Herbal tea has a long history, 306 AD, the Eastern Jin Dynasty Taoist medicine Ge Hong south to Lingnan, Ge Hong Due to the prevailing miasma plague at that time, he was able to attentively study the Lingnan a variety of warm medicine.
Ge Hong's medical monographs and later generations of Lingnan warm school of medicine summed up the rich experience of the working people in the process of long-term prevention and treatment of diseases, the formation of the Lingnan culture of herbal tea, its formula, terminology passed down from generation to generation. Historical allusions and folklore about herbal tea have been widely circulated in Lingnan and overseas, and have endured for a long time.
Over the centuries, herbal tea stores in Guangdong, Hong Kong and Macau have formed a unique landscape of Lingnan culture. The unique and deep cultural connotation of herbal tea has given it a lasting power of expansion, which is an advantage that no other beverage in the world can match at present.
The earliest history of Guangdong herbal tea is Wanglaoji herbal tea, which was created by Wang Zebang, a native of Heshan, Guangdong, in 1828 (the eighth year of Daoguang in Qing Dynasty). Later, Wanglaoji Herbal Tea traveled across the ocean and became popular among Chinese all over the world for more than 170 years, which can be considered as the pioneer of heat-clearing, detoxifying and beauty-enhancing drinks.
Herbal tea also has a unique cultural heritage. "Po Chi Lam" has long been famous at home and abroad because of Wong Fei Hung; the founder of "Wang Lao Ji", Wang Zebang, is known as the "Medicine Man", and the Empress Dowager Cixi, Hong Xiuquan, the Taiping Army, Lin Zexu and other historical figures and events are closely linked; the famous Chinese herbal tea has been popular among Chinese people all over the world for more than 170 years. The founder of Wanglaoji, Wang Zebang, is known as the "Medicine Man" and is closely associated with historical figures and events such as Empress Dowager Cixi, Hong Xiuquan, the Taiping Army, Lin Zexu, and so on.
The art of preparing herbal tea has been passed down through families for hundreds of years. "During the Cultural Revolution, the culture of herbal tea was severely damaged, not only the herbal tea stores were closed down, but also few artifacts such as herbal tea making equipment, sites, relics, historical materials, photos and other artifacts were left, but it still endures in Hong Kong and Macao.
Wang Lao Ji, Shang Qing Drink, Jian Sheng Tang, Deng Lao, Bai Yun Shan, Huang Zhen Long, Xu Qi Xiu, Chun He Tang, Golden Gourd, Xing Qun, Run Xin Tang, Shaxi, Li's, Qing Xin Tang, Xing Lin Chun, Bao Qing Tang, Fuking Tang, Huang Fuxing, and other 18 brands of herbal tea with 54 formulas and their composition of the culture of the herbal tea have been widely recognized by the public.
Second, the brand history of WanglaojiWang Zebang resigned in 1883, after the third generation of the Wang family split, in which Wang Hengyu moved to settle in Hong Kong and reproduce their offspring, while remaining in Guangdong Wang Henghui, Wang Ruiheng brothers operated Wanglaoji far Hengji.
In 1911, Guangzhou Wanglaoji Yuanhengji was approved for registration in the Republic of China *** with the gourd sign as the mark. 1935 Guangzhou Wanglaoji Yuanhengji Wang Yuanzhen, the fourth generation great-grandson of Wang Zebang, registered the trademark in Guangdong Province with the Wanglaoji marquee gourd design.
In 1936, Wang Yuanzhen re-registered the trademark "Wanglaoji Gongsun father and son figure", and then to the 1956 socialist transformation of public-private partnership Wanglaoji trademark registration certificate and special pharmaceutical business license registrants are Wang Yuanzhen. After decades of development, Wanglaoji water bowl herbal tea point stalls and all over Guangdong urban and rural areas, where the sale of fried doughnut salted peanuts, there are Wanglaoji herbal tea, herbal tea powder for sale, "Wanglaoji" has gradually become synonymous with Guangdong herbal tea.
In 1956, public-private partnership, Wanglaoji and the well-known Jiabao stack, Changjiongtang and other eight enterprises to form the "Wanglaoji Joint Pharmaceutical Factory", to continue to produce authentic Wanglaoji herbal tea and other products. 1965 September, the factory was renamed as "Guangzhou Chinese Medicine Nine Factory". In September 1965, the name of the factory was changed to "Guangzhou Chinese Medicine Nine Factory".
In November 1982, "Guangzhou Chinese Medicine Nine Factory" was renamed "Yangcheng Pharmaceutical Factory". And on November 26, 1992, the enterprise shareholding system reorganization was completed, "Guangzhou Yangcheng Pharmaceutical Company Limited" was announced.
In 1992, Yangcheng Pharmaceutical (the predecessor of Wanglaoji Pharmaceutical Company of Guangzhou Pharmaceutical Group) pioneered the production of boxed Wanglaoji and canned Wanglaoji Herbal Tea, the earliest herbal tea plant beverage in China, which was widely sought after in the South China market, utilizing the Herbal Tea formula that had been inherited for more than a century. authorized Hongdao Group to produce and operate red canned and red bottled Wanglaoji for a certain period of time, while Guangzhou Pharmaceutical Group operated boxed Wanglaoji, which had become the first brand of Tetra Pak beverages.
In 1996, GPHL was formally established, and the trademark of Wanglaoji and other intangible assets were transferred to GPHL in accordance with the relevant regulations. 2000, GPHL authorized and licensed Hongdao Group to use the trademark of "Wanglaoji" with registration number 626155 on the red cans of herbal tea beverages for the period from May 2000 to May 2010***. The term was from May 2000 to May 2010***10 years.
In 2004, the name was changed to "Guangzhou Wanglaoji Pharmaceuticals" and in February 2005, Guangzhou Pharmaceuticals and Hong Kong Tongxing Pharmaceuticals*** established the joint venture "Guangzhou Wanglaoji Pharmaceuticals Company Limited", and Guangzhou Wanglaoji became a joint venture company. 2012, the "big health industry" centered on Wanglaoji, was established.
On May 9, GPHL recovered the right to produce and operate Wanglaoji in red cans and bottles according to the law, and announced the "Wanglaoji Herbal Tea 136 Development Strategy", outlining the blueprint for the development of Wanglaoji in red cans.
In June, the red cans were shockingly unveiled; at the end of June, strategic cooperation agreements were signed between Wanglaoji Health and a number of top food manufacturers across the country, such as Unity and Yinlu; and in August, a strategic cooperation agreement was signed between Wanglaoji and a number of top food manufacturers. At the end of June, Wanglaoji Big Health signed a strategic cooperation agreement with many top food manufacturers in China, such as Unity, Yinlu, etc. In August, the first production base of Wanglaoji Herbal Tea was set up in Taizhou National China Medicine City; in September, the world's largest and most standardized Herbal Tea prototype production base and the headquarters of Wanglaoji Big Health were set up in the Nansha National New Area; in December, three new products of Wanglaoji Solid Herbal Tea, Low Sugar Herbal Tea, No Sugar Herbal Tea, as well as the first direct-drinking machine for the Herbal Tea industry were launched in China.
On October 14, 2013, Wanglaoji touched the big screen for the first time, and the microfilm "Love in the World" was broadcast on Youku, and the premiere of Wanglaoji microfilm got more than 90,000 clicks, and the amount of playback of the PC side has reached more than 600,000 times.
At the beginning of June, 2014, the new "Guangdao version" of the red can of Wanglaoji herbal tea was launched. The new "GuangDong version" of the red can of WanglaoJi herbal tea was launched in early June 2014.
Over the past 184 years, the product form of Wanglaoji Herbal Tea has experienced carrier changes such as water bowl herbal tea - herbal tea bag - herbal tea powder - herbal tea drink, but its secret formula and connotation has been truly inherited by Wanglaoji people.
Who designed the logo of Wanglaoji and what historical changes it has had
Wanglaoji, the oldest brand, was founded in 1828, and "Wanglaoji" was handwritten by Lin Zexu.
The story of Wanglaoji can be traced back to 1828. In that year, Wang Zebang, a native of Heshan, Jiangmen, Guangdong, opened a herbal tea store in Guangzhou, specializing in water bowl herbal tea.
Wang Zebang's nickname was Aji, which gave the store its name. Rumor has it that when Lin Zexu went to Guangdong to check on cigarettes, after experiencing the wonders of Ajis herbal tea, he sent a large copper pot engraved with three gold characters "Wang Lao Ji" to Wang Zebang, and from then on, Wang Zebang used "Wang Lao Ji" as his name.
With the change of history, Wanglaoji herbal tea has been divided into several branches, in Guangzhou, Hong Kong, Jiangsu, Zhejiang and other places to develop.
On December 24, 1912, the third generation of Wang descendants, the three sons of the Wang Guifa line, under the auspices of the mother of the family, entered into a contract for the division of the property, agreeing that each family "shall not encroach on each other's boundaries".
- Heng Yu a, went to Hong Kong and overseas, after a few turns developed into a "red can Wanglaoji"; Heng Hui a, stayed in the southern Guangdong province store, after a few ups and downs, inherited so far "green box Wanglaoji" (Canton Pharmaceutical Wanglaoji) "(predecessor of Wanglaoji); the other branches, through the division of production, war, transfer, buyback and other times of sinking, there is no trace.
In 1938, the Japanese army invaded Guangzhou, Wanglaoji inn burned to the ground, forced to stop production.
After the victory of the war, the fourth generation of Wanglaoji heirs deliberated to rebuild Wanglaoji herbal tea. Among them, the eldest sister Wang Baodian and her husband Hu Duowen shared 70% of the dividend, Wang Baozhang, Wang Baoyao and other five brothers *** with 30% of the dividend, the ancestral store was rebuilt on Jingyuan Road in Guangzhou, and later, the ancestral store was relocated to No. 71, Zhuhai Middle Road, and expanded to two outlets: Jiefang Road, Wanji Wanglaoji, and Hongde Road, Yongji Wanglaoji.
Wanglaoji herbal tea has gone through about four stages, the beginning of the original self-boiled herbal tea, that is, the herbal tea store; the second stage, tea bags, somewhat like a Chinese medicine formula; the third stage, herbal tea granules, with boiling water; the fourth stage, is now the form of beverage.
Fourth, want to know the history of the origin of herbal teaHerbal tea has a long history, 306 AD, the Eastern Jin Dynasty Taoist medicine Ge Hong south to Lingnan, Ge Hong As a result of the prevailing miasma, he was able to concentrate on the study of a variety of Lingnan medicine of warm diseases. Ge Hong's medical monographs as well as later generations of Lingnan warmists summarized the rich experience of the working people in the process of combating diseases over a long period of time and formed the Lingnan herbal tea with deep cultural heritage, whose formulas and terminology have been passed down from generation to generation. Historical allusions and folklore about herbal tea have been widely circulated in Lingnan and overseas, and have never failed to endure. Over the centuries, herbal tea stores in Guangdong, Hong Kong and Macau have formed a unique landscape of Lingnan culture. The unique and deep cultural connotation of herbal tea gives it an enduring power of expansion, which is an advantage that no beverage in the world can match at present.
The earliest history of Guangdong herbal tea is Wanglaoji herbal tea, which was created by Wang Zebang, a native of Heshan, Guangdong, in 1828 (the eighth year of Daoguang in Qing Dynasty). Later, Wanglaoji Herbal Tea traveled across the ocean and became popular among Chinese all over the world for more than 170 years, which can be considered as the pioneer of heat-clearing, detoxifying and beauty-enhancing drinks.
Herbal tea also has a unique cultural heritage. "Po Chi Lam" has long been famous at home and abroad because of Wong Fei Hung; the founder of "Wang Lao Ji", Wang Zebang, is known as the "Medicine Man", and the Empress Dowager Cixi, Hong Xiuquan, the Taiping Army, Lin Zexu and other historical figures and events are closely linked; the famous Chinese herbal tea has been popular among Chinese people all over the world for more than 170 years. The founder of "Wang Lao Ji", Wang Zebang, was called "Medicine Man", and was closely connected with historical figures and events such as Empress Dowager Cixi, Hong Xiuquan, the Taiping Army, Lin Zexu, and so on.
The art of preparing herbal tea has been passed down through families for hundreds of years. "During the Cultural Revolution, the culture of herbal tea was severely damaged, not only the herbal tea stores closed down, but also few artifacts such as herbal tea making equipment, sites, relics, historical materials, photos and other artifacts were left, but it still endures in Hong Kong and Macao. Wang Lao Ji, Shang Qing Drink, Jian Sheng Tang, Deng Lao, Bai Yun Shan, Huang Zhen Long, Xu Qi Xiu, Chun He Tang, Golden Gourd, Xing Qun, Run Xin Tang, Shaxi, Li's, Qing Xin Tang, Xing Lin Chun, Bao Qing Tang, Fuking Tang, Huang Fuxing, and other 18 brands of herbal tea with 54 formulas and its composition of the culture of the herbal tea has been widely recognized by the public.
V. Wanglaoji Herbal TeaHerbal tea is a kind of herbal medicine boiled in Guangdong and Guangxi, which has the effect of clearing heat and removing dampness and other effects of "medicinal tea".
Among the many old herbal teas, Wanglaoji is the most famous. Wanglaoji herbal tea was invented during the Daoguang period of the Qing Dynasty, and has been around for 175 years, recognized as the originator of herbal tea and known as the "King of Medicinal Tea".
In modern times, Wanglaoji herbal tea has spread all over the world with the footprints of Chinese. In the early 1950s, due to political reasons, Wanglaoji Herbal Tea Shop was divided into two branches: one completed the transformation of public ownership and developed into today's Wanglaoji Pharmaceutical Company Limited, which produces Wanglaoji Herbal Tea Granules (State Pharmaceutical License); the other was brought to Hong Kong by the descendants of the Wang family.
In mainland China, the Wanglaoji brand is owned by Wanglaoji Pharmaceutical Company Limited; in countries and regions outside mainland China, the Wanglaoji brand is registered to descendants of the Wang family. Gadobao is a Hong Kong company located in Dongguan, licensed by Wanglaoji Pharmaceuticals, Hong Kong Wang's descendants to provide the formula, the company's exclusive production in mainland China, the operation of Wanglaoji brand canned herbal tea (food) (commonly referred to as "red cans of Wanglaoji").
Mention "Wang Lao Ji" herbal tea, whether it is not Guangzhou people, will know. Because it is so famous, no one at home and abroad do not hear.
"Wang Lao Ji" is who created? Why is it so famous? Legend has it that this bowl of "Guangdong Herbal Tea King" was created by the civilian herbalist Wang Zepang, whose fame is also related to the anti-smoking minister Lin Zexu in the Qing Dynasty. Wang Zegang's lifelong love of medicine, from the Baiyun Mountain (23.
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00%) picking medicines back to their own herbal store to sell medicines to diagnose the disease, the general patient to take his three or five medicines can be removed from the disease body health. He is a good doctor, he does not distinguish between the rich and the poor, he does not put on airs, and he only wants to be a doctor for people.
So, everyone treats him as one of their own, and customarily calls him by his maiden name - Aji. As he got older, he naturally became "Wang Lao Ji".
A summer day, Lin Zexu in Guangdong anti-smoking, running around all day, unfortunately, heatstroke heat, sore throat and cough. The entourage invited a famous doctor to prescribe, medication is not effective, the disease is getting worse, the top and bottom of the very anxious.
Some people even found Wanglaoji, medicine to really get rid of the disease. So, Lin Zexu went to the door to thank, and asked about the name and the medicine used.
Wang Laogi answered truthfully: "People call me Wang Laogi, for you to cure the disease is a few flavor of worthless herbs." Lin Zexu could not help but sigh: "Medicine is not divided into expensive and cheap, worthless herbs, poor people can benefit.
If the medicine can be boiled into tea, so that people drink with the arrival of the disease, disease treatment, disease prevention, it is more for the public to benefit immeasurably. " Wang Laogi heard, if you have realized.
In a few days, he really opened the stalls, pot medicine to sell tea. Lin Zexu learned, that is, ordered to send a large copper gourd pot, above also engraved with "Wang Lao Ji" three big gold characters.
Since then, Wanglaoji not only sells herbal tea, but also the herbs into medicinal packets, which are convenient for customers to carry out of the house. Wanglaoji herbal tea has been passed down from one to ten, from ten to a hundred, everywhere word of mouth, everyone benefits, until today, it has never failed.
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How many years of history of Wanglaoji
Wanglaoji herbal tea was founded in the Qing Daoguang years (1828), is recognized as the originator of herbal tea.
Formulated with herbal plant materials, it is known as the "King of Herbal Tea". The form of the product has gone through a water bowl of herbal tea - herbal tea bags - herbal tea powder - herbal tea drinks and other carrier changes.
In addition to the red can of Wanglaoji, green box of Wanglaoji, in October 2012, the successful launch of 500 ml and 1.5 liter bottles of Wanglaoji herbal tea, on December 27, 2012, Wanglaoji herbal tea family to add the "auspicious three treasures": solid herbal tea, low-sugar herbal tea and unsweetened herbal tea, creating a new form of herbal tea products. December 3, 2014, Wanglaoji v. Gadobao false propaganda dispute in the Beijing Third Intermediate People's Court public sentencing.
The court ruled that Gadobao should stop using advertisements containing terms such as "Gadobao herbal tea has been awarded the 'No. 1 can of beverage in China' for seven consecutive years", publish a statement in the designated media for seven consecutive days to eliminate the impact, and compensate Wanglaoji with a compensation of 3 million yuan. Listed company Baiyunshan announced on the 19th, Guangzhou Pharmaceutical Group, Guangzhou Wanglaoji Health Industry Company Limited has received the judgment of the Guangdong Provincial Higher People's Court.
The Guangdong Provincial Higher People's Court of Wanglaoji Gadobao "matching program" to make a final judgment, rejected the Gadobao appeal, and maintain the original judgment.
The Guangdong Provincial People's Court rejected the appeal of Gadobao. 7, please ask who knows the cultural history of Guangdong herbal tea
Herbal tea has a long history, the earliest is by the Heshan people Wang Zebang in 1828, the founding of the Wanglaoji herbal tea, with the tens of millions of "Lao Guang" across the ocean, the herbal tea has also finally begun its journey to the five continents. 1898-1903, Liang Qichao went to the United States during a study tour, he wrote "The New World", which is a book about the history of herbal tea. During his visit to the United States from 1898 to 1903, Liang Qichao wrote a book entitled "Travels in the New World", which reads: "Westerners are fond of using Chinese medicine, so the industry is rich enough. There is the so-called Wanglaoji herbal tea, two copper coins in Guangdong, sold to Westerners or five or ten dollars ranging from the cloud is a witness to history.
In 306 A.D., Ge Hong, a Taoist medicine practitioner of the Eastern Jin Dynasty, came to the south of Lingnan, where he was able to study the medicine of various warm diseases due to the prevalence of malaria at that time. Ge Hong's medical monographs as well as later generations of Lingnan warm school of medicine summed up the rich experience of the working people in the process of combating diseases for a long time, and formed the Lingnan culture of herbal tea, whose formula and terminology have been passed down from generation to generation. Historical allusions and folklore about herbal tea have been widely circulated in Lingnan and overseas, and have never failed to endure. Over the centuries, herbal tea stores in Guangdong, Hong Kong and Macau have formed a unique landscape of Lingnan culture.
Guangdong herbal tea
Herbal tea is based on the local climate, soil and water characteristics, in the process of long-term prevention of disease and health care in the process of traditional Chinese medicine theory of health as a guide, based on Chinese herbs, the development of a class of summarized with the effect of clearing away heat and detoxification, thirst and other beverages general term. Analyzing the reason of "high heat" of herbal tea, experts pointed out that, first of all, the characteristics of non-toxic and effective herbal tea are very consistent with the consumption characteristics of modern people. Drinking Herbal Tea is a kind of protection treasure summarized from the long-term struggle with nature by the people of Guangdong and Guangxi. According to the relevant medical experts, herbal tea cool and not cold, clearing heat without hurting the spleen and stomach, no liver and kidney toxicity, suitable for all seasons, no disease can be prevented when sick, when there is a disease can be cured, "autumn and winter to prevent autumn dryness, spring and summer to the summer dampness".