Dessert casual food has always been the favorite of female friends, so if you can open a cake store in the women's gathering area should be a good choice, but also operates a birthday cake, as long as they make their own characteristics will certainly be loved by the majority of friends.

One, the cake store profile

1, the store hair belongs to the food service industry, the name is "Maggie's Afternoon Tea", is a wholly owned enterprises. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.

2, the store intends to open in the community trade street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a cake chain stores like Andrewson, sunrise square, like.

3, the store needs start-up capital of 95,000 yuan.

Second, business objectives

1, due to the geographical location in the Trade Street, the customer base is relatively rich, but there are many competitors, especially the store just opened, want to open up the market, it is necessary to work on the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to establish a firm foothold in the Trade Street and recover the capital in one year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a world, and become a famous brand in the cake market.

Three, market analysis

1, source of customers: the store's target customers are: shopping and entertainment to the general consumers of the trade street, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.

2, competitors: according to the survey results that the domestic brand cake store has a lot, only Fuzhou chain cake store there are a lot of such as Andrewson, sunrise Square, red leaf, Anchor. Therefore, the competition is very big.

Four, business plan

1, first of all, to the surrounding several cake store "spy intelligence", to find out the different types and sizes of cake cost price. Understand the various types of cake store's business philosophy as well as the operation of the "gimmick".

2, the opening of the gold raised, began in the major cake store "tapping". Can not "blatantly" dig, to take advantage of the store less people, sneak past and store masters to discuss. Or recruit pastry chef, open cake store master is very important, so be careful consideration.

3, it is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors at a lower price to compete with you for orders." From this, we realize a certain competitive strategy in the product market: "Price reduction and promotion is not a long-term business strategy, the only way to attract customers and keep them is to make the highest quality cake with the best ingredients."

4, the cake store is mainly for the public, so the price will not be too high, is a low to medium price.

5, you can print some advertising flyers, in the form of coupons issued to achieve the effect of advertising

6, the cake store can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sit in the cake store and slowly savor, the leisure function of the cake store has been further strengthened.

7, after much investigation, out of competition and other aspects of the needs of many cake stores to launch a number of cakes and cakes are not too much associated with the casual food, in order to form a new profit growth point. In the business varieties, many store owners have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.

8, the establishment of membership card system. Card printed on the member's name. Membership card discount rate is not high, such as 9. 5% off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer is with someone else, and the waiter can call him (her) as * Mr., Miss in public, they will feel very respected.

9, put some promotional items on the table, magazines, the content is about the knowledge of pastry drinks, stories, etc., on the one hand, you can enhance the taste, atmosphere, but also to increase the consumer's good sense of the brand.

10, both from the store decoration, the image of the staff, or cake production, should give customers a healthy, hygienic feeling. Cake store must strictly enforce the national "Food Sanitation Law", which is based on the foundation.

11, the food industry has a special job labor skills requirements: employees must hold a "health certificate".

V. Financial Estimates

Starting assets: about 95,000 yuan

Equipment investment: 1, rent of 5,000 yuan. 2, about 2,000 yuan of front renovation (including store decoration and light boxes); 3, shelves and counter investment of about 1,500 yuan; 4, the same clothing for employees (2) need to be 500 yuan. 5, the largest investment in machinery and equipment: 80,000 yuan (including) Make a full set of cake utensils) the first installment of the purchase price: flour, cream and other raw materials, about 6,000 yuan.

Monthly sales (even): 21,000 yuan. Accounting for the assessment of the relevant insiders, so a small cake store business on the right track, monthly sales of up to 21,000 yuan.

Monthly expenditure: 14,033 yuan. Rent: the best location in the more densely populated neighborhoods, community trade streets, and close to small children's lots (such as kindergartens or playgrounds around), about 5,000 yuan.

Goods cost: about 30%, about 5,000 yuan. Staff wages: 10 square meters of small stores need 1 cake master, 1 waiter, salary *** count 2000 yuan.

Water and electricity and other miscellaneous expenses: 700 yuan equipment depreciation: calculated on the basis of five years, 1333 yuan per month Monthly profit: 6967 yuan or so According to this estimate, a year or so can recover the investment.

Six, risk and constraints analysis:

Because the cake store is not the first store on the street or in the neighborhood, it is difficult for customers to change the taste of the consistent, so it will have to spend more financial and material resources and "gimmicks" to attract customers.

Student innovation and entrepreneurship project plan (2)

A project summary

You do not want to eat every day in the cafeteria every day a taste of the dishes?

Do you not want to go out to restaurants to eat those delicious but not very safe meals?

Do you want to experience the mysterious feeling of cooking with your classmates?

College student kitchen is very much to your taste, to free you from the boredom of wandering.

Students just need to buy their favorite dishes, there are complete kitchen facilities and dining equipment, all the kitchen equipment and dining room equipment like home are available, creating a free space, which is an unprecedented, single structure, centralized rental room stove shop. It has a distinct structure of four stoves in one kitchen, plus a dining room, constituting a single unit, and a store may consist of more or less units, each of which may be used by several groups of customers in rotation at a given mealtime. The cost of a college kitchen is relatively small, only $2,000-2,500 per unit per year can probably pay for itself in one semester, and the proceeds of the second half of the year can be used to expand the equipment and facilities.

Because this project is specifically designed to address the food and entertainment issues of college students, and surveyed many students, they are looking forward to the opening of the College Kitchen, are very willing to try it, and said they will be every once in a while to ask a friend or and roommate to cook together. So its appeal is limitless. Each year a new class of freshmen adds a new source of customers to the College Kitchen, so it will be built to last.

It can be small or large, and is promising and low-cost. It may not be imitated at any time, so it is necessary to strictly manage all the work, improve its taste, and constantly innovate from the original basis, and constantly reflect and reform from the students to improve our competitiveness.

It has a simple management model, divided into internal and external management. External management is mainly publicity, and large and medium-sized booking rentals of reasonable arrangements; internal management is mainly for college students to create a free and clean atmosphere in the kitchen.

Come to College Kitchen and enjoy the joy of cooking with your friends!

Second, about the company

1, nature: college students kitchen is a kind of rental kitchen for all college students of a kind of service projects.

2, equipment and facilities: college student kitchens exist in the form of unit system, a unit has a kitchen and a restaurant. A kitchen has four stoves, four sets of cooking utensils and gas stoves, and a cutting board table, more than one set of cutting tools, and a cabinet, which is fully equipped with bowls, oil, salt and other seasonings, equipped with running water faucets and more than baskets, buckets, and other washing tools, and a few hoods; dining room has a table of five or six sizes, electric fans, water dispensers, refrigerators, sterilizers, rice cookers, when to provide a hot meal.

3, the project service content: college students as long as they bring their favorite dishes to the college students kitchen, according to the time or size of the delivery of a certain amount of rent can be to the designated stove to cook, a kitchen, four stoves, can be cooked at the same time. During a lunch or dinner time, several groups of students can cook on one stove. In this way, the kitchen of one unit can cook about 28 (4 stoves*7 groups/stove) groups of students between lunch time (11:00-2:00). Students can eat here before leaving or take it out to eat, all at their own pace.

We also have a large refrigerator in our college kitchen, so if you're a regular and have leftovers that you can't finish or need to store, we'll store them for you. Just seal them up and put them in a closed basket, write your name or other markings on it, and put it in the refrigerator, but because of electricity usage and refrigerator space, you will have to pay a 2 RMB/day storage fee for storage for more than one day. The fee is $2 per day for storage for more than one day.

4, the purpose of the project: the generation of college students' kitchen is my group y understand that many college students complained that the canteen meals every day a same, the taste is not delicious, no novelty, and part of the students feel that outside the restaurant meals, health conditions are not good, smack of oil is not much, and the price is not low. In the case of only two choices, in addition to complaining, only complaining, so we thought of the college students' kitchen which is not only to the taste of college students, but also exercise college students' ability to do things by themselves.

5, college students kitchen interior decoration: can be created by the students to design, design core for free and comfortable, green. The main embodiment of simple beauty. College students grow their own flowers and plants, handmade clip art, waste utilization and other creative design can be used to decorate college students kitchen.

Three, the organization of personnel management

1, we will be divided into large, medium and small-scale customers.

Large-scale (20-40 people): such as a class reunion, or a classmate's birthday, so that you need to rent out a unit of college student kitchen, which needs to be booked in advance. Depending on the requirements either a chef is agreed to help or an individual is hired to take care of the chores.

Medium size (10-20 people): such as a particular dormitory reunion, or a small celebration, which also needs to be booked in advance, with no chef on staff.

Small scale (1-10 people): anytime to arrange the cook stove.

2. In the college kitchen, only one middle-aged female employee needs to be hired to clean and tidy up the college kitchen, and to check the safety of the LPG cooker when the college students are cooking.

3, other management personnel: publicity, kitchen utensils, tableware, financial managers, customer reservations, cashier on duty, etc. can be played by students.

4, if there is a large party or get-together, can be booked in advance to the person in charge of customer reservations, he / she can make arrangements in advance, medium-sized (10-20 people) is also arranged by the person in charge of the booking, a small group of customers, according to the first-come, first-served use of the stove.

5. The financial manager is responsible for calculating the weekly utilities, gas stoves and staff costs and the total revenue of the "Student Kitchen", and adjusting the price appropriately, with a fixed booking price for large and medium-sized groups of customers, and deciding the rent for the next week's small-sized group of customers who come to cook based on the number of times they have booked the kitchen.

6, government approvals: college student kitchens to obtain a business license, the problem is mainly health and safety. Because we employ people to clean the college kitchen and always test and teach students to use liquefied petroleum gas and other dangerous equipment, and in the college kitchen is equipped with fire extinguishers, firefighting equipment. Safety and hygiene is the core management of the student kitchen, so the ability to obtain government approvals, if the students by the students to start their own business can apply to the school for funding and approvals.

Four, the market

1, marketing

①Publicity

We will be through the flyers, posters, school forums, a qq group of college students, and college students in the network to publicize. We will invite some good friends from various faculties and departments to come together to experience the freedom, happiness and satisfaction in our "Student Kitchen" for free, and ask them to do verbal publicity for our "Student Kitchen".

②Customers

Since our "College Kitchen" is designed for eating and experiencing happiness, college students will have a variety of reasons to like our "College Kitchen".

A. To show off their cooking skills in front of their classmates.

B. Invite your friends to cook for you in the Student Kitchen.

C. Some two or three male and female dormitories can have a cooking party here, and those who don't know how to cook can learn how to do it.

D. If there is a student from abroad, let him/her stir-fry the hometown dishes and taste the freshness.

E. If you're not satisfied with the restaurant or the cafeteria, it's not easy to make your own food.

In an environment as relaxed and free as a college student's kitchen, in a kitchen that is as accessible as home. We not only ate a meal, but more importantly in the process, we experienced the joy of doing it ourselves. It's the joy of doing things together, and it's really the kitchen of the college students. That's why, with so much to offer, we're going to have a steady stream of customers at the College Kitchen. Every year there will be new students arriving, and there will be a continuous stream of students coming to try the food.

③Since the college kitchen is for college students' dining and entertainment considerations, it can be extended with profit-making services, such as renting out barbecue tools, selling barbecue ingredients, selling drinks, beer, dry food and so on. Sell drinks, beer, dry vegetables and other easy to store dishes dry goods. Can also with free services, provide how to cook a class of books and nutrition with books.

2, market prospects

Now it seems that there is no such scale as our "college students' kitchen" to rent the kitchen to college students in the same structure, the form of the store, and even if there is, it is only possible to college students to do their own cooking as a form of entertainment. That's why "Student Kitchen" is unique. College students are motivated by the desire to experience social realities, the joy of doing things on their own, and the desire to experience freshness. Therefore, the prospect of our "college students' kitchen" is broad, and there are so many colleges and universities (undergraduate, college, vocational schools) in the country, so it will be a broad chain space. We also attach importance to "college students kitchen" in the student's attention, credibility to develop other services horizontally, to do college students kitchen horizontal chain.

3, strategic objectives

1) near-term strategic objectives, in different parts of several colleges and universities around the establishment of a student kitchen. Carefully organize the internal structure, to provide students with a convenient, comfortable, free, affordable, clean space for food and entertainment, with freedom and cleanliness to win the comfort of college students cooking and dining, so that they feel come to come again, and again, they want to come every day. In half a semester, the publicity in the school close to the well-known, the reputation to create a boundary of the word, during which the profit of 15%.

(2) near-term strategic objectives: in the reputation, credibility, attention are well established on the basis of the development of more cities, more colleges and universities "college students' kitchen", but also horizontal development, so that "college students' kitchen" to become a brand, to carry out other The company's business is to serve college students in other industries.

V. Investment Analysis

Fixed costs 2500-3200 yuan/unit

Variable costs (rent, water, electricity, oil, food) 3000-7000/unit. Yearly

Gas 600RMB/month. Unit Hiring staff 900/month. Unit

Total annual income 2000-6000RMB/month. Unit varies

Because of its instability, it is not good to estimate the standard value of profit. It is estimated that there are half a year to recover the cost, half a year to profit. The form of investment can be a joint venture, can also be a person to invest, "college students kitchen" a year's cost of about 2-2.5 million / unit between. So the prospect of college students investing in profits is objective

Sixth, the SWTO analysis of the college students' kitchen

Strengths:① There is no single structure like the college students' kitchen, a unique store, so there is less competition in the same industry.

②Casual, it has more choices than the meals in the cafeteria, obeying the customers' own preferences. It is more hygienic and affordable than restaurants, reassuring people that it is freer than anywhere else.

3 Flexibility, adapted to the low and high seasons of the customer base. The structure of "College Kitchen" is simple. Stove are movable, tables and chairs are also movable, and again to the unit system (a kitchen, with a dining room), in the students put winter and summer vacation, you can reduce a few units, downsizing, reducing variable costs (electricity, water, rent ......)

④ good adaptability, can face different periods of Hot and cold situation, when the final exams are approaching, students are busy all day long to review their homework and meet the end of the term. At this time, the "college students kitchen" may become obviously cold, this is, in a certain degree of credibility and attention, and close to the school, we can hire a part-time chef. In a short period of time to provide catering services, not to the end of the period and become cold or incur losses.

Wealth:Because he is a service program, it is less stable.

Opportunity:Students enter the "Student Kitchen" with a sense of novelty, and enjoy the "Student Kitchen" with a relaxed mindset, so there is a great opportunity for vertical and horizontal development.

Threaten: Because of the low cost and novelty of college students, imitators will follow, which will later become a strong competitive force, so rigorous work management arrangements and continuous innovation and reform are very important.

Comprehensive SWOT analysis, the "college kitchen" should ensure cleanliness and freedom. The organizers should take a rigorous attitude to do a good job of management. Integrity is the basis for the trust of the students. On this basis, always keep the idea of innovation and reform to run it flexibly. In order to exist and develop for a long time.