Summary is a written material to review, analyze and evaluate after a certain period, a certain project or a certain work is completed, so as to learn lessons and some regular knowledge from it. It can help us straighten out the knowledge structure, highlight the key points and break through the difficulties, so we should prepare a summary well. How to focus on the summary? The following is a summary template of seasoning sales that I have compiled for you. Welcome to reading. I hope you will like it.
Seasoning sales summary template 1 This year's time feels really fast. Unconsciously, the sales work in the first half of the year has passed. As an insurance salesman, I have successfully completed the sales task in the past six months, but also gained some growth, gained more understanding of the insurance industry and gained more sales experience. The insurance business in the first half of this year is summarized as follows:
First, learn and improve.
In the process of insurance sales, I understand that if you want to do a good job, you must understand our products, make clear our target group and some sales skills. I haven't been engaged in insurance business for a long time, that is, more than half a year now. It can be said that when I first started working in the first half of the year, there were still many things I didn't understand. Although I have been trained once, I still have a lot to learn. I have to learn the insurance for sales, otherwise I can't.
In the first half of the year, the company also opened some new insurance businesses. For me, these are all basic studies, otherwise I can't communicate with customers. After learning about insurance, I also learned more about some sales skills. I understand that I am not so familiar with this industry and this insurance business, so I must learn more and make up for it with some sales skills, otherwise I can't do insurance business well.
Second, the work harvest
While improving personal ability, I also work hard, actively complete sales tasks and do insurance sales. Sometimes they are mistaken for liars and think that we are cheating. In fact, these are also caused by many people's ignorance of insurance, but people who really understand insurance are happy to recommend us. They can also find the right one from all kinds of insurance and buy it. The work is hard, but every time I sell an insurance policy. I think it is worthwhile to give customers a sense of security, no matter how hard and tired I am, I did the right thing and completed the sales task. I feel very happy. At the same time, in the process of sales, I also met different people from all walks of life, broadened my knowledge, made me find more topics in the communication with customers, made friends with customers, and better promoted my sales work.
Third, there is insufficient work.
After the first half of the year's work, I have made great progress, but at the same time there are some shortcomings that need to be improved in the second half of the year. Sometimes when the performance is not good, you will be impatient, or you will be anxious if you can't talk to your customers. These are also things that need to be changed slowly. I can't be impatient. As a salesman, I also need to be patient and do my business well. I also look forward to doing better in the second half of the year.
Spice Sales Summary Template 2 Over the past year, with the kind care of company leaders and the enthusiastic help of other supervisors, I have changed from an insurance layman to a person who can provide insurance consulting services to customers well. I have never done anything illegal in my own business post, and worked hard with the partners of the whole company to successfully complete the tasks assigned by the leaders and superiors. The following is a summary of my work in the past year.
First, strive to improve political literacy and ideological and moral level.
Actively participate in all kinds of political study, theme education, vocational education activities, organizational activities and recreational activities organized by superior companies, branches and departments, without being absent without reason; Can adhere to the correct political direction, take the initiative to improve their political literacy and ideological and moral level from all aspects, and make continuous progress ideologically and politically.
Second, strive to improve professional quality and service level.
Actively participate in all kinds of business study, training and examinations organized by superior companies, branches and departments, study diligently, be good at creation, constantly strengthen the training of their own business quality, constantly improve their business operation skills and basic skills of serving customers, master their due professional business skills and service skills, handle all kinds of business skillfully, understand all kinds of business products operated by the company and carry out targeted publicity and promotion.
Third, strictly enforce the rules and regulations
Over the past year, we have strictly implemented the rules and regulations, internal control system and service regulations of superior companies and branches, insisted on using civilized language, and never acted beyond our authority or abused power for personal gain. There are no customer complaints and other irregularities. Do well in your spare time and don't participate in bad behavior.
Four, complete the tasks assigned by the branch and department.
Over the past year, I have been able to work diligently, conscientiously, leave early and return late, stick to my post, contribute silently, and actively complete various tasks assigned by the branch and this department. Can take the initiative to take into account the marketing work and tasks of the department, and actively market e-banking business, various bank cards and other intermediary businesses.
Over the past year or so, with my love for insurance, I have worked hard to fulfill my work and post responsibilities, and made great efforts to do all kinds of work according to the requirements of superior leaders. I have achieved certain results and won the praise of leaders and comrades. Looking back on the past year, I am pleased with my achievements, but I also find that there are still some gaps and deficiencies compared with my best partners. But I have the confidence and determination to find the gap in my future work, bravely overcome the shortcomings and deficiencies, further improve my overall quality, and do a good job that I should do.
Spice sales summary template 3 First of all, after a year of running-in and development, the marketing department has gradually matured its own marketing work and expanded its own market. Pushing the business hotel into the tourism market in an all-round way has improved the visibility of the hotel and strived to create economic benefits for the hotel to the maximum extent.
According to the work at the beginning of the year, earnestly implement each item. In 2008, the marketing department focused on personal business and conference marketing. Due to the limitation of the hotel's geographical location, the occupancy rate of individual businesses is low. The rental rate of single business in the marketing department for the whole year is as follows: we have increased the marketing efforts of business guests, visited important companies to sign business agreements, and formulated different marketing plans according to different seasons. For targeted visits, such as the tourist season, we seriously paid a return visit to better travel agencies. Pave the way for the overall marketing volume of the hotel during the peak season. At ordinary times, when sorting out customer files, we will pay regular classified visits and constantly develop new customers. By the end of the year, * * * signed 454 agreements.
In September of xx, I served as the manager of the hotel marketing department. In xx, 10 Hotel was officially listed in Samsung, which provided the marketing department with a bargaining chip for external publicity, and also improved the overall level of our hotel to a higher level, which was beneficial to the hotel's marketing work.
With the rapid development of the Internet, the publicity of the Internet not only improves the popularity of the hotel, but also improves the overall occupancy rate of the hotel through network companies. By the end of the year, * * * signed network cooperation agreements with 54 online booking companies. We increase the commission ratio of important network companies, and use their publicity to let guests know more about commercial hotels through the network, such as Ctrip, E Long, Hengzhong Zhongwei and other network companies;
At the same time, during this year, we received more than 30 large, medium and small meetings from Zongshen, Jiaolong Hengyun, Kelon Electric, Wei Jun Mengniu Dairy University of Traditional Chinese Medicine, Railway, Universal Travel Agency and other motorcycle companies. For the reception of each meeting, all departments can seriously cooperate with the marketing department and successfully complete the reception of the meeting. The guests affirmed our work. Here, I sincerely thank the leaders and employees of all departments for their support to our marketing department.
I. Internal management:
The hotel has its own website, and the marketing department is responsible for maintaining the website and updating the content of the webpage. It expands its influence through online publicity, timely and accurately releases hotel dynamics and news, and lets people know about the hotel. At the same time, we put forward a new hotel website construction scheme, which laid the foundation for the future development of hotel websites.
Second, the shortcomings:
External marketing needs to be strengthened, and now we have relatively few individual customers; I don't know the meeting information in time, sometimes I'm not careful enough in the reception work, I don't pay much attention to some details, and the problems I consider are not comprehensive enough. Sometimes the communication is not timely and the information is not accurate enough; Affect the overall marketing and reception of the hotel. In the future, we should be cautious, avoid as much as possible, communicate in time, and reduce work mistakes.
Third, the work plan:
The main work of the marketing department is to increase the occupancy rate of individual customers and increase the marketing work of conference and tourism teams. Although the location of the hotel is not ideal, we still have other advantages, because large-scale conferences enjoy a lonely environment, and it is most important for the tourism team to provide them with reasonable prices and quality services. At the same time, guests who book rooms through the Internet cannot be ignored. This year, we should strive for a new increase in the network occupancy rate, change the existing working methods, increase the number of individual business customers, improve customer quality and deepen customers' understanding of our hotel. Therefore, we should strengthen the overall marketing power of the marketing department and improve the marketing level. In order to ensure a certain occupancy rate and efficiency of the hotel, the room price should also go with the market. According to the characteristics of different tourist markets in light, normal and peak seasons, more flexible price countermeasures are formulated. First, market research is carried out on hotels of the same grade in Harbin to accurately grasp the information and dynamics of the tourism market, and the competitive situation is analyzed with the occupancy rate of other hotels, so as to provide accurate reference data for hotels, adjust hotel marketing countermeasures, and put forward the implementation plan of hotel price policy. Adapt to the needs of market competition. At the same time, according to the off-season of the tourism market, we should formulate corresponding marketing plans, put forward our own promotion plans, strengthen contact and communication with old customers, establish new customers and accumulate meeting information. In the off-season of tourism, strengthen catering marketing, do a good job of reception, and ensure the quality of service. Redesign the hotel's website, with a webpage with the characteristics of commercial hotels. At the same time, the marketing department should update and maintain the webpage timely and accurately, so that our guests can know about the business hotel through the network.
Finally, I believe that with the correct leadership of the general manager and the joint efforts of all departments, the work of the marketing department will reach a new level this year.
Since joining the company's marketing department at the end of last year, under the correct leadership of the leaders, I have actively carried out a series of work such as market research, center opening and center promotion. Looking back on the work in the past year, the contribution of the marketing department to the company is meager, but it has finally taken the first step of development. After working in the company for a year, I have completed some work, accumulated some valuable experience, gained some gains, and clearly recognized some shortcomings in my work. The following is my summary of my work in the past year.
I. Market research
The market information of xx industry is mainly collected through the network and media, mainly through the information of xx industry and the word-of-mouth of xx related industries. Channels include: xx institutions, financial institutions, announcements and new regulations of the property industry; Property associations, government agencies and organizations release information; Information provided by real estate industry research institutions; Advertising companies, media, public libraries and real estate market.
Project information includes proposed and under-construction projects, which are classified and summarized according to their functions, and the building profile, developers and users of each project information are further investigated to confirm and improve all the information as the first-hand information for business development. In addition, the project information needs to ensure its accuracy and timeliness. All the information collected by market research that has been involved in business development is classified and summarized according to competitors, investors, developers, owners, local industry authorities and property industry policies, and integrated and filed.
The marketing department should establish its own database, and all the information collected by market research should be entered in time through reasonable classification and system integration to facilitate future work. At present, the amount of information in all aspects of xx market is relatively small and incomplete, which will be further improved in the future work. Disadvantages and improvement measures: some information is wrong and outdated, which affects the promotion process. In the future market research, we should strengthen the accuracy and timeliness of information. Market research is not strong enough and needs to be strengthened. Only by expanding more research channels and investing more energy in research work can we get more and more comprehensive market information. Information can't be integrated systematically, and it's not easy to consult, so it is necessary to establish a perfect marketing information base.
Second, the opening of the center.
A lot of opening activities have been done this year, which cost a lot and the effect is not particularly good. I think it is better to put the expenses of opening activities on publicity or promotion. Disadvantages and improvement measures: try to cancel the class opening activities or conduct them in the form of expert lectures. Affectionate media, try to bring patients here as soon as possible.
Third, the promotion of the center.
1, Soft Text: Compared with other publicity methods, the form of soft text is to spread the content to be publicized in a readable way. It is relatively easy to achieve good results. However, because the carrier of offline soft text only exists in newspapers and magazines, the price and publicity times are limited. Therefore, in the choice of future publicity, we should minimize the choice of this kind of publicity in big cities or fast-paced cities, and small cities or areas with low publishing costs can adopt this kind of publicity.
2. Rolling subtitles: xx advertisement is a publicity method adopted by many small and medium-sized cities this year. Xx has a low publicity price and a wide publicity area, and because it is broadcast through local cable TV stations, it has certain compulsory viewing in the local area and achieved certain results. However, due to more and more strict management and restrictions in the future, this propaganda method may be gradually cancelled with strict control in the future.
20xx is a year of growth, a year of struggle, a year of study and a year of gratitude for me. Thanks to the company that accepted my job, thanks to Dundun's leadership, thanks to my United and enterprising colleagues for their help and encouragement, thanks to my friends who encouraged me to cheer me up when I was depressed, and thanks to those who smiled at me and accepted me, because their help, recognition, trust and encouragement can make me more interested in my work and love my work more.
Sales is a very competitive industry, and it is also the industry that can exercise people the most. In the first month before I started working, I really didn't have confidence and my grades didn't improve. I don't know what else I can do except visit and publicize every day. Two months later, I can't say I'm a new employee, and I'm getting familiar with the market, so I should be familiar with most customers. But when I summarized the sales at the end of the month, I was dumbfounded. It was always difficult to sleep at night at that time. I lay in bed, with the lights off and my eyes open, looking at the faint light oozing out, and I didn't feel sleepy at all. I'm thinking about what to do tomorrow, who to see, what to say to them, and what kind of results I hope to get. I think about these problems every night, and I do it every day. But I have no idea. I don't know if my grades can rise like this. What should I do if I can't meet the company's requirements after a three-month probation period? Facing the current market, I have no confidence. But I still hope that with my efforts, I can achieve better results and let me continue this job.
In this way, life is changing as always, and the only thing that can't be changed is your attitude towards work. Anyway, there is no room for laziness or relaxation every working day, because competition is everywhere. As long as competitors see a loophole, it will definitely disturb your balance. Of course, without competition, there will be no motivation and no market.
No matter what you meet tomorrow, you should accept it and take an active part.
My plan for 20xx is as follows:
For old and regular customers, we should always keep in touch, give some small gifts or entertain customers when we have time and conditions, and stabilize the relationship with customers.
While having old customers, we should constantly obtain more customer information from various media.
If you want to have a good performance, you must strengthen business study, broaden your horizons, enrich your knowledge, and combine business study with communication skills in a variety of forms.
Make a summary once a week and a big summary once a month to see what mistakes you have made in your work, correct them in time and don't make them again.
Before meeting a customer, you should know more about the customer's status and needs, and then make preparations, so that you may not lose this customer.
There can be no concealment and deception to customers, so there will be no loyal customers. On some issues, you and your customers always agree.
We should constantly strengthen our business study, read more books, consult relevant information online, communicate with our peers and learn better methods and means from them. Treat all customers with the same attitude, but don't be too modest. Make a good impression on customers and establish a better image for the company. Customers have problems and can't ignore them. We must try our best to help them solve these problems.
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