ASKO×NORM The design of this Milan furniture exhibition: "ScandinavianMoment"
The first thing that caught your eye was the long table in the center of the exhibition hall, which attracted much attention in the four-day exhibition. In minimalist design, a seat goes to a simple long table, and the sidewalk is the meaning of home: the long table is surrounded by swarming guests, and everyone gathers here under the inspiration of ASKO to listen to the introduction of star chefs and top designers. Just like the theme "ScandinavianMoment", the cooperation between ASKO and NORM has condensed people who are keen on natural life and enjoyed beautiful moments.
The guests sat around the carefully designed long table and listened to the introduction of ASKO's special chef.
Chefs gather, and * * * shows their talents: ASKO is an introduction, and it is delicious.
During the four-day exhibition, ASKO brought together star chefs from all over the world, joined hands with many international star chefs and wine masters, and took wine and food as an opportunity to show the blend of ASKO's minimalist design and top-notch food, and explore the infinite possibilities of top-notch kitchen products equipped with exquisite craftsmanship.
Brand double kitchen * * * cooking ingenuity, the new generation dishwasher exhibition is sustainable and ingenious.
TimDelissen, chef of ASKO brand, and Anastasia Khozisova, nutrition chef and cooking writer * * * are now in the exhibition hall. Inspired by Nordic nature, the two chefs passed on ASKO's minimalist philosophy by quality, felt the ingenuity of cooking with the guests and explored the future potential of Nordic cuisine.
After the feast, ASKO dishwasher will show its efficiency and convenience under the concept of environmental protection and sustainable design. As a brand-new product that won the iF Design Award in 2022, ASKO's new generation dishwasher adopts medical grade stainless steel, which reduces the use of plastic, continues the people-oriented environmental protection concept, effectively saves water and energy, and minimizes the impact on the environment.
ASKO's new generation dishwasher won the 2022iF Design Award for its sustainable and environmentally friendly technology.
The combination of star kitchen and top stove solves the problem of open kitchen with excellent technology.
Michelin star chefs Uro_Fakuc and JonasLagerstr_m also rely on ASKO integrated induction cooker for precise temperature control, and with their unique lifting tower design, they can effectively absorb cooking fume and reduce its spread. With the cooperation of chefs and fine products, delicious and healthy dishes are cooked, and humanized solutions of open kitchen space are presented for the guests present.
With ASKO integrated induction cooker and advanced ASKO cooking at Celsius, it can be carved at low temperature. Take ASKO's cooking at Celsius as an example. This is a low-tide cooker. Take good care of it.
ASKO integrated induction cooker, 100℃ cooking, low frequency, repeated chewing contracture.
Wine needs to be treasured, and the top sommelier reveals the wine cabinet in the three-temperature zone.
Besides delicious food, you need wine to accompany you. In this exhibition, ASKO invited ANDREASLARSSON, the world's top sommelier, to take out fine wine from the wine cabinet in ASKO's three-temperature zone and taste fine wine with Michelin chef JonasLagerstr_m, so as to popularize wine tasting knowledge for the guests present. In addition, VALENTINBUFOLIN, the sommelier, led the guests to taste wine in an innovative way with the wine story as the axis for four consecutive days.
Guests and celebrity chefs sit around and talk about the experience of wine tasting and wine storage.
The art of Tibetan wine pays attention to "preciseness and elegance", which requires the interweaving and integration of technology and art. The sommelier knows the importance of Tibetan wine and takes wine tasting as the guide to show the importance of Tibetan wine. ASKO three-temperature wine cabinet can fully meet the needs of wine collectors, with three different types of wine independent temperature control zones, which can store 190 bottles of wine. The wine cabinet uses pure charcoal to filter the air, with constant temperature and humidity, which brings excellent storage environment for fine wines. In addition, the design of the stunning exhibition hall of wine cabinets in Sanwen District is a perfect integration with modern technology: using Vivino community data, we can easily find all kinds of wines and wine reviews to help users make the "most sensible choice" at critical moments.
Harmony with nature and sustainable dialogue.
It is worth mentioning that the products on display this time also use ASKO's new color matching pearl gray, with soft gray stained glass and subtle metal embellishment, which adds warm and low-key elegance and design creativity to the high-end kitchen. The new color originated from Scandinavian natural inspiration, and the majestic fjords represented by volcanic rocks and pearl ash brought infinite inspiration to people-oriented Nordic design.
Brand-new color matching pearl grey, inspired by nature.
The cooperation between ASKO and NORM and the cooperation with many chefs in Milan Furniture Fair have made more people see the design concept of ASKO's top products, demonstrated the perfect solution of top-level kitchen space design, and also demonstrated the cutting-edge technology in the industry. Through warm minimalism and Scandinavian design aesthetics, this paper presents humanized high-end kitchen appliances, constructs a minimalist but extraordinary narrative scene of family life, and emphasizes the significance of ASKO.
About ASKO
ASKO was founded in 19 18, the world's top luxury home appliance brand, originating from Sweden. With a history of one hundred years, ASKO adheres to Nordic Scandinavian design, pays attention to design aesthetics and pragmatism, and gives consideration to humanistic feelings. ASKO is the only home appliance brand in the world that won the Nordic energy-saving label "Swan Label" before 2022. ASKO involves kitchen appliances, refrigeration and care products, bringing a higher quality lifestyle to spire consumers.