The means of catering marketing are 16. There are more and more people opening restaurants now, so the competition pressure is very great. We all need to have our own characteristics to attract customers. Then let's share with you the means of 16 catering marketing.
Catering marketing means 16 means 1 1, free is the best publicity.
Nowadays, many industries are doing free experience, free communication and other services. Perhaps only the catering industry has always pursued the old concept that "there is no free lunch in the world".
Many bosses who are going to open stores are full of confidence in their products, but they are worried about how to find customers. In fact, free is the best publicity. If you have enough confidence in your products, are you afraid that customers will not come again next time? At present, many restaurants have opened and launched free products.
2. The core dishes are free, and other dishes are charged.
This model is actually used by many people who make hot pot and skewers at present, that is, the so-called bottom of the pot is free and the dishes are charged.
There are also many people who sell fried rice, all under the banner of rice. In fact, the core products are free and the dishes are charged.
This model will give people a feeling of taking advantage, and if used well, it will play a role in promoting business.
3. Free dishes drive paid dishes.
Choose two profitable and passable dishes from the store, but they are not the best. Generally, there are many cold dishes, which makes customers feel that dining in your store is always "cheap".
Step 4 launch the main course
A restaurant must have a main course. The main course should be priced low, but profitable and delicious. Make this main course a must-have when you enter the store.
5. Special dishes
In addition to the main course, you need to have special dishes, which is one of the indispensable marketing projects of the restaurant. How?
(1) Set up five special dishes and sell them at the cost price.
(2) Food recommendation: set up a display board at the door of the store to show the dishes that customers order the most from 5 to 10.
6, lucky customers can be free of charge.
For example, lucky seats are drawn every day in the store, and customers sitting in designated positions can enjoy free tickets or free gifts.
Another example is to set a lucky number every day, and customers who order this number can also enjoy free of charge or free of charge.
For example, how many customers can enjoy the corresponding discount before each day.
7. Free for a specific time.
For example, you can enjoy discounts or discounts when you eat at a specified time every day.
Customers can enjoy free or preferential meals on their birthdays.
Special festivals can also engage in corresponding preferential activities for the corresponding people, such as free three-person tour for children on June 1, free Teacher's Day and so on.
8, the use of online media publicity
1, a newly opened restaurant, can get a 50% discount if customers forward it through WeChat friends circle.
2. Customers bought by Meituan appreciate the comments and can get a 10% discount.
3. If the customers who come here have network celebrities, customers can send videos on Tik Tok or Aauto's own platform more quickly, and they can give them away for free.
Restaurant owners should run their own media platforms, such as Tik Tok, and hope to shoot some creative content and upload videos.
5. Establish a customer WeChat group, and publish the contents including: videos purchased every day, details of launching activities, daily sales, daily passenger flow and other things that are beneficial to your restaurant.
9. You can use some routines-hire people to line up.
When many consumers go to the food street or shopping mall to eat, they will think that it is not too bad to choose so many people, so they will not hesitate to choose a store with many people waiting in line.
10, Pricing-Numbers Game
The prices of many restaurants are not fixed integers. We will see many products of 9 and 9, 9, 99 yuan, 10 yuan. It seems that there is only a penny difference, which gives people the impression that the former is more close to the people and makes consumers feel that the product price is only 1 digit. This is a very classic pricing strategy.
1 1, commodity combination
There are also many food and beverage outlets that offer extra products of several yuan each, such as French fries, spicy chicken chops in 8 yuan, 16, and those in 5 yuan. The set meal is only 19 yuan.
You'd think you could get a portion of French fries for only 2% 5 yuan. Do you think it is particularly cost-effective?
12, attractive high value
Nowadays, pure taste can no longer satisfy consumers' pursuit of diet, and "high face value" has become one of the important standards for these young people to measure the pros and cons of a store. And more photogenic, in line with the needs of contemporary people to take pictures and send friends.
In addition to high-value dishes, the environment, and waiters who want high value, many people will spend money on beautiful handsome guys in the store, which reminds me of tofu beauty. Many people buy tofu for its beauty. Tofu beauty should be the originator of using human nature marketing.
13, a coup for handling membership cards
If you want to stick to customers, you have to let them recharge.
How to recharge customers?
If the customer eats more than 100, tell him to charge 500 to avoid this order, so he can recharge. In fact, it is to recharge 500 yuan to send 100 yuan. It will give people a different understanding to express the meaning in another way.
14, privileges of members
There are benefits every month and special dishes for members every month.
This can not only send SMS to recall, but also allow new customers to apply for membership cards.
15, the coup of integral membership card.
If you spend, you will accumulate points, and one yuan corresponds to one point.
Pulling people can get more points, 20 points each.
So when customers unconsciously save points,
Then tell the customer that the points can be used as money, of course, provided that there is a storage card in the card.
16. Develop customers into shareholders
1. For those old customers who recharge a lot, you can ask them to recharge thousands more, and then take N% of the hotel dividends every year and go to the shareholder wall.
As long as customers pay a certain amount, they can become shareholders in the store. When spending, you can not only enjoy the exclusive discount of shareholders, but also get the corresponding sales commission by introducing friends to dinner, and you can also enjoy the profit dividend at the end of the month.
Catering Marketing Means 16 Means 2 What are the marketing means commonly used in catering?
First, use the challenging psychology to play discount marketing.
Among the means of restaurant marketing, discount promotion has always been effective, and the key lies in how you play. If you simply and rudely discount directly, you will often lose money and earn money, and if you play too much, you will degrade yourself.
However, if you jump out of the inertia thinking and change the gameplay, it will often bring unexpected publicity effects to the restaurant! For example, combine discount promotions with project challenges.
Second, use random events to guide customers to use.
The most successful marketing is to make your customers feel that they have taken advantage, but in fact you have gained something far more important than a single business, such as awareness, word of mouth and repeat customers.
Third, capture the hearts of young people with emoticon marketing.
Young people these days, as the aborigines of the Internet, don't have hundreds of words on WeChat. It is a torment to chat and make friends, to adjust the atmosphere and express themselves.
Therefore, catering brands seize this opportunity to use Yan characters for marketing, and the effect is not bad!
Fourth, use contact marketing to urge customers to buy again.
Usually do marketing, spend a lot of effort outside the restaurant to improve brand awareness and attract customers to the store.
But in fact, those customers who have already entered the store should also be the target of key marketing! From entering the store, ordering food to leaving the store, customers can carry out marketing anywhere.
Catering Marketing Means 16 Means 3 9 Catering Case Marketing Means
The product is the core. Don't pursue the ultimate. Today's products need to be healthy, stable and delicious. Tasty is aimed at the product audience, so don't expect everyone to accept it.
2. Product, operation and marketing are important and indispensable. Products and operations are not done well, and marketing is too early. For a small restaurant, the business is mostly humanized service.
3, small restaurants, online work is mostly group purchase and takeaway, as well as public comments and friends circle and map positioning. The marketing of catering should be carefully maintained. Reply to customer comments, friends circle publicity, old customer interaction and so on.
4, the public comments and their own stores, timely reply to comments, pay attention to tone, this is the marketing point. There are discounts when opening, which can guide customers to comment. After word of mouth is formed, it is very helpful.
5. Make use of the circle of friends, find some people to taste and make suggestions for free when opening the business, and let them send friends to recommend them by the way. The effect will be remarkable. The whole case marketing of catering can also allow customers to forward recommendations and give discounts in return, which is basically acceptable to young people now.
6. Ways to retain old customers: provide free food delivery and stick a QR code in the store to facilitate customers to add friends. If you accumulate four-digit regular customers, business will definitely be hot.
7. Every restaurant should have a WeChat group to listen to customers' opinions, promote new products, try them, and get feedback. Share the daily life of entrepreneurship in a circle of friends, and the owner of a small restaurant should speak for himself.
8. Marketing has no size. For example, when buying food in the daily vegetable market, the boss will talk a few words every time. Although it has nothing to do with business, he confided that he might go to this house in the future. Therefore, the details depend on the skills.
9. The whole case marketing of catering is mind-reading, less routine and empathy. What are your expectations and requirements from the customer's point of view? Only by thinking of this can we learn to manage marketing. Even in a small restaurant, just hold your horses. If you can develop more than 100 loyal customers, basically your life will be good. Behind this, we rely on excellent products, services and word of mouth.
Finally, the nine methods of catering case marketing are only a part of marketing, and catering bosses should learn more about marketing, marketing and management. At present, the marketing methods of the whole catering market are changing. In today's fast pace, if you don't advance, you will fall back.