Current location - Recipe Complete Network - Catering training - With Quanjude losing three years of profit in three quarters, is there any use in the old school's self-help?
With Quanjude losing three years of profit in three quarters, is there any use in the old school's self-help?

Full Gathering is finally going to make some changes. Has always been, Quanjude is the pain in my heart, go to Beijing so many times, have not dared to go to Quanjude really really sit there to taste a roast duck, a single roast duck member price of 258 yuan, not counting the service charge, the cost of other dishes, 258 yuan enough for me to eat a good meal in the old country 3-5 people.

From the quarterly report released by Quanjude in the third quarter showed that the company's operating income in the first three quarters decreased by 56.71% year-on-year, with a net loss of 202 million. Of course, not only the third quarter of 2020 is a loss, Quanjude revenue has been from 2017-2019, continued to decline for three years, the former glory no longer exists. With the growth of the new generation, we have not been so concerned about traditional food, now people pay more attention to the net red restaurant, net red food, no matter whether it is good or not, you've been there to play the card, it shows that it is close to the trend of the times. Quanjude has been criticized by many netizens? High consumption? The food is outdated. backwardness of the food? and? poor service? The so-called store big bully customers, Quanjude's own brand and effect there, tube you come or not, tube you eat or not, people do not fall points. However, now he does not reform can not, young people do not accept, the most direct impact is the decline in turnover, so that Quanjude had to make corresponding changes in measures to make self-help.

In order to regain the continuous loss of customers, Quanjude overall food prices down 10% -15%, and old-fashioned put down the body, canceled the service charge. And it moved into an online takeout platform and opened a live broadcast to bring in goods during the epidemic. These are the old response to improve, at least in my opinion, there is reform is the idea of enlightenment, but also hold on to the old ways not to seek progress, and finally be discarded can only be their own.

By the impact of this year's epidemic, a lot of local specialties of food are live bandwagon, which is a new sales model, we continue to move forward in the groping to make a breakthrough of the self, I hope Quanjude can make more new changes, I believe that when I go to Beijing again, I can sit down comfortably to eat a Peking duck there.