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The US group's takeaway has no sales. How do the big gods in the headlines teach me how to operate it?

Most people buy auction rankings in ignorance if they want to improve their store rankings.

Many people say that I buy traffic because I want to rank higher and see more people, right?

yes, I quite agree with your idea.

However, have we ever thought that when you open a new store ranking, your store's exposure is already very high (Meituan's 7-day new store ranking and Hungry Flow Card bring extremely strong traffic, which can rank your store between 8 and 12). You should know that there are only a group of customers who order takeout every day. Users who can see your store have already seen it.

why don't you have a list?

because your products or your activities are not attractive enough! ! !

The activities of the store include basic full reduction activities and discounted goods. According to the business circle, the top three best sellers in the same category are listed respectively, and then normal users are simulated to place orders, and the actual price paid by customers is checked, and the full reduction activities are set according to the consumption level of customers. Discounted goods can replace the best-selling dishes in stores for drainage.

Secondly, user evaluation, which is very important. As a new customer who has never ordered your food, he must look at the evaluation when he first enters the store. If all he sees is bad reviews, do you think he will order your food? Therefore, it is also very important to do a good job in the early stage. The level of store rating will also affect the ranking of stores, and the ranking of merchants with comments in new stores will be higher. Attention, there must be a good evaluation with pictures.

At present, the decoration of shops depends on the face value, and so do the take-away dishes. The pictures don't look good, and users will think how good the food will be. Good-looking pictures can increase users' appetite, and also increase the conversion rate of orders accordingly. If there is no professional photographer to take pictures, you can also take them yourself and add a good-looking filter or find a good-looking net picture.

store style is also the key to building brand sense. In addition to the pictures of dishes, the store head map, in-store posters and shop signs should be brought. In addition, the take-away packaging can also be defined as its own style, which will increase the satisfaction of customers and help them buy again next time.

We can also make a discount dish set meal by selling hot dishes, and top it off! ! ! (It's best to have a set meal of discount dishes that he can eat alone.) Always remember that your best-selling dishes are made into a set meal of discount dishes, and other dishes with poor sales should not be used to deal with customers. Customers are very smart, knowing that no one will order the dishes you sell badly, naturally he won't order them. How many people died in taking the lowest-cost dishes and doing 1 yuan seconds kill. Are there really many people who order?