Recently, Red Star Group invited some of its valued partners to participate in the first modern marketing management strategy forum jointly organized by Jiangsu, Zhejiang and Southwest regions. Furniture dealers in Chengdu and Chongqing and the company's senior management discussed the theme of "how to move towards excellence".

During the discussion, Mr. Qi Zhiping, Executive Vice General Manager of Red Star Macalline Nanjing, revealed that Red Star Macalline Qinhuai Store in Nanjing, which will be opened in September this year, will continue the seventh generation of shopping malls with experiential consumption mode to create a comprehensive MALL era of home life. Red Star Qinhuai store located in Kazimen has 500,000 square meters of large shopping space, home furnishings, building materials, design and decoration, model rooms, catering and recreation in one, and in the second basement to build a large parking lot, which can accommodate about 1,500 cars at the same time.

It is reported that the Red Star Macalline Qinhuai store will learn from the advantages of Chongqing, Chengdu stores, to take the high room design, change the traditional sales and display detached from the mode, to facilitate the manufacturers will be introduced into the point of sale of the model room, better to consumers to show the characteristics of the product and function, and accurately convey the concept of life of each home furnishing brand. In addition, it will also introduce the city's large and medium-sized design and decoration companies, so that consumers with the intention of decorating the Red Star Macalline stores can complete the selection, purchase, design and other complete set of processes, to provide one-stop service, to create a global home furnishings consumption of the MALL era.