The Coca-Cola 101 system means that a Coca-Cola bottler will find a wholesaler as a partner in a certain area (usually a town), and the wholesaler will be responsible for the distribution of Coca-Cola products in that area and earn a certain amount of distribution fees. The Coca-Cola bottling plant is responsible for stationing salesmen in the area to promote the business, and both sides are responsible for their own duties **** the same development.
Expanded Information:
Trivia
Curved Bottle
Coca-Cola's boom and great success drew competitors to follow suit. They made slight variations of Coca-Cola's name and logo and pasted them on the bottles, and for a while Koka-Kola, Koca-Nola, Koke and other products flooded the market as if they were springing up. In the face of a large number of imitation products, the Coca-Cola Company worked with bottlers to require them to submit new bottle designs, which had to be so unique that Coca-Cola could be recognized by touch even in the dark, or even at a glance just by the pieces broken on the ground.
Reference: