For reference only: 1. The promotion combination is the first factor to be considered, and the promotion goal is the first factor. You should choose different promotion tool combinations according to the promotion goal, so as not to waste the cost and achieve the goal well. 2. The promotion combination is the second factor to be considered, which is the market characteristics. Different regional markets directly affect the use results of promotion tools. Only by choosing and using promotional tools according to local conditions can we give full play to the role of promotional combination. 3. The third factor to be considered is the product quality. Because of the different nature of products, consumers and users have different buying behaviors and habits, so the promotion combination adopted by enterprises will also be different. 4. The fourth factor to consider is the product cycle. In different stages of the product life cycle, the promotion work has different benefits, such as advertising+promotion in the early stage and advertising+publicity in the middle. 5. The fifth factor to consider is the quality of personnel, which determines whether you have more "push" strategies or "pull" strategies, more "word-of-mouth" personal language transmission channels or more media language channels. 6. The promotion combination is the sixth factor to be considered, and the financial support. Enterprises can decide the promotion combination mode and use mode (for example, using multiple combinations) according to their own economic strength and the degree of interference during the publicity period. 7. The seventh factor to be considered is the promotion target, whether it is a potential or existing buyer, whether it is an individual, a team or a family, and which part of the seller is the mainstay. 8. The promotion combination is the eighth factor to be considered, which are information design, promotion speech and what to express and what to appeal to, and what to start with.