Mercedes-Benz's three-pointed star logo can be said to be one of the most recognizable logos in the world. The most popular statement is that it shows Daimler's ambition to develop in many fields such as land, sea and air. In addition, at that time, Mercedes-Benz won many awards in various motor sports and achieved excellent results. The winning driver got a laurel wreath, which is also an ornament around some Mercedes-Benz logos.
BMW's predecessor was Lapp Aircraft Engine Manufacturing Company located in Munich, Germany, and later it was renamed Bayer Schemotorenwerke AG, also known as BMW. The blue and white in the logo are taken from the blue and white Bavarian flag. Later, this logo was also used by a magazine to represent the rotating propeller, reminding people of BMW's achievements in aircraft engine technology, which is also the origin of "blue sky and white clouds".
In fact, the establishment of BBA three companies is more or less inseparable from Mercedes-Benz. For BMW, thanks to the talented engineer Marx of Daimler Engine Factory? Phyllis, whose excellent R&D ability led to the reorganization of the company, and later BMW; Born; As for Audi, I also want to thank auguse horch of Mercedes-Benz. It is because he resigned as the manager of Mercedes-Benz vehicle manufacturing workshop that Audi has achieved today.
The first lap of the Audi logo is August Horch &；; Cie), not enough. Later, due to differences with the board of directors, he left Horsey in a rage and founded Audi, which is the second circle; During the period of 1932, the world economic depression caused the luxury car market to shrink sharply, and the German automobile industry suffered huge losses. In order to keep the major manufacturers running and provide loans to a number of automobile companies, Saxony Bank of Germany needs four automobile companies as the foundation-Haoshi, Audi, DKW Miracle (the leader of motorcycle industry at that time) and Rover (producing bicycles, motorcycles and cars), that is to say. The birth of the name "Audi" is also interesting. Because Hoshi lost the lawsuit, he can no longer use his name "Horch", and "listening" is written as "Audi" in Latin. This idea was given to Hoshi by his son when he was doing his homework, but it was unexpectedly accepted by Hoshi and has been used ever since. ...
The designer of Volkswagen VW logo is Franz, an engineer from Porsche. Ksaver？ Remus, but the logo designed at that time was still pure black. The letter "V" at the top is taken from "Volks" to symbolize people, and the letter "W" at the bottom is taken from "wagen" to symbolize cars.
Later, due to the Nazis, Nazi elements such as gears and fans were added to the periphery of the public, symbolizing the crazy development of its heavy industry; Later, after the end of World War II, the Volkswagen logo was completely changed. Not only did the original Nazi symbol be deleted, but the color of the trademark also changed from black to blue and finally to white. After adding a blue background, it is the logo we see now.
Who designed the Porsche logo? So is Franz? Ksaver？ Remus, the brother who designed the Volkswagen logo! According to remus's idea, the background of the new car logo draws lessons from the black and red national flag and shield logo of Wü rttemberg-hohenzollern. The logo is divided into four areas, with antlers in the upper left corner and lower right corner, and black and red flags in the lower left corner and upper right corner. In addition, Stuttgart (the headquarters of Porsche) is rich in all kinds of precious horses, so this prancing horse naturally becomes the core part of the logo, which is consistent with Porsche designers' pursuit of movement and manipulation.
Speaking of Rolls-Royce, everyone knows it, but few people know the story behind the logo. There are two big letters R in the logo of Rolls-Royce, which respectively represent the two founders of Rolls-Royce brand-Charles Stewart Rolls-Royce and Frederic Henry Royce. The overlapping design reflects the friendly relationship between them. In fact, the original logo color was red, but later, because 70-year-old Frederick Henry Royce died of illness, in order to mourn the master, Rolls-Royce's double R logo changed from red to black, and the red logo will appear on some prominent models.
As for the origin of the celebration goddess, it seems that it is not as tall as everyone thinks. At that time, Lord John montague founded Automobile Illustrated magazine, and he was very successful in his family and career. However, the hero is sad about beauty. Montague had an affair with his private secretary, Eleanor Thornton, 22, and they had an illegitimate daughter. The goddess of celebration was designed by Charles Sykes, a sculptor entrusted by Lord montague. The women in the sculpture stand in the wind with their forefinger on their lips, symbolizing a secret that they can't tell. Who would have thought that this design was loved by many car owners, and Rolls-Royce also took the opportunity to redesign the celebration goddess, which later became synonymous with Rolls-Royce luxury and elegance.
Mazda's logo has undergone complex and long changes. Some people say that the English name "Mazda" comes from the pronunciation distortion of the surname of Jujiro Matsuda, the founder of Mazda, while others say that it comes from Ahura Mazda, the supreme god and the god of wisdom in ancient Iran, who was regarded as "the only true creator" by the ancients.
The Mazda logo we are seeing now is actually a brand-new logo launched by Ford after it invested in Mazda in 1997. The outline of the sign is oval, and the middle part is like a seagull flying high, symbolizing Mazda flying to the future; Little wings and ellipse together form the shape of the letter "M", which stands for Mazda's initials "M".
As an evergreen tree of global automobile sales, Toyota's success is obvious to all. The logo of "three-ring encirclement" is deeply rooted in people's hearts, and the story behind it is quite original.
Let's talk about the origin of Toyota. The Japanese still like the number "8" very much, mainly because the Chinese character "8" symbolizes "prosperity", so 8 is sometimes regarded by the Japanese as a symbol of bringing good luck to the company; In Japanese, "Toyota" only needs eight paintings to complete, so it is adopted as the name of the logo. In addition, the red letters symbolize Toyota's younger and more avant-garde development direction.
The Toyota "three ellipses" logo we see now was actually born in 1989. It is impossible to verify who designed it, but the implication is far-reaching: two ellipses, one horizontal and one vertical, symbolize the close relationship between Toyota and customers, and the outermost ellipse symbolizes the earth, which symbolizes Toyota's great ambition to open up markets and go global.
The "Ford" in the Ford logo represents Henry Ford, the founder of Ford Motor Company. This artistic font design comes from Harold Wells (then the chief engineer of Ford Motor Company). 1927, Ford introduced a new generation of Model A cars, and added an oval blue background to the logo. After that, Ford logo experienced various changes such as no background and shield logo. Until 1976, the Ford logo with blue oval background returned, and it has been used ever since.
The name "WEY" was inspired by the transliteration of the surname "Wei" of Wei Jianjun, the founder of Great Wall Motor. WEY's brand logo looks like a number "1" at first glance, but if you look closely, it actually contains a mystery-the inspiration of LOGO comes from WEY's headquarters and Wei Jianjun's hometown of Baoding, Hebei. In front of the Governor's Office in Zhili, the ancient city, there used to be the highest flagpole in China, "Baoding Governor's Office", which aimed to pay tribute to the hometown and also expressed WEY's vision of producing SUV benchmark products.