Zhu Bichen, Wu Simin, Fu Min, Designer
Shanghai, the capital of the devil, is a place where the national tide rises up in the clouds. The "May 5 Shopping Festival" is the time to celebrate the rise of the national trend.
With the second "May 5 Shopping Festival", Shanghai, as the most fashionable and young people's pursuit of the place, once again witnessed the debut of many trendy brand new products, the national tide of beauty makeup and fancy dress, as well as the "old" to the "new national trend". "The new trend is the new national trend.
In a question and answer platform, "How do you see the phenomenon of national brands becoming more and more popular among young people?
The new power of national tide is coming, young people as long as op (one pick only choose you).
Tide brand new debut, much attention. mid-May, along with the second Shanghai tide life festival and get things national tide day start, there will be more than 50 national tide brand focus on the line of new products; back to the force will be linked to the ahwatian and other brands, the debut of co-branded models of new products; yuyuan shares will be launched in the tide of new products global debut.
"Old" is also very good at playing, in the new national tide show great potential. April 20, the Shanghai Municipal Commission of Commerce in a press conference preview, will carry out "old carnival" theme activities, organized by the Chinese old exposition and other activities.
There are more scenarios focusing on the charm of the old, such as Huaihai Group and Yimin Group, combined with nearly 20 old and special tide brands, set up a new tide of old flash store; Lifeng Shanghai old online store to open the shopping carnival season; the box will join hands with more than a dozen of Shanghai's old, research and development of the sea tide of new products, Huangjiu cake, yellow wine crayfish ... ... ...The traditional and fresh "Shanghai flavor" is worth looking forward to.
On the highly competitive beauty and cosmetics track, Shanghai brands are happy to be recognized as the "light of national products". As the leader of the new national product, Shanghai Jahwa's Yuzhe, Qichu, Gaofu, Lukshen, Meijiajing, Herborist and other brands will launch a series of new products.
Pinduoduo released a "new e-commerce - new women's consumption report" shows that in the brand choice, female consumers are no longer simply focus on foreign brands, especially after 90, 00 girls, shopping for the national tide, buy national goods is becoming a new consumer trend.
Post-90s, post-95s, Generation Z and other young groups and emerging consumer groups, often also known as the consumer new man. "In order to promote the new generation of consumers, the Youth League Municipal Committee and the Shanghai Youth Tourism Bureau, in the name of "Youth Life", have joined hands with the old, top 500, and new national tide brands in the Yangtze River Delta region to organize the release of the first new product exhibition and display, select the youthful power ranking list, and recruit youthful experience officers.
Driven by the national tide, the traditional consumer scene ushered in the transformation. During the "Xiaohongshu X Yuyuan" National Tide Week, the Midsummer Thousand Lanterns Garden Tour and the National Style Hanbok Ceremony are waiting for you, and Xiaohongshu also invites hundreds of bloggers to show up at the Jiuquqiao Bridge in fancy dress to hold an ancient style fashion party.
The first May 5 shopping festival, the online economy for the entity retail to bring vitality, a bring goods conference, witness Shanghai, the "first city of live" rising. This year, in the place where young people gather, "planting" "pulling grass" does not stop.
During the Little Red Book new live week, in the opening ceremony of the global premiere season, Little Red Book will organize nearly 10 influential bloggers to the offline live show, see the collection of the latest and most trendy products in Shanghai; Jitterbugs will invite people to visit the first store of the tide of the sea and play, and in the short video + live broadcasts, highlighting the elements of the national tide of the characteristic brands; Baidu to live broadcasts + visit the exhibition in the form of exploring the story of the old.
As a symbol of a better life in the consumer arena, the national tide is capturing the hearts of more and more young people.
Proofread by Ding Xiao