Soft text is a "text advertisement" written by the marketing planning of an enterprise or the copywriting of an advertising company, as opposed to hard advertising.

♀? Invisibly defeat the enemy.

Soft writing is called soft writing because it is a "soft" word, like a needle hidden in cotton wool, which is invisible to the enemy. When you find that it is soft text, you have fallen into the trap of carefully designed "soft text advertisement"

Life-giving Spring Breeze and Rain —— The Beneficial Influence of Education

Soft writing pursues a communication effect of spring breeze and rain, and moistens things silently.

Roukegang

If hard advertising is my Shaolin kungfu; Then, Ruanwen is a Wudang boxing, the needle is hidden in cotton, and it is soft. The combination of soft and hard, both internal and external, is the most powerful marketing means.