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Why is the perfect customer relationship management system is the secret of the hotel's success
We see a lot of beautifully dressed handsome men and women in high-end hotels, not involved in specific services, only responsible for striking up conversations with customers, send business cards, they do the work of customer relationship maintenance, each of these people will be a collection of a lot of customer relations, they go wherever they go, they will bring their own customers to where. As for the question that brother brought up you could write a paper on the topic, lol.

We won't write a thesis. I'm not going to write a thesis, but I'm going to talk about my feelings. Hotel income from customers, customers flock to the hotel on the money, profit, customers do not come to no money no profit, we have to drink the northwest wind. Therefore, the customer in the first place to worship is reasonable and inevitable.

But the answer to this question is simple, how to do is difficult, that is to say, how to improve customer relationship management is not an easy thing. Now customer relationship management is still mainly rely on human, to my example, I often go to some hotels, these account managers will remember me, every holiday will text message or phone call to ask the head, ordering food are also Yang brother Yang brother called affectionate, although its actual age than I am older, when the restaurant has activities will also be the first time to notify me when I go to the hotel to dine when he will also lead a team of people in front of the back of me! These are the things that add to my positive experience and make me fall in love with him. But this approach has great limitations, when the user positive experience to a certain extent, often willing to follow the account manager, that is, where the account manager said earlier will bring their own customer resources, which is also the hotel in the recruitment of account managers or sales managers called very important point. For a hotel, seize the customer also seize the profit, this is not difficult to understand.

The future trend, I venture to say. The future of customer relationship marketing must be built on the basis of customer relationship database, just like Taobao, we should not be naive to think that Taobao is just a trading platform for buyers and sellers, your every click Taobao will be recorded, from which to analyze your tendency to shop, preference tendency and consumer psychology, and then these data are organized and processed, sold to marketing companies. To lay the foundation for future data marketing, the future of marketing must be the world of data marketing. Hotel can not always tolerate the resignation of the account manager to take away their quality customers, then, the hotel to take a kind of what kind of way to customer relations, customer information accumulation is very important. That is to say, the hotel should grasp the customer resources in their own hands.

We can imagine that your hotel has a set of customer management system (crm) inside the record of all you think the quality of customer contact information, dietary preferences, work and rest time, occupational characteristics, men and women, the level of consumption and so on, you as a boss can be targeted to the development of your dishes, optimize your service, catering services to the user's heart when the user feels that the hotel service When the user feels that the restaurant service is attentive, it will naturally increase the number and intensity of consumption. Hotel can focus their efforts, targeted to do a good job of the customer's most concerned about the service, the resources used in the knife edge, to avoid patting the head, self-righteous judgment of the customer's psychology to make resource allocation plan. Create profits for the enterprise. To summarize is to say, the customer management system is one of the biggest features with a directional, to help enterprises rationally allocate limited resources, from this point of view, the degree of customer relationship management system determines the degree of success of a hotel.