After savoring a piece of work, you must have gained a lot, why not write an after-thought to record it? How to write a good afterthought? The following is I help you organize "The Great Entrepreneur" afterthought, welcome to read, I hope you can enjoy.
"The Great Entrepreneurs" Afterthought Part 1
When eating at night, because it is a person, I like to find a movie to eat with the meal, so that the food is more delicious!
In the past few days, I downloaded a few movies, there is a "Big Entrepreneur", the synopsis says it is to explain the story of McDonald's, there is nothing to see, so I chose it!
Originally wanted to eat half an hour, watch this 2-hour movie, using fast-forward way, modern people always like to fast-forward, always feel that this can enrich their own life vertical and horizontal degree, but often just a roll on the ground! I was talking about myself.
Talking about this movie, the opening is very boring, really boring, there is no very gorgeous scenery, there is no very beautiful car, there is even no beauty, there is only an old man, may be very famous old man, but I do not know him.
The weekend evening is always particularly boring, I did not fast-forward, worried about after reading and do not know what to do, the heart wants to read, but do not want to read; the heart wants to call the former classmates old friends, but do not know what to say; the heart wants to go outside to walk, boredom of the day, but can not take the door; just, take your time to look at it, look at the story of other people, to sleep on your own sleep! ......
In the play we see this old man selling things and doing catering stuff, but failing repeatedly without a single gain. It's worth his while to come to the store owned by the McDonald Brothers and buy a fast food meal in a surprising way, and then visit the McDonald Brothers' store - High Speed System Catering - and listen to the McDonald Brothers' story.
(Here's the strange part, why they are so fond of, and so readily able to share their own stories, their own experiences, to the first time meeting
The old man was attracted by their story, the brain is full of countless ideas and exuberance, early the next morning to the door waiting for the McDonald brothers, put forward the idea of the right to chain, and for this to think a lot, looking for a lot of investors, but are recruited to the refusal of the ...... success of the what is it, where the old man decided to mortgage their own House, the old man here has a special inspirational words - choice, as long as there is a time right, it became. Indeed, life has a lot of choices, a lot of goals, a lot of opportunities, a lot of unknown possibilities, but as long as there is a choice right, bet together, perhaps you will be God's favorite.
The next thing is the operational issues, the contractual issues, the expansion issues, these business issues, I don't think it will be the end of the line that I want to look at, this one choice of the old man, basically, is a great moment in history.
Here's the problem with the old man's wife:
The first time he appeared, the old man told his wife about McDonald's, and she just advised him to be quiet and not to toss it around, which is really a trip to cold water, frustrating and deserved;
The second time he appeared, he was at the top of a dinner party at a high-class club, and he told the high-level people that he was going to be the one who was going to be in the club. The old man told those senior people about McDonald's, where we see that his wife is supportive of him, encouraging him to speak his mind, was very moved, but think about it, this may be love of face, even if you do not agree, but in front of senior people, in order to save face, but also to encourage his husband, a little strange feeling;
Impression of the third time, the old man to take her to eat the commoner aristocrats of the potluck dinner
The third impression is that when the old man took her to a gathering of commoners and aristocrats, his wife suddenly came out with a remark that the meal was very salty, which impressed me y, and perhaps this is a foundation stone that foretells the end of their marriage;
The next thing is to talk about the spirit of the old man's Bole:
The first time, he saw his own store, which had a young man who roasted beef, and although he didn't account for this The young man's later achievements, but the old man saw the young man's attitude to do things, silently read the young man's name a few times; this may be a being able to achieve great things;
The second time, to see a Jewish man selling scripture, the old man saw this salesman, may feel that he and he himself are very similar to it, are trying hard to make a living, in order to life to put down some of the things, this spirit, this So easily show him, really let me do not understand, but this also reflects a situation, if you believe in each other, please let each other into their own lives; this is a trust, of course, this young man also helped the old man, solved the old man's problems, and for McDonald's put forward a new operating concept, so please believe it, your heart is as big as your friends can do for you! .
Originally half an hour of intention, hard to eat two hours of method, after watching and washing the dishes, found that you need to soak water to soften the bowl of rice paste.
I do not know why, watching this type of movie, the heart is always full of moving, really want to shed tears to support.
The old man's persistence, the old man's efforts, the feeling of home, the feeling of hard work, it is really enviable existence, when I can also find a let me work hard to move their own things, when I no longer house, perhaps it is the beginning of my change!
Effort, persistence, please let me see hope! I think there are a lot of people feel the same as me, from the movie to get some power, the reason is that it appears to let me have been in the mind of a part of the fuzzy concept clear, but also let me see the final results of the persistence, quite funny is that it is also refracted a lot of friends in the life of the career and marriage development trend ...... I watched it two times, the first time I watched it on my own, and the second time I took my little brother to watch it with me ...... Today he even asked me, "Mom, how did Café de Coral develop, is there a story?"
"The Great Entrepreneur" is about how McDonald's in the United States in the 1950s, under the innovation of the McDonald brothers to kill from the fast-food industry, and how to gradually become a giant in the catering industry under the leadership of the career of the middle-aged male Ray. The controversial part is how Ray, one of the heroes, took down McDonald's from the McDonald's Brothers, and under the guidance of a high professional, pulled up from selling burgers and fries at a small profit to making a profit from the store's real estate. Ray's abandonment of his wife as he achieves career success in middle age also draws flak from the morality meter. But I think the development of things are in line with the social trend, suitable for the original law of the development of things. So the frequently rejected salesman Ray from the sale of all kinds of items to be able to call the wind and rain to establish an indestructible catering empire, he has what kind of ability and quality?
The desire to succeed inside
The film begins with Ray holding a half-human-high food mixer, and a few shots of him being rejected for visiting customers, and then eating fast food in between visits (with staff bringing the menu to the parking lot, and then delivering the food to the car), which often lasts more than 30 minutes, and is often delivered to the wrong customers. Sometimes the wrong meal is delivered and there is no place to talk about it. After a few days of marketing without any breakthroughs, Ray's wife complained that he had to sleep and eat, when is the end? Ray's wife said we have a beautiful house, a car, life is enough, the only wish is to go to the club every week to eat a dinner (similar to the rich and powerful places of socializing) and all these life is to rely on Ray from the sale of paper cups, the sale of printers, the sale of a variety of different items to accumulate. His wife was satisfied, but there was always a force inside Ray, a constant rejection every time he went out to sell that stirred up more energy and a desire to achieve more. And the nightly Successology Chicken Blood audio was the source of his power to gain strength, appease his desire for success, and strengthen his confidence! The audio is loud, passionate and motivating, and it talks about how hard work and perseverance are the only way to success in the world. So no matter how much he is ridiculed at the Regal Club, his strong psychological strength never dampens his confidence, instead he believes that even though they seem to have more wealth than he does, he is convinced that this group of people are the ones who have nothing to do. This no matter how to believe in their own strength so that he encountered any difficulties are not backed down, investing in McDonald's, no money, mortgaged property. No employees, no partners, self on the stage everywhere speech to attract the same kind of ...... without a not to achieve the goal of not stopping the energy, many people will be early exit ......
sales experience to his sensitive tax market sense
Each industry, can do the most grounded speech people, must be from the front line crawling out. Ray has been in the market to do sales, sales of many products, contact with many industries, seen too many bosses. Understand the characteristics of various industries, although he does not have the money of other people in the club, but so many years of sales experience, so that he has the vision to see when the opportunity arises! And he also has the desire to succeed and the passion to fight! That's why he was able to grab it in the end. He was confused when the McDonald's brothers said they wanted 8 blenders? What kind of restaurant is it when they get turned down every day and his family wants 8 of them? With confusion he drove straight to the local area and saw a totally new phenomenon. People were getting out of their cars to order at the window and he too queued up to order at the window counter and was totally confused when within 30 seconds of ordering, the staff gave him his meal straight away! How many times was it confirmed that it was what he ordered? When asked where to dine, Dawson took his meal and found a stool to sit down, watching countless people conveniently enjoying fast food, he pondered ...... When the McDonald's brothers invited him to visit their integrated scientific high-speed kitchen, his curiosity compelled him to invite them for dinner, and the brothers passionately talked about how they innovated to build a systematized kitchen, from the various Staff position to the baked fries temperature to the configuration of the equipment ...... Ray admired, back home he could not sleep, he was thinking this is a big opportunity, he wants to participate in, at the same time thought of "franchising". After that, he even took out his three-inch tongue and passion to the McDonald brothers deepest dreams burned. Agreed to do franchising franchise, the core condition is the franchise any one thing need to go through their consent. This also planted a bomb on the state of the franchise business later.
The Importance of Finding Partners Who Share Your Values
After getting the franchise, he went to the clubs to find the billionaires, and it's funny how Ray was supposed to be persuasive in convincing them to invest, right? However, he doesn't, and after articulating what he's done so far, he says with great certainty, "Maybe, I can help you guys make some money." Haha. The first store started, but but but, after all, not the same people la, not long after the opening of the store, burgers are not made like burgers, and also sold other than burger fries fried chicken. What is even more unbearable is the filth inside and outside the store! In the movie, Ray carries his pants down and takes his burger to the golf course to find his partner. Cursing in public, he arrives home and tells his wife he's closing the store. Yeah, to the rich and famous, the store is dispensable and unappreciated for sure. Ray thought about it and decided that he wanted loving partners who would make the store their home. So he took it upon himself to go around with a passion to give speeches and interview partners. Finally he found the loving partner he was looking for, the one who would make the store his home and treat the staff like family. Partner. The new loving husband and wife store opened with Mr. supervising and encouraging the staff in the kitchen and Mrs. thanking customers with candy outside the store. Ray watched the hair and was dreamily mesmerized. After confirming that they are looking for a partner with the same values, more and more stores open successfully.
The professional thinking of a professional makes the business work
As more and more stores opened, Ray's finances showed him the financial statements and realized that the cash flow was getting so low that he couldn't pay back the bank loan. Ray goes to the bank to tell them about his growing number of stores, hoping to get a loan for more cash, but none of the banks are willing to loan him money because it doesn't own the land for the stores, the McDonald's company doesn't own him, and all he has is one percent of the profits from selling Hambro and fries, and this can't be collateralized for a loan. When he left the bank, a young man sitting next door knew him. He gave him the idea of setting up a separate real estate company, buying land, and leasing it to the franchisee partner for every store he joined, so that he could have a stable rental cash flow before he sold the burgers. At the same time the land is recognized by the bank and can be loaned out for the purchase of a second piece of land. Of course, this is the McDonald brothers do not know, know that they would not want to do so, Ray alone into a real estate company. This idea is a professional young man to him, upgrading Ray's thinking N grade. From then on, McDonald's is not selling burgers, but in the real estate road all the way to run wild! Out of America, into the world. Your career on the road with professionals to carry
Marriage and male career success does not have any positive or negative relationship
Ray career days in the sky, in a meal with his wife's home, calmly filed for divorce, to live a quiet life, although his wife did not set up obstacles to Ray's career pursuits, but also did not enjoy the entire entrepreneurial process with Ray full of passion. Her support is also the same as her consistent blandness, in Ray's heart can not stir ripples. On the way to starting his own business, Ray met the woman of his dreams, who could give him advice, help him open up his eyes, and support each other along the way to encourage and appreciate each other. I think this is called a good match! When Ray and the lawyer mentioned divorce property division, Ray said that the car house money to his ex-wife, but if you want to share McDonald's equity, no door. You can see how much McDonald's is in his heart!
Perfectionists are an obstacle to the achievement of a great cause
I can only say this about the McDonald brothers, their innovation, their adherence to quality, their pursuit of perfection, the lack of which is not a part of the McDonald's prototype. But if you want to expand a cause, help into an empire. Perfection is the big obstacle in the way! It is because of perfection, for Ray's any improvement program, they said NO. stores to increase the point commission, NO. improved milkshake without milk to reduce inventory to reduce costs, NO ...... all kinds of all kinds of, resulting in Ray need to set up another portal. After being forced, McDonald's brothers finally took a large amount of Ray to the check, the McDonald's brand completely to Ray, by Ray to complete their own dream!
In short, the reason why I was impressed by him, or with other people's views are not the same, is entirely because I am standing in the sales point of view to see this piece, he is also the best end of the heart of the salesman with a dream. In it, I see the idea of building systems, attracting partners with the same values, working in fast food but needing to look outside of it ...... gained a lot.
The Great Entrepreneur Afterthought Part 3Since returning to Xi'an, it's been a long time since I've had a quiet moment to watch a movie. Thank you for watching the movie tonight. This should be considered a biographical type of classic movie. I'm not sure if I've ever seen a movie before, but I'm sure I've never seen a movie before.
In the process of watching the movie, at the end of the movie, there are a lot of questions, and there are also some views that come up.
First, love their own products, adhere to the original intention
Dick two brothers, from the initial opening of a small store, moving store, to create and customize a high-speed automated system, not for the benefit of the move, adhere to the original intention (strictly burger and fries and other taste quality requirements), it should be that love. Although it was later consolidated, and later lost all to McDonald's, but their adherence to the original intention of the business, their strict control of the quality of the product, very worthy of learning. A brand should not be able to lack this persistence when it is young, and if it is rushed, it will be short-lived. Mike to the club's friends introduced the franchise, they also gladly accepted the investment, but the store operation is not compliant, catering to consumer demand, selling McDonald's does not sell the product, while the normal sale of burgers to do and non-compliance. McDonald's loves McDonald's, and Little Green Men should be banned.
Secondly, inspiration comes from the workplace.
The two brothers Dick's store is also quite prosperous, but they did not sit quietly in the office, or elsewhere, the film small fat brother in front of the store cleaning, and dining partners to communicate, talk about dining experience, the introduction of McDonald's. The two brothers are also often in the food processing area. They also frequently inspect the food processing area, with the aim of improving the efficiency of food delivery, ensuring the taste and quality of the food, and ensuring that hygiene standards are met. Especially at the beginning when they were studying the layout of the food processing area, they were repeatedly drawing and deducing until the ideal layout appeared. That's exactly what I had to do in my job. When Mike obtained the franchise and expanded the franchise, he also went into the workplace, looking at the store entrance and the food processing area, and as long as there was no compliance, he was determined to correct the situation. (Of course, this is behind the contractual constraints, so McDonald's can do big, Dick two brothers initially "rigid and persistent" is very important)
Third, 52 years old, an out-of-date salesman, single-handedly created the McDonald's business empire,
52 years old, at first glance. With the initial realization, fast into the ranks of the elderly, to enjoy life. But Mike has more to pursue. He did paper cup sales, folding machines, milkshake machines, but met McDonald's, he said "do one thing right is enough. He devoted all his energy to McDonald's. He was always thinking about how he could work with McDonald's. He was always thinking about McDonald's related things, and he was discovering the talents that McDonald's restaurants needed when he was having dinner with his friends in his life. You can look at McDonald's as a centenarian. At 52, he's in the middle of his life, and it's officially time for a career.
Fourth, keen, persistent, love
As an entrepreneur, keen, persistent and love, perhaps should have one of the basic qualities. Sell milkshake machine, heard Dick buy milkshake machine phone, drive a long way to the scene to see, after visiting the kitchen, he was immediately excited, immediately excited to put forward the "franchise". Dick brothers do not agree, he repeatedly insisted to convince them to sign the contract. During the expansion of the franchise, he also encountered many problems, but he did not show any retreat, so there are always people to help him solve the problem. There is an episode in the movie where he divorces his ex-wife and when the divorce is finalized, he is willing to give up his car, house, and insurance, but he will never give up half of his shares in McDonald's. I understand that this is a sign of his commitment to the company. I understand that this is his love for McDonald's. People who don't understand and don't support McDonald's take the shares and influence and prevent it from growing. (Initially he was just always bound by the Dick Brothers contract)
Fifth, growing with the love of your life*** also ensures that the love is long-lasting and the marriage is secure
Mike's quest for life knows no bounds. But Mike's wife is a bit more comfortable and doesn't like the stimulating challenges of life. Although she has been very supportive of Mike's work, but in Mike for McDonald's crazy, her actions her cognition has been and Mike gradually deviated, and at this time, Mike's vision of a more homogeneous with her female appearance, so their marriage announced the end. So, the best investment in marital happiness, for women is not looks, for men is not money, but with your lover *** with the growth, the same frequency of thought.