing, and has become the fast food brand with the highest market share in Chongqing.　Adhering to the belief of Country Crest's success and improving a little bit every day, we believe that our tomorrow will be even better!　Do what is valuable to China's food and beverage, committed to creating a better life for people!

Edit this section of the U.S. listing

September 28, 2010 at 9:30 am EST, the country base in the United States on the New York Stock Exchange began trading. It opened at $25, a price-to-earnings ratio of 65.80. After the opening bell, the stock continued to rise, and as of 9:48 a.m. EST, the stock was at $25.45, up 54.24 percent from its IPO pricing of $16.50. Earlier, Country Key's U.S. offering of 5 million ADSs of American Depositary Shares (four ordinary shares per ADS) priced at $16.50 per ADS was oversubscribed nearly 30 times.　Country Base provided documents showing that the company's founders, Mr. and Mrs. Li Hong***, own 53.2 million shares of the company. Previously, Zheshang Securities analyst Lai Yilei said that the current price-to-earnings ratio for Chinese restaurant companies listed overseas is generally 30 to 40 times. Considering the Chinese concept of the country base and small-cap characteristics, plus 30 times the subscription, its listing should be 20 ~ 30% premium, so it is estimated that it should be around $ 20 after the opening. However, Countryside's opening premium of 54.24% has thrown analysts for a loop. At that price, Mr. and Mrs. Li Hong's stake would have a market value of $333 million. Calculated at yesterday's mid-price of 6.69 to the dollar, Mr. and Mrs. Li Hong's fortune has reached 2.224 billion yuan. Previously in the Hurun announced China's catering rich list, Li Hong with 1 billion yuan of wealth ranked No. 5, and after the listing, Li Hong couple's wealth is more than Tao Ranju Yan Qi (1.2 billion yuan) and the small-tailed sheep of the Yu Jiarong (1.3 billion yuan), jumped to the country's top three, after Beijing South Beauty Zhang Lan (2.5 billion yuan) and Shanghai Ajisen Ramen Pan comfort (3 billion yuan). Commenting on Countryside's IPO surge, Lewis, a manager at Thornburg Investment Management, which manages $56 billion in assets, said, "Countryside's IPO reflects that the market has a sense of optimism about Chinese consumers." Three years ago, two major venture capitalists, Sequoia and Haina, injected 20 million U.S. dollars into Countryside Key. 28, Shen Nanpeng, founding and managing partner of Sequoia Capital China Fund, said Countryside Key has a lot more foot traffic than KFC in the same location, and has made a major breakthrough in the practice of standardization of Chinese food, which has led to its ability to manage rapid expansion. [1]

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"China's McDonald's"

Chongqing entrepreneurial goddess Li Hong China's food and beverage has a long history, but unfortunately, but Countryside Key

has not been able to give birth to world-class giants such as KFC and McDonald's.　Although a number of enterprises have issued lofty words to create "China's McDonald's, KFC", but more ambition has long gone up in smoke with the closure of the enterprise: red sorghum planted, Ade duck shut down, Ronghua chicken withdrawn, Chinese fast food staged a out of the "former and then succeeded Chinese fast food staged a series of "after the former" tragedy.　And now, there is another enterprise raised the banner of the challenge.　In China's fourth pole in Chongqing, in addition to the beauty, stick, hot pot, night scenery, four major business cards, there is a business card unique, which is "country base".　November 1, 2007, Sequoia Capital China Vice President Ji Yue, Haina Asia Venture Capital head Gong Ting signed Chongqing country base, *** with an injection of 20 million U.S. dollars (about 150 million yuan), want to make the country base of the first brand of Chinese fast food, and plans to be listed on the overseas packaging.　The two venture capitalists do not participate in the daily operation of the countryside base, the main work is to make the countryside base management more international, formalized, refined, large-scale, the purpose is to do "China's McDonald's".　The miracle of Countryside Key is not only that.　Countryside is also the fast food brand with the highest market share in Chongqing, creating the highest customer turnover rate of a single store, receiving more than 2,800 customers in the peak hours of the record. "Where KFC and McDonald's open, we can open", only the village base has such a bottom line, in the peak hours, the flow of people far more than the two big foreign brands.　In Chongqing, the concept of chain franchising is hot, will open hot pot across the country at the moment, the countryside base has never been engaged in joining the convergence of wealth, never to the bank loans, never advertise, do not engage in publicity and reputation from the publicity, obscurity in 11 years opened 46 restaurants, and successfully entered Beijing, Shanghai, Chengdu and other cities, Wal-Mart, Beijing Hualian, Jialefu, Heavy Hundred, the New Century vie for the invitation to join the cooperation, PepsiCo and Pepsi and Coca-Cola compete for the right to supply at any cost.　Why is countryside base so attractive?

From "chicken" to "base" of the two changes

Country base fast-food chain company was founded in 1996, was born in the food all over the mountain city of Chongqing.　The founder of the countryside base (now the general manager of the countryside base) Li Hong, is a local Chongqing girl, graduated from the business college technical school, the choice of career facing all kinds of difficulties, first of all in a transportation company to do the teaching assistant in the University, and later in California beef ramen restaurant working.　Li Hong since childhood, like cooking, see KFC and other Western fast food popularity of the status quo, but also a keen sense of the pace of life is getting more and more intense, the fast food industry will be a promising trend, when the chain is in full swing in the country, and so the idea of starting a fast-food chain.　After some understanding and learning, November 23, 1996, Li Hong introduced the U.S. CSC (country style chicken) international company's management model and technology, the first country chicken (later renamed Countryside) fast food restaurant in Chongqing Qunyin Plaza began operating. Li Hong was only 24 years old.　"The beginning is purely crossing the river by touching the stones." Li Hong recalled that year without emotion.　At first, the countryside base (chicken) business idea is to imitate the way of KFC, to take a small-scale single-store operation, to the children's market, the product is also based on Western-style fast food, soup, noodles, noodles as a supplement, the price of between 5 to 13 yuan.　At that time, KFC, McDonald's per capita consumption of 22 yuan, while the average snack store per capita consumption of only 5 to 8 yuan, the middle of a price competition in the blank area. Li Hong aimed at this gap, in the combination of the two into the design of a new CI system, advocating the "healthy and happy" business philosophy to meet market demand.　Ideal and reality are always a long way off. At the beginning of the opening, because the brand does not have brand influence, although the streets are crowded, but into the freshly decorated restaurant is very few people. A month down, a few thousand dollars of operating income is not even enough to pay the rent, business is miserable.　Looking at the store more than a dozen employees, listening to the store to play Meng Tingwei, "Whose tears are flying", Li Hong heart is like overturned a bottle of five flavors, sweet and sour, bitter, spicy and salty mixed feelings.　However, the stubborn nature of Li Hong or grit his teeth and insisted on down.　Catering brand is the most important thing is to rely on the consumer experience, relying on word-of-mouth dissemination, which is the only option to survive and get the right to speak.　Under the pressure of the brutal market competition, Li Hong pay close attention to product flavor. After a period of difficult groping, the village base (chicken) slowly took off. Coupled with the countryside base (chicken) hygiene and fast, the product flavor is better than the small food store, the image of the store is more small countryside base

food store avant-garde, to meet the needs of the working class and the general public, the restaurant has slowly developed.　However, open a small food store and Li Hong's dream is far away. Li Hong clearly know, small workshop-style processing production is unable to incubate a chain of enterprises. So, after some experience in catering, Li Hong determined to take the road of large-scale industrial production, centralized distribution, bigger and stronger.　And imitation of the road can only follow in the wake of others, how to make their own characteristics, how to break through the bottleneck into the Li Hong hard to think about the problem.　"Food for the people", Li Hong found that KFC and other foreign fast food, although the market, but in the peak hours of the noon meal, foreign fast food is obviously not some street stores of the flow of people, it can be seen, the inherent dietary tastes of the Chinese people can not be changed; and, from the perspective of the composition of the dining staff, to the KFC dining to the children in the majority, and the KFC also Because of the children and overflowing with joyful atmosphere, compared with the street stores do not have this characteristic.　In the observation and comparison of Li Hong slowly on the modern fast food feel, understand the cultural connotation of foreign fast food where, but also found the shortcomings of foreign fast food. Li Hong came to a conclusion: the appeal of foreign fast food is fashionable brand influence and joyful and hygienic dining environment, but to meet the tastes of Chinese people, foreign fast food is obviously not as attractive as Chinese food.　Finding the right direction, not willing to be lonely Li Hong began to rectify, and gradually introduced the Kung Pao Chicken, Pickled Pepper Slider Chicken and other Chinese food categories, since 1998, Countryside Key began the first face, that is, to the transformation of Chinese fast food.　Today, the country base dishes are basically based on Chinese fast food, based on Sichuan cuisine, the introduction and digestion of Cantonese, Sichuan, Jiangsu, Zhejiang and other dishes, forming their own combination of Chinese and Western distinctive dishes.　From the foreign to return, this is a detour, but this detour is not without value.　"To develop a chain, the lack of specialized management, can not talk about the chain. We first look at the advanced management experience of foreign fast food, after all, foreign fast food after quite a long time of development, process management, standardization has an unparalleled advantage, digested and then absorbed, we have to eat into the meat into their own muscles, so that we can stand on the shoulders of giants." Li Hong recalled this way.　The road to success has not been easy.　In 2005, the avian flu raged, KFC was also affected. In order to avoid the risk on the one hand, but also considering the need for brand development, Li Hong decided to change the label of Country Style Chicken, changing the word "chicken" to "base": the acronym CSC was still used, but the meaning changed from Country Style Chicken The abbreviation CSC is still used, but the meaning has changed from Country Style Chicken to Country Style Cooking, which means country original flavor cooking.　This is the second time that Country Style has changed its face.　In fact, this is a move to borrow the "base" of KFC, and it is also this label change that reveals the lofty ambition of Country Style to compete with foreign brands.　At the same time, in order to facilitate the expansion of the countryside, Li Hong also registered service, catering, commodity trademarks, including clothing, shoes, hats, pickles, condiments, etc.; at the same time, adjusted the CSC business policy, build a new business strategy, the intention of the CSC to become a wide range of good quality, excellent service of the modern fast food chain brand.　At this point, the positioning of the country base is basically clear, but also in the competitive market to stand firm.　Interpretation: From groping in the dark, to the introduction of other people's management, and then to independent innovation, the country base with many Chinese enterprises walking on such a trajectory. This is a hard road of regeneration after the nirvana, but also the inevitable process of enterprises to find their own market position.　However, the difference is that many enterprises are forced by the pressure of market competition due to change, but the country base is a proactive search for chain development experience in the selection process, from not satisfied with the small-scale single-store operation to take the initiative to introduce and learn from foreign fast-food chain experience, and then digested the transformation of the Chinese fast food, the country base has always been looking for their own pursuit of the direction of the perseverance of the marvelous.　In fact, the big waves of sand, lost in the competition is often those strategic speculators, to measure the most important point of an entrepreneur lies in the persistence, especially in the spirit of perseverance and optimism in the face of adversity, only with this kind of personality entrepreneurs, in order to let a team out of the woods and continue to create brilliant.　Li Hong, a weak woman, happens to be a person with such a character.

Expansion of the management lock

Chongqing food convergence, the two rivers of the spirit of nourishing the hot pot, China's restaurant chain was interpreted to the pinnacle of the; but in the field of traditional Chinese food, but there are few brands that can be called famous, but the countryside base is an exception.　Compared with the hot pot, Li Hong engaged in Chinese fast food chain industry has three major problems: First, it is difficult to standardize. There is no standardization can not be industrialized, the scale of expansion has also become a dead end.　Second, "even" easy "lock" difficult. Due to the inability to do standardization, internal management control is inevitably full of loopholes. Catering is a free competition in the industry, the industry clone each other, the core dishes secret recipe leaked naturally lead to cohesion greatly reduced.　Third, the market environment. Catering consumers tend to like the old, "the city changes the flag" of the current situation of catering, on the one hand, the R & D capability of the enterprise dishes put forward harsh requirements, but also on the standardization of the chain model puts forward a test.　In fact, more than the countryside based on food easier to achieve standardization of Chinese food brands, in the chain of the road abound, Malan Ramen and Northeast dumplings is the most obvious example, easy to standardize the product is easy to be cloned, and once blossomed all over the world, often heralding the decline of a brand. The chain of Chinese food has become an awkward cycle.　How to define the core competence of a Chinese fast food chain? How to ensure that both connected and locked, this is not only the test of the development of the country base of the problem, but also venture capital must ask one of the questions.

Fine to the extreme in order to standardize

When Sequoia Capital's Shen Nampeng asked Countryside about this issue, Li Hong already had a plan.　She took out a few thick books of the countryside base of their own operation manual, not only on the product of the operating procedures for the standardization, but also on how to deal with each piece of raw material, cut into what shape, how big size are made provisions, and even down to the hygiene cleaning of each area of the action to do the standardization of the way, the method, the standard procedures, a full range of ways, methods, and standard procedures. And all of these are country-based in the standardization of the path of experience and summary.　"We actually only do two things, one is to continue to measure the process for refinement, until it can be standardized; the other is the standard implementation of staff training." Li Hong expressed the road of standardization of Countryside Key in this way.　There is a product development department in Countryside Key, which is not only responsible for the research and development of new products, but more importantly, the development of standards. In order to ensure that the supply of rice is delicious, the R & D department chose to experiment with high-quality rice from different regions, including how many times to wash, how long to soak, and how much pressure to steam for how long are all detailed comparisons, before finally selecting the Northeast rice.　"It is in the northeast rice, we also compared no less than five regional varieties, so as to ensure that consumers eat sticky soft delicious sweet rice." Li Hong so introduced, "and we check the standard is also clear at a glance, is strictly in accordance with the procedures for the production of rice grains full, placed for 20 minutes after the rice grains will be on the surface of the oily luster."　In order to facilitate the operation, the R & D department of people in addition to set the standard, but also specifically draw the operation flow chart, and after all this is done, the rest is the training and implementation.　Training is an important means to ensure the implementation of standardization, country base attaches great importance to. General catering enterprise waiter training is a round of 3 months, but the country base is more important to the details of the usual training, every morning and evening on the work of the day to summarize, between the staff for each specific detail of the study and correction.　With such a mechanism, new employees quickly know what they should do and soon grow up.

Management "locks" in the process

In the country-based restaurant, each dish has a clear ingredient list, and the weight of the ingredients is specified to the nearest gram, with only a 2% margin of error allowed. All the operators do is to follow the standards strictly, and even use special Countryside

door graduated measuring cups and small spoons to measure the condiments.　Because there is a pre-set theoretical value of how many plates of each vegetable and condiment can be produced according to the standard, you only need to compare the actual value with the theoretical value during the daily inventory to know the degree of standard operation.　In order to ensure the standard of raw materials, the country base also pays special attention to the selection of supplier network, generally take the form of bidding, published on the Internet their own requirements and standards, and then screened out suppliers who meet the standards. At present, they have established a strong distribution network with New Century and Heavy Hundred.　At the same time, Country Base has introduced a unified IT platform. Under the support of the IT system, under the "standardization" of the information system, every kind of raw materials in the warehouse at the same time, all should be entered into the system, every sale is also carried out through the system to ensure the accuracy, so that the management and standardization of the management and more easily on a stage, and effectively eliminate the catering business is the most worried about the "leakage". Effectively eliminate the most worrying phenomenon of catering enterprises, "running, risking and leaking" phenomenon, reducing the risk of opening a store.　In order to keep abreast of consumer feedback, Country Key has also set up a forum on the Internet for people to give their opinions, and there are also awards set up specifically for giving opinions. In this way, all consumers are mobilized to become supervisors and improvers of the company's products and services, and such opinions will be fed back to the product development department as well as the management department, forming a benign interaction.

Cautiousness is the key to success

Even in the midst of all the praise in the market, the pace of the chain of village base is still very cautious. 11 years of more than 40 restaurants can only be described as a slow pace. And this is all over the country to join the chain in the fever seems to be particularly remarkable.　In fact, it is also witnessed a chain of money tide of sorrow and joy, Li Hong only to their own expansion path more a calm understanding.　"Many companies want to speed development, engage in franchising, hope that all of a sudden red all over the country, in fact, this is very dangerous. Speed must be balanced with their ability to drive, which is like driving, without the coordination of the two, fast can only be a car accident." Chinese fast food is an industry without much high-tech content, but also a low-threshold industry, the core of its development lies in the accumulation of the brand and the shaping of talent, obviously this is not overnight.　It is with this experience, the country base in their own expansion of the road adhere to not engage in franchising, only to take direct, joint chain development. For associates, the country base only requires 30% of its shares, the country base to contribute 70% and is responsible for the management, associates are only equivalent to the role of an investor, *** with the profit-sharing. This is mainly to ensure the effectiveness of management. On the other hand, due to the standardization of the country base has done a very transparent, payback period is guaranteed within two years, the associate's heart is also very solid.　In addition to the associates, Village Foundation has also strengthened the stickiness of its internal management. Village base is the largest number of employees shareholding enterprise, general management backbone in one or several restaurants shareholding, its cohesion is also guaranteed.　There is one thing that can illustrate the low-profile and cautious personality of Countryside: before Sequoia Capital invested in Countryside, there was another venture capitalist who approached Li Hong to discuss in detail, hoping to put in capital and then go public on a loan basis, so as to boost the share price in the secondary market by packaging the business performance and then exit with profits. But such operational thinking will certainly bring pressure to the operation of the village base, if the performance does not meet the psychological expectations of investors, the results can be imagined.　In the face of temptation, Li Hong or as refused to join the chain of the same year chose to give up. In her view, the sustained and steady development of an enterprise is the most important, "we do is a hundred years old store, rather than a flashing meteor flying across the sky." She is clearly aware of their own with KFC, McDonald's gap, brand influence, industrialization level is still lagging behind a lot, and rely on capital to fertilize the enterprise is often short-lived.　Interpretation: scale is a double-edged sword, many companies only see the benefits of scale, but did not see the disadvantages of scale, especially for the chain industry.　Past Chinese fast food failure is mainly due to three reasons: First, the degree of industrialized production is not high; Second, the standardization of products has not been resolved; Third, the management model is not mature. Among them, the most constraints on the scale of development of Chinese food when the industrialization and standardization of the problem, the two complement each other.　Foreign fast food after a long time of accumulation, the entire industrial chain has been relatively mature, this time to expand the scale of the risk is often relatively small, while many Chinese enterprises big leap forward in development, often ignoring their own and the industry environment, internal management of the mutual coordination of the problem, such a background to expand the scale of the accompanied by a considerable risk. Once you can not cross the tipping point, often become a magnificent beach wave.

Enterprise is really about culture

Even with the injection of venture capital, Li Hong is still cautiously optimistic about the development of country-based.　After the introduction of foreign capital, Li Hong's first action is to buy back the shares of the associated restaurants, and decided to do only direct operation in the future, to further strengthen the control, in Li Hong's own words this is: "must ensure that the countryside base will never change flavor!"　For speed, Li Hong first considered the quality and control, although the capital of the enterprise has certain requirements, but she will still be sound in the first place, in the countryside base of the future planning, out of Chongqing is only the first step, and the layout of the countryside into the future center of gravity - "2008 plans to Open 15 restaurants in 2008, 20 restaurants in 2009, 25 restaurants in 2010!"　In fact, she has a deep understanding of the essence of fast food, the product is only the basis of competition, but definitely not the high point of competition, because fast food is not simply to satisfy people's appetites for meals, it is the cohesion of the corporate cultural precipitation of the carrier, as clothing, different brands carry the cultural heritage of the market competition has led to the high and low points.　McDonald's "I like", KFC's "with KFC, life is good taste" slogan sounds a bit vague, but projected in the minds of consumers is cozy and real feelings. People tired of shopping run to McDonald's, KFC to sit for a few minutes, because here is a pleasant enjoyment of the leisure place.　On top of the solid foundation to compete, this is the pace of the country base. As for the definition of the industry, Li Hong also has a new thinking: "I understand the catering industry should be attributed to the fashion industry! And just developed the country base in this area of accumulation is still very little."　This is Li Hong's thinking, but also her exploration. As a matter of fact, in recent years, Countryside Key has been making up for the lack of this aspect.　Village Foundation will decorate the atmosphere of the restaurant according to different festivals, and there will be some changes in staff attire, the content of the plate mat will be changed regularly, and the communication with consumers will be continuously strengthened.　A father on the Internet once wrote about the experience of Country Cuisine: "My 12-year-old daughter was originally fond of McDonald's and KFC, but after I tried CSC, she was seduced by the beautiful food and the jokes and anecdotes on the dinner plate. Holidays, the greatest joy is to go to CSC 'tooth tooth'. 11 years old, the birthday party to CSC, three or five children laughing, CSC's culture penetrated into the child's heart."　People have feelings for each other and become friends, so there is mutual concern; similarly, the service industry and customers to establish a relationship, there is "loyalty". Wal-Mart will set aside an open space for children to play, KFC will make great efforts to create a children's playground, the purpose of which is to enhance the emotional exchange with consumers, and the country base is trying to catch up.　If the brand is the corporate culture projected outward, then the organizational climate is the inner light of the brand. "If the atmosphere of a team is unhealthy, and an employee is not happy inside, then how can he deliver happiness to consumers?" This is how Li Hong understands the projected relationship of culture.　As a matter of fact, after 11 years of accumulation, Country Base is moving along this very path.　In the interview, we saw Country Key express the purpose of the company in this way: "Country Key aims to provide the most exceptional quick service restaurant experience, while also giving its employees a sense of belonging to a caring family, so that all employees can grow and develop." "People", "Customers" and "Organizational Growth" are the three main strategies that Country Key uses to achieve its vision, and people are Country Key's most important asset, as its products are delivered to customers through people. The products of GURKEY are delivered to customers through people, so GURKEY aspires to be a people-oriented enterprise.　In Country Key, you can always experience the charm of this human culture: Country Key is the restaurant enterprise that uses the most migrant workers, 90% of them are migrant workers, and provides satisfactory treatment for the employees, only in terms of dishwashers, the monthly income will not be less than 1,200 yuan, and it is the enterprise that the workers do not ask for and the enterprise takes the initiative to deal with the old-age insurance, and all the workers pay the old-age insurance into the cost every month according to the regulations, and 90% of the workers who have never enjoyed the treatment of public ownership have never enjoyed the treatment of public ownership. What does it mean to the 90% of migrant workers who have never enjoyed public ownership?　Even in the treatment of the introduction of venture capital such decisions, Li Hong deeper consideration of the interests of employees: "We did not take the initiative to look for venture capital, but they persuaded me, the most important reason is that you can go public to solve the management team's worries." It is because of the leader of this broad-minded and led the country base through one after another dangerous shoals, and Li Hong also from the enthusiasm of the staff to see the hope of the future.　"At the 10th anniversary of the opening, I saw a joint dragon dance performance by four stores, which they rehearsed purely on their breaks, crawling around a construction site and using used rice pockets as props. My heart was filled with emotion when I learned about all this." And that kind of heartfelt passion and loyalty is what lies at the heart of a company's perpetual development.　"A good business is something you can see at a glance." And so it is with Country Base.　Here, you can feel the power of this culture from each and every one of their employees, and that glow has infected not only consumers, but also venture capitalists.　At the beginning of May this year, Sequoia and Hainer Capital leaders went to Chongqing Countryside Key for dinner, and were impressed by the scene of customers queuing up to eat, and had looked for Countryside Key's leaders at that time, but failed to find them. A few months later, the two sides got in touch by chance. Unexpectedly, the head of the two major investors happen to be in Chongqing, so just 6 months to let the two sides "love at first sight".　"Tread solidly and run", this is Lenovo Board Chairman Liu Chuanzhi's motto. This rule not only applies to Lenovo, such as the veteran enterprises, more suitable for the country base of such a sharp, dynamic emerging enterprises.