The so-called customer satisfaction refers to the degree to which customers' needs and expectations for a certain matter are met. In order to survive, develop and continuously improve quality, the company should actively collect information about customer satisfaction, understand customer needs and analyze customer feelings, and take customer satisfaction as the starting point and destination of the company. In order to achieve this goal, we might as well "think from another angle", that is, to serve customers and gain benefits from an acceptable angle.

There is a story about a rich man who fell into the river. A young man asked him to bring his hand to save him, but the rich man was indifferent. The rich man's wife anxiously said to the young man on the shore, Our family has never given anything to others, so you have to give him your hand. Hearing this, the young man immediately changed his mind and said, I'll save you. Take my hand. So the rich man reached out and was saved.

From eating to catching, the effect is completely different. It is inevitable to think from the perspective of self; Grasping is thinking from the other side's point of view, which is exactly what you want. "Thinking from another angle" is thought-provoking.

In the process of communicating with customers, we must clearly realize that customers pay for satisfaction, and customers pursue complete satisfaction, that is, they should be satisfied with the goods and services they choose to buy, and at the same time they should be satisfied with their behavior of choosing to buy goods or services. Therefore, we should conscientiously grasp the three indispensable key links of understanding customer needs, paying attention to customer feelings and paying attention to customer satisfaction to do a good job in service.

Understanding customer needs is to turn the information that enterprises want to spread into the information that customers want to accept according to the grasp of customer needs and expectations. Paying attention to customers' feelings is to provide customers with all-round and all-round quality services, and pay attention to the three links of pre-sale, sale and after-sales service to help customers successfully complete this "three-step". Paying attention to customer satisfaction refers to changing product orientation and market orientation into customer orientation in marketing activities, service measures and management methods with the goal of being close to customers' ideas and needs.

When serving customers, we often "think from another angle" and provide specific and thoughtful measures based on customer needs, including meeting customers' actual needs, exploring and guiding customers' potential needs, so that customers can have a sense of identity with our company, our products or services, gain a sense of value and get full satisfaction, and then become loyal "repeat customers" of the company, laying a good customer market foundation for the sustained, long-term and stable growth of enterprise benefits.