Teacher's Day theme celebration plan 8 2122
Teacher's Day is coming, which belongs to teachers, so let's plan a meaningful celebration seriously! The above is my plan for the celebration of Teacher's Day theme. I hope it will help you!
1
1. Introduction:
As a traditional culture in China for thousands of years, teachers, as disseminators of knowledge, have been respected and loved by people throughout the ages, and are known as "engineers of human souls". In view of this, our promotion activities during Teacher's Day are based on the theme of "respecting and loving teachers", and the main target group of this promotion is teachers.
Second, the purpose of the activity:
Through many promotional activities aimed at different target groups, different forms of promotional activities were made for different consumer groups, and different forms of promotional campaigns were launched for different consumer groups by using the divide-and-conquer strategy, so that the whole kite city consumers could gradually understand and participate in the shopping activities of Kite Land First Avenue, and finally achieve the purpose of improving the popularity of shopping malls and increasing passenger flow and sales.
III. Theme of the event:
Sincere feelings in September, giving gifts to teachers, giving thanks and giving back
IV. Time of the event:
Early September, 2111 (September 5-12)
V. Location of the event:
-In the shopping mall.
(2) Carry out outdoor publicity through a DM form (with which a teacher can get a greeting card).
(3)-Evening News carried out half-page publicity from September 7th to 12nd
(4)-Radio broadcast publicity from September 1th to 12nd
(5) Shopping mall broadcast and plaza acoustics broadcast activities from September 1th to 12nd
(6) outdoor enclosures, banners, exhibition stands and water tags in the plaza. Carry out online publicity
VII. Activity content:
1. From September 1, all customers who shop in the mall can get a greeting card for the teacher at the service desk with a small ticket as a holiday greeting card for the teacher;
2. Customers who shop for more than 21 yuan can get a special gift (an umbrella, a sun hat or a gift with higher value, with the words "Teacher, you have worked hard" printed on it) at the service desk with a small receipt.
3. Teachers can get a gift (an umbrella, a sun hat or a gift with higher value) when they come to the mall to shop, in addition to a special greeting card specially designed for teachers in Kite Land First Avenue.
4. "Bless the teacher" special meal is launched in the dining area, which is specially designed to give some dishes or special preferential activities to teachers or students who entertain teachers. Teacher's Day Theme Celebration Program 2
Event theme: Welcome to Teacher's Day Gift Giving-I wish the teachers good health and happy life
Event purpose: actively participate in community activities and improve the affinity of the store
Event arrangement:
1. Gift giving activities.
For the target-teachers in primary and secondary schools, the specific content-on September 11, you can get a gift in the shopping mall with your teacher's card, and each teacher's card is limited to one; Mode of implementation-each teacher can receive a gift after registering on the third floor with the teacher's card.
2. "Thanksgiving Teacher's Day" essay contest.
For the target audience-anyone can participate, regardless of age, and the specific content-take an incident between yourself and the teacher as the line to reflect the true story and true feelings, and the subject matter and the number of words are not limited.
execution mode-from now until September 8th, the composition will be submitted to the Oasis Book House on the third floor. Please indicate the author's name, work unit, address and telephone number on the manuscript; On September 9, the selection was conducted; 1 first prize winners and 1 brand repeater were awarded; 3 second prize winners and 1 radio winners; 5 third prizes and 1 sets of learning tools; 11 encouragement prizes and 1 exquisite pencil boxes; 1 ballpoint pens for each prize. Plus: all participants will get a beautiful gift. (gifts are limited to 1111 copies)
3. Teachers' Day sale.
target audience-teachers' customers and some related customers on September 11.
specific content:
a, home appliances group-welcome the price bungee jumping on teachers' day
several special prototypes that can only be subscribed with my teacher's certificate are launched.
related support: sample machine selection-sample machine display in purchasing department-pop support in household appliances group-marketing department
b, stationery sale for "Teachers' Day"
For the market of students' gifts, a special price column is launched.
should we give gifts on teachers' day? Teacher's Day every year, and now it's Teacher's Day. Respecting teachers and attaching importance to teaching is a traditional virtue in our country, and Teacher's Day is the golden season to thank teachers. So is it necessary for us to give gifts to teachers?
related support: product selection-purchasing department
product display-cultural and sports group
pop support-marketing department
c, alcohol and tobacco group-let's have a drink, teacher!
create a festive atmosphere and promote wine sales.
related support: product selection-purchasing department
product display-alcohol and tobacco group
pop support-marketing department
d, bookstore-I buy books with my teacher's card at 21% discount!
Slogan: Make a boat of educating people with love and cast the soul of teachers with virtue
Related support: commodity selection-purchasing department
commodity display-tobacco and alcohol group
pop support-marketing department
Activity coordination:
1. The manager of the operation department is responsible for coordinating the work of each department;
the marketing department is responsible for publicity and related composition selection.
2. The purchasing department is responsible for the supplier sponsorship negotiation of each prize. Teacher's Day Theme Celebration Program 3
Grateful to teachers, giving gifts in September
Activity purpose:
Taking Teacher's Day as an opportunity, through a series of promotional activities, attract passengers, gather popularity and set off a lively atmosphere in shopping malls.
2. By giving back to customers, establish a good image of the mall in the minds of new and old customers, so as to maintain old customers and members and improve the reputation of the mall.
3. Take public relations activities as a gimmick, cooperate with advertising, further expand the popularity of shopping malls, and accumulate customer resources for the development of shopping malls.
sp main scheme:
sp1: 31% off the popular goods in the whole museum, and another 9.5% off with vip card or teacher's card
Activity time: September 9-September 3, 2111
Cost budget: 1 yuan (borne by the manufacturer)
sp2: Thanks to the teachers, Gift presentation in September
Activity time: September 9, 2111-
September 3, 2111
Receiving place: Gift place
Activity content: Anyone who spends more than 388 yuan in a department store can receive a box of Huierkang chrysanthemum tea at the gift place with the receipt of the day; You can get a pillow over 588 yuan; Over 888 yuan, you can get a bag of 5 kilograms of arowana rice. The quantity is limited, until it is delivered!
budget: chrysanthemum tea 11 yuan -5 days -211 boxes = 1,111 yuan pillow 21 yuan -5 days -151 pieces = 1,511 yuan
rice 35 yuan -5 days -111 bags = 1,751 yuan Subtotal: 4,351 yuan
sp3: Angels love beauty, and teachers are crazy
Activity time. 311 yuan presented 51 yuan vouchers; A voucher of RMB 111 will be given to 511 yuan.
Budget: 1 yuan (to be borne by the manufacturer)
sp4: Surprise price of gold, absolute surprise
Activity time: September 9, 2111-September 3, 2111
Venue: jewelry area
Activity content: Thanksgiving Teacher's Day, millions of gold subsidies, first come first served, the maximum gold per gram is 311 minus 31.
Expense budget: 1 yuan (to be borne by the manufacturer)
sp5: Privilege Day for Bank Card Members
Activity time: September 9, 2111-September 3, 2111
Pick-up place: Gift shop
Activity content: All the paid-in amount in-department stores can be swiped by Bank of Communications/China Everbright Bank/Agricultural Bank over 288. Customers should present the pos documents of the day to the gift office for collection. Gifts are subject to the real thing!
Budget: 1 (to be borne by the bank)
sp6: Teachers are entitled, with 11 times of courtesy
Activity time: September 11, 2111 (only one day)
Venue: all floors of the department store
Activity content: All teachers who come to the department store can apply for a vip card at the service desk for free with their relevant valid teachers' certificates.
pr main scheme:
pr1: teacher's feelings,-convey
Activity time: September 9-September 3, 2111
Activity place: at the gate of the shopping mall
Activity mode: free greeting cards are distributed, and a greeting card with the theme of "Teacher's Day" is placed on the table (which needs to be watched by a staff member). All customers who spend at-department store can get a free greeting card with the cashier's receipt, and write the words of blessing to the teacher on it. The completed customers will put it in an envelope and fill it out completely according to the format of the envelope. We will convey it to the customers free of charge (in cooperation with the post office).
Budget: 3,111 yuan
pr2: Caring for teachers, starting from the mouth
Activity time: September 9-September 3, 2111
Venue: Outer Square
Activity mode: cooperating with local-hospital, inviting professional dentists to check for teachers visiting-department store for free.
Expense budget: 3,111 yuan (other expenses shall be borne by-hospital)
Media setup
1, dm production/delivery
(million copies)
2, SMS
(311,111 pieces)
3, mobile publicity vehicle
4. Vdm point layout
2, activity bulletin board
3, poster in the museum
4, store cabinet activity pop
5, elevator door sticker
6, modeling door
Coordination matters of various departments:
Planning Department: ① Responsible for the implementation and follow-up of activities; (2) responsible for the layout of the scene atmosphere; (3) responsible for docking media matters; (4) responsible for the timely update of the store broadcast; ⑤ Activity effect analysis report and summary.
business department: ① responsible for the activity negotiation of various manufacturers; (2) is responsible for the activities with the shop assistant propaganda.
loss prevention department: ① handle emergencies in time; (2) responsible for maintaining the daily order of the mall and ensuring the smooth traffic at the door;
personnel department: responsible for organizing logistics staff to meet the needs of on-site work.
maintenance department: the maintenance of hardware of each counter, the maintenance of lighting, water and electricity in the shopping mall, and the control of indoor temperature during the promotion period. Teachers' Day Theme Celebration Program 4
I. Theme: Love Teachers, Praise Teachers
II. Grades: Grade 2 to Grade 6
III. Number of participants: two in each class from Grade 2 to Grade 6
IV. Scoring Rules for Speech Contest Activities
The speakers are graded in four parts: speech content, language expression, image demeanor and comprehensive impression. The perfect score is 111. After summarizing, take the average score, accurate to two decimal places, if there is the same score, accurate to the last three, and so on.
(1) Speech content: 41 points. The content of the speech is required to be closely related to the theme, the theme is clear and profound, the style is positive, the language is natural and fluent, and it is full of true feelings.
(2) Language expression: 31 points. It is required to make a speech without writing, with a loud voice, clear speech, standard Mandarin, appropriate speech speed, smooth expression and high passion. Pay attention to speech skills and appropriate actions.
(3), image and demeanor: 21 points. It is required to dress neatly, behave dignified and generous, behave naturally and appropriately, and reflect the energetic spirit; Go up and down to pay tribute and thank you.
(4) Comprehensive impression: 11 points. The judges will evaluate the comprehensive speech quality according to the on-the-spot performance of the speakers.
5. Reward method:
(1) Individual reward: the top one in grade two, the top two in grade three and four, and the top three in grade five and six.
(2) Grade group awards: there is no grade award for the lower grades, and the third and fourth grades are awarded first, while the fifth and sixth grades are awarded first.
VI. Speech time: 2 minutes
VII. Activity time: the sixth class on the afternoon of September 9. Teacher's Day Theme Celebration Program 5
1. Purpose of the activity:
1. Further cultivate students' thoughts and feelings of respecting and loving teachers.
2. Close the distance between teachers and students and further enhance the friendship between teachers and students. 3. Congratulate the teacher's holiday and express the students' respect and love for the teacher.
second, the activity time:
third, the activity preparation: 1, prepare the speech materials and determine the speakers. 2. Arrange sketches. Collect songs and practice singing. 4. Determine the speech scoring standard.
IV. Competition process:
Program process:
Female: Dear leader, Dear teacher
Male: Dear classmates
Hello everyone!
M: Without you, the land would still sleep; Without you, Shan Ye would still be desolate; without you, rivers would wither; without you, human beings would still be ignorant. You are a friend, passing warmth; You are a parent, which breeds wisdom; You are a gardener, working hard; You are a teacher, giving us ideals and wisdom. We thank you for your cultivation. We respect you and your selfless dedication. We are attached to you and your teachings. < P > Female: Chasing the wings of time, today, we are approaching a warm classroom.