First, reduce the investment cost in Shang Chao.
The expenses involved in supermarkets generally include entrance fee, bar code fee, festival fee, courier fee, sponsorship fee, deduction point and so on. These are generally involved in signing contracts for new entrants. Therefore, the signing of the settlement agreement is very important for a dealer. Before signing the agreement, a series of investigation preparations should be made. We will not let the profits generated by the supermarket be insufficient to cover a series of expenses after entering the market, nor will we let the supermarket not sign a contract with us when it hears that our entry conditions are too low. Access conditions should be a real win-win situation in the future. As a distributor with rich product line and high brand awareness, or a distributor with large investment from manufacturers, you can go beyond this channel without paying attention to skills. For the dealers who just started, the brand awareness of single products and agents is not high, or the support of manufacturers is not strong. We say that operators should pay attention to some skills, do a series of preparatory work, find professional managers who are familiar with the market, and operate in stages. We say that the operation is generally divided into three stages. First, supermarkets with relatively low operating costs, certain influence in the local area, and relatively large sales after the products enter, generally refer to Class B supermarkets. If the market response is good and the product popularity and sales volume are improved, Class A supermarkets with higher operating costs and sales volume can be considered in the second stage, and Class C and D supermarkets with lower operating costs and sales volume can be considered in the third stage. If the market reaction is not obvious after the first stage of operation, then first operate C and D supermarkets and intensively cultivate them. After B, C and D supermarkets have a certain foundation in product popularity and sales volume, then focus on operating A supermarket.
Second, increase product sales.
Cost reduction is only one aspect of cost reduction, and I personally think it is a secondary aspect. We must try our best to reduce costs (expenses) as little as possible, which is limited. An important aspect of reducing costs is to increase the sales of products. With the continuous improvement of product sales, the corresponding costs brought by fixed expenses and flowing expenses will be reduced. Increasing the sales of its products in Shang Chao is what we call how to do a good job in product promotion. This is a multifaceted problem. As we know, alcohol sales are generally concentrated in three festivals, namely Dragon Boat Festival, Mid-Autumn Festival and Spring Festival. In the off-season, to do a good job of customer service in all aspects, only a good customer service relationship can play a greater role in the three sales peaks. We ask the business manager to prepare a suitable activity plan through investigation one month before the third festival and submit it to the manufacturer and relevant departments of the company for approval. After the plan is approved, the business manager will negotiate with the relevant activity providers in the first half of the third quarter. Try to arrange exhibitions and promoters, and make adequate supply and orderly distribution of gifts.
The sales of liquor dealers in Shang Chao is a very systematic knowledge. In order to produce good sales, we must pay attention to many aspects and a series of methods and sales skills.
Shang Chao is just one of the sales channels for liquor dealers in the market. We also talk about related sales channels, including catering channels, circulation channels, cigarette hotels and group buying channels.
I wish all liquor dealers rich financial resources, and I wish all the business personnel engaged in liquor sales healthy and happy!