Direct selling half-day demon grilled fish is based on the business philosophy of honesty, trustworthiness and win-win cooperation. The company adopts the cooperative chain operation mode of "store crowdfunding, employee partnership and direct sales" and expands to the national market with rich market expansion experience. Bantianyao Grilled Fish was founded on 20 15, which is an online celebrity catering brand. In 2023, Sakata Yao grilled fish was exposed to serious food safety problems. Fish used in the kitchen are frozen products, and many fish are still served on the table after thawing and storage expiration.