Data is the guarantee of success, before the meeting must do market research, such as the number of urban areas, the number of population, the target customer base, market consumption levels, consumption habits, the target market, the operation mode of the competing products. Only when you do a specific survey to know the feasibility of their own program. And costing. Third, there should be pre-planning
As the saying goes, you can not fight unprepared for the battle, every thing you do should be a step in the planning. Investment promotion is only one of the company's year-round operation program, many companies in the period approaching the meeting actually did not think about how to open the meeting, in what way, what theme to open and so on? Even some enterprises in hearing the success of others to meet the news on the occasional idea of opening the investment meeting. Or some enterprises new super plate hand a new official to take office, in order to show some results, in the absence of full integration with the company will blindly meet, so the risk factor of the meeting is relatively high. Only a good overall planning in advance, specific small adjustments to the meeting will increase the chances of success. Fourth, a clear program and policy to be launched
A successful meeting in addition to good products, the program pulling point is critical. A lot of companies in the meeting of the pro-period only anxious to think of the program, or ask around to imitate the program of other companies. Borrowing sign is a kind of wisdom, but often difficult to imitate to his spirit, if only to understand the surface will form a picture of a tiger not anti-dog, the loss is not worth it. Fifth, refine the highlights of the meeting
Now all walks of life meeting ordinary, resulting in customer fatigue on the meeting, so now invite is the meeting organizers tricky problem. Conference highlights is the main attraction of the invitation, highlights include the location of the meeting, the keynote speaker, the strength of the organizer, the product policy, the meeting form Six, do a good job in the early preparations for the meeting
A successful meeting of 60% depends on the preparations before the meeting. The design of the reward and punishment mechanism of the conference staff, the invitation design must be a clear theme highlights. Conference staff to master the company's product policy to carry out personnel training, so that each employee is working in the enthusiasm, in the goal to move forward. Material list production and inspection, before the invitation to do invitation training, and simulation exercises. Program rehearsal, division of labor, the program is not necessarily very professional but can be determined by the venue location, material preparation, signing training, intentional customer statistics, meeting process design, process rehearsal. Seven, will be in the control of the link
The venue layout to create an atmosphere that highlights the feeling of product culture to coincide with. Personnel reception should pay attention to the details of the old customers and imagery customers to distinguish between, there will be with the staff to talk about the single. The setting of the meeting process should be attractive, the lecturer course and style should be suitable for the habits of the target customers. And the product and the company intangible from the course baked out. Eight, after the meeting to follow up and call for payment
After the meeting to follow up nearly in the whole investment promotion will have a certain rate. After the meeting, the intention of customers to focus on follow-up, single customer shipment arrangements, the meeting time to determine the time to be timely. Especially after the signing of the single customer call, after the meeting to do a timely summary, and targeted to do a call training.
Through the above introduction can be seen, in order to do a pharmaceutical investment meeting not only need a lot of people to do a good job of coordination. Enterprises can learn from this article to say that the introduction of the point of view, for the good operation of the investment meeting to lay a good foundation.