Basic steps:
1. Site selection
1) It is said that the success of a store depends on the choice of lots, which is true. Since it is a convenience store (small supermarket), you should make a fuss about how to provide convenience. First of all, your location should be convenient. How can you choose the most convenient location?
2) Don't choose the area with dense convenience stores and supermarkets
3) It is not recommended to make a facade: the steps of the facade are too high (customers don't want to climb more), the door is too narrow (it feels like a small grocery store, which is unattractive), there is a large obstruction at the door (it is not easy to be found), and it takes several rounds to reach the position (it is not convenient enough, and suppliers will be too troublesome to load goods frequently). Sewage ditch (customers will be disgusted by the smell, and they can't stand it)
4) Don't think that it is unnecessary to choose a good location
2. Sign a facade lease contract
The location is good, and then talk to the landlord about signing a contract for rent. There is no uniform standard in the market, so how to determine the contract for rent is basically how to talk between you and the landlord. I will briefly summarize it here. Generally, the lease period is 3-. If the rent is paid by one mortgage, one mortgage, three mortgage, one mortgage for half a year or one mortgage for three years, the contract must indicate that the transfer is allowed.
3. Layout of decoration equipment
1) First of all, in the layout of this piece, you should first locate the main business categories. Generally, the types of goods in supermarkets and convenience stores include tobacco and alcohol, drinks, non-staple food (biscuits, snacks, cooked food, prepared food, tonics, etc.) and fresh (vegetables, fruits, aquatic seafood, fresh meat products, bean products, flour products, cooked braised dishes, etc.).
2) Layout: Generally, the checkout counter of convenience stores in small supermarkets is located on the left side of the entrance. If it is located on the right side of the entrance due to structural and dynamic reasons, precious commodities are placed behind and next to the checkout counter, and beverage display cabinets and yogurt display cabinets are placed near the door opposite the checkout counter. Small commodities are easy to be stolen and difficult to be found by customers, so small commodities are generally placed around the checkout counter, with non-staple food as the main area before the entrance, and daily necessities placed behind. Products related to each other should be connected together to facilitate customers' serial shopping. If it is a convenience store such as the facade of a commercial street or near restaurants and entertainment, which mainly focuses on fast-moving consumer goods, it can make at most 3-5 shelves, leaving at least 1.9-1.2 meters for the main passage, at least 1.6 meters for some areas due to the conflict between area and equipment size, and 1.4 -1.6 meters for the shelf size of Nakajima, which should not be too high.
3) decoration: economical decoration, in which 611*611 vitrified tiles are common, the color is generally beige or dark, the wall is ideal in orange or pink, the ceiling is painted in iron gray or blue, and every 4 square meters is equipped with a fluorescent lamp. When decorating, you must keep electrical outlets in all areas, and it is best to install 2 doors, a tempered glass door, more up and down locks, and a shutter door in front.
4) Convenience store equipment: 1 sets of cash registers, 1 sets of bar code scales, 1 sets of dual-purpose machines for bar code machines and price labels, 1-2 sections of beverage display cabinets (provided by beverage suppliers), yogurt display cabinets, ice cream storage cabinets, frozen food storage cabinets, alcohol and tobacco cabinets, cash registers, shelves, air conditioners, etc.
5) I want to talk about shelves here. At present, most of the shelves in chain supermarkets and convenience stores are brown and iron gray. If they are decorated with distinctive features, they will be very classy. The size and length of the shelves are 1.9 meters and 1.2 meters. When designing the layout, they can be allocated according to the actual area. For example, if a wall is 4.52 meters, you can order 3 sections of 1.2 meters +1 section of 1.9 meters, and the width of the shelves against the wall is 1.45-1.1. The height is 2m-2.2m, and the shelves in Nakajima are generally double-sided, with the length of 1.9 and 1.2m, the width of 1.8-1.9m and the height of 1.2-1.4-1.5-1.6-1.8m (the same price). It is recommended to use 1.4-1.6m..
4. Registration for business recruitment
1) Business recruitment, equipment procurement and registration can be carried out at the same time during the renovation. Before the renovation, put a banner at the door, such as "So-and-so supermarket convenience store is about to move in, please look forward to it", which can avoid neighboring colleagues from moving in one after another, and also let suppliers or salesmen of various manufacturers know that you are opening a supermarket
2) Registration for business license
3) You should apply for a health certificate first. Other pre-preparation materials for handling documents can be consulted by relevant departments.
5. Display, pricing, and equipment debugging
1) No matter whether it is a 2-meter-high wall shelf or a 1.4-1.6 double-sided shelf in Nakajima, there are generally 6 floors (when ordering shelves, you must order more laminates, 1 floors for the original 5-storey wall shelf, 2 floors for the original 4-storey double-sided shelf, and 2 floors for the original 4-storey end shelf), and cooked food is generally hung. Then display them together with the same specifications and brands. If there are not many varieties of goods, they can be listed as 3 sides, and if there are many varieties, they can be listed as 1-2 sides. The goods with high profit must be displayed between 1 meters and 1.4 meters of shelves, and the related goods should be connected. For example, instant noodles and ham sausages can be used to connect the non-staple food area and the grain, oil and condiment area, and the connection points between condiments and department stores should be connected with disposable items. When laying out, each area should be circled first, so that goods can be placed.
2) Pricing is also a key link. In addition to the reference prices given by suppliers, we also need to know about the market. What prices are generally sold outside? We sell sensitive goods at the same price or less. Many friends ask me what sensitive goods are, such as Master Kong's barreled braised beef noodles. Others sell 3.5 yuan, so you can't surpass 3.5 yuan. In short, the goods of big brands are sensitive goods, and the goods with opaque market prices are basically department stores. What? Try to take the whole number when pricing, such as 1.5 yuan or whole yuan, and don't order anything like 3.2 yuan, 2.7 yuan and 3.6 yuan. You should know that supermarkets and convenience stores cost a lot of change. If it's inconvenient for you to change change money, you have to be busy changing it everywhere every day, so we should have enough change before opening.
3) Equipment debugging. There's nothing to say about this. The merchant who sold the machine to you will teach you how to operate it. One thing to pay attention to is that you must bundle the goods when you file the goods, otherwise it will be very troublesome to take stock in the future.
4) The last thing that many beginners forget is that they forget to buy shopping bags when they start business. If you are busy with the business in the early stage, you can buy some general shopping bags first. If you want to be formal, you can design your own storefront and print the LOGO on the shopping bags.
6. Promote the opening of business
You can publish leaflets and advertise in some prosperous areas at the same time. Besides, you can also do promotional activities to attract customers.
Extended information:
Supermarkets generally distribute food and daily necessities, which are mainly characterized by:
① Small profits but quick turnover, and basically set up shop assistants to handle middle and low-grade goods;
② The goods are packaged in small packages, and the weight, specifications and price are indicated;
(3) equipped with cars or baskets and goods selected by customers;
④ go out and settle the payment once.
Extended link: Supermarket Management System-Baidu Encyclopedia