Because I am a new media operator, I can only give some humble opinions on the operation of new media platforms.

1. You must have your own WeChat official account. This is not only a sign of brand establishment, but also an effective channel to promote brands, including WeChat WeChat official account, Tik Tok, Weibo, Xiaohongshu, headline number, Baijia number, etc., all of which can register one according to the nature of their own stores and promote brands through various platforms.

2. Publicity copy. Writing articles can't just be about what's delicious in my store, it's really delicious, and it's more practical to let customers taste it in person, so according to real-time hot spots, such as Valentine's Day and Father's Day, we will introduce some discounts, publicize this information through the above channels, and drain online personnel to stores for consumption.

3. Activity plan. Sometimes you think, huh? I have posted preferential information on many platforms. Why are few people coming to the store to spend money? At this time, in addition to thinking about the channels of publicity, we should also think about whether our preferential strength is in line with the public. For example, I have seen a restaurant launch the activity of "eating chicken for one yuan" before, which not only combined the hot spots of eating chicken games, but also attracted the public, resulting in long queues outside the store in those days. Many people will think that this is not a loss? This requires merchants to combine their own capital and make corresponding discounts to attract customers. Don't often use this discount of 21% off and 11% off, because everyone is tired of watching it, and change the discount method to attract people's attention.

For example, in the past, when you pay the bill after a while, you can get free of charge just by pressing the middle 11 seconds. 1 yuan can experience it for free with his student ID card, and the two of them will send fish when they spend with each other, and give away 111 drink experience coupons when they open for the first time. Everyone has only one purpose, such as exposing their own brands and guiding people to shop for consumption.

* The operation is not easy, and it needs constant innovation.

-Nineteen