1. demographic characteristics. Basic information such as the proportion of male and female students in the target university and the proportion of students in various majors, as well as behavioral information such as students' learning tools, living habits and consumption preferences. On this basis, tap their current needs or potential needs.
2. On-site. It can be understood as online and offline media. College students are active in social platforms such as QQ, WeChat, Weibo, school official micro, forums and post bars, student union official micro, and their learning tools are generally concentrated in websites or apps such as exams, textual research and courses. That campus can be said to be ubiquitous, mainly concentrated in dormitories, libraries, canteens and student union activity centers, and it is the target area for posters.
3. Product contact person. There are two aspects: first, whether the brand connection between our company's products and college students is a direct target group or just a potential group; Second, according to the characteristics of student groups, we should introduce 1 strategic partners or purchase corresponding goods and services as student welfare to attract a large number of students.
Marketing activities began to appear, on the one hand, because of the high secret concentration of student groups, and the activities were easy to detonate the propaganda effect; On the other hand, activities can be well integrated into the above 1-3 points, rather than simply advertising. The activities mentioned here must be linked online and offline in order to better achieve the drainage effect and the brand impression is deeply rooted in the hearts of students.
We have planned a large-scale online and offline "Financial Investment Simulation Competition" for Guangdong university students and joint-stock institutions in the financial sector. Although the game is very old-fashioned, the gameplay is more integrated into the social communication of the Internet and the mode of multi-party cooperation.
After knowing the number, gender, and professional distribution of colleges and universities, I determined my favorite consumption habits and the pain points of current needs, thus planning the activity plan and publicity plan, and launching activities such as studying in Fan Deng, video membership, travel rights and ID photos, so as to attract students to participate extensively and actively promote activities through social platforms, achieving the momentum effect of activities, and finally brand effect and traffic conversion.
A little understanding and experience, welcome to communicate with me, thank you? )