Educational programs have specific groups, such as high school students, college students and white-collar workers. And the attributes of groups are more accurate, so that groups can be classified. After the group classification is correct, the preferences of such groups, such as social platforms, can be clearly found.
At this time, you can set up KOL on the social platform that users often go to, set up your own people, conduct website drainage, or directly drain. This cycle will be longer, because it involves the establishment of people's settings, but once you insist on setting, it is a sustainable promotion method, which can be compared with Xiaohongshu's planting grass.
2. Search engines promote SEO/SEM.
SEO and SEM are platitudes. SEO is a free keyword ranking promotion. Although both methods need professional people to do it, they also need to invest some manpower and material resources to do it well. Although SEO has introduced several new concepts, it is still an SEO technology.
For the education industry, the competitiveness is relatively large. It is best not to make big talk in the industry when doing seo, but to make accurate long tail words? Coverage is a very good solution.
3, from the media/short video promotion
Self-media and short videos are very popular promotion methods at present, and the education industry is also suitable for this promotion method, because the course content can be constantly updated, thus solving the problem of original content.
Insisting on making short videos, analyzing users' preferences and improving course expression may divide some traffic in the field of short videos.
Training institutions to increase marketing skills;
1, resource exchange
Exchange your own resources for the other party's resources, such as changing advertising space, placing advertisements of partners in your own advertising activities, and placing advertisements of cooperative organizations on your own network platform.
Step 2 support each other
You can organize or sponsor online and offline activities with your partner. Under this premise, you can identify your own users and determine the theme of the activity according to the user portrait.
3. WeChat push each other
WeChat official account mutual promotion, community replacement, etc. For example, I enter the community promotion or add people to the cooperative organization, and the cooperative organization enters the community I operate to add people.
4. Product packaging
Cooperate with partners to make a product package, so as to increase product sales and expand the market. For example, math tutoring institutions and painting institutions offer combined courses with certain discounts. However, this package made up of products should have the same user base, and the products you provide can complement each other.