The structural framework of the menu bar is the menu structure, including the quantity, classification and sorting of dishes. Menu structure, like human skeleton, supports the operation of the whole store.
L Why is it important to design a good menu structure?
1. How easy is it for customers to place orders?
The vast majority of customers who order take-out orders are under tight time, and they hope to complete the order as soon as possible. The design of menu structure directly determines the difficulty of customers ordering food.
2. Sales of main dishes in the store.
Menu is not only a tool for ordering food, but also a marketing tool, which can guide customers quietly.
3. Customer's perception of the store
Because of the lack of waiters, menus have become the main source of important information for takeaway shops. Important information here includes store information (store photos, kitchen photos, after-sales phone numbers), brand information, order information and so on.
L How can I design a good menu structure?
1. Simplify the menu and then simplify it.
A good takeaway menu should be simple and clear, and focus on the main categories. It can make the store look more professional and "ingenious", and customers can order food more quickly and conveniently. A small takeaway menu bar with 7 or 8 sections is enough.
2. The menu design is logical and conforms to the conventional thinking of customers.
Logical thinking from primary to secondary, so the classic menu order is generally like this: main course+snack+staple food+soup+beverage+store information.
3. Consciously highlight the key dishes in the menu.
Highlight "signature dishes", "new products" and "hot dishes" in the menu, and focus customers' limited attention on one point, which is more convenient for them to make choices and improve the order conversion rate;
In the discount area, you will see different discount dishes.
The first is the hot-selling dishes marked yellow; The second is a new dish marked green. Bosses should pay attention to the fact that the main course needs stable quality besides high profit.
L take-away menu structure 5 classic templates
1. Category type
Menu structure: hot sale+discount+signature dishes +A +B +C+snacks+drinks+store information.
2. Total score formula
Menu structure: hot sale+discount+set meal+single item+snack+beverage+store information.
Step 3: Customize
Menu structure: hot sale+discount+ordering information+taste+set meal+single item+ingredients+drinks+store information.
4. Minimum program
Menu structure: hot sale+discount+full reduction area+staple food+beverage+store information.
5. Scene style
Menu structure: hot sale+discount+scene A+ scene B+ scene C+ drinks+store information.
L A good menu structure has the following advantages:
1. It is convenient for customers to place orders quickly and conveniently, and there will be no difficulty in choosing.
2. By guiding customers' behavior, high-profit dishes can be sold better, which is convenient for shops to create explosions.
3. Interact with customers more to provide customers with more important information and enhance trust.
L how to design a good menu structure:
1. Streamline the menu and focus on the main categories.
2. The menu design follows logic and conforms to the conventional thinking of customers.
(1) principle of "from big to small"
(2) the principle of "similar gathering"
(3) The dimensions of food classification are unified.
(4) Grasping customers' attention and highlighting key dishes.
(5) Best-selling-the boss recommends that it is suitable for pushing signature dishes.
(6) The discount area is suitable for pushing new dishes.
Five classic templates of takeaway menu structure
1. Category type
Menu structure: hot sale+discount+signature dishes +A +B +C+snacks+drinks+store information.
Suitable for restaurants: traditional "big and complete" restaurants.
2. Total score formula
Menu structure: hot sale+discount+set meal+single item+snack+beverage+store information.
Suitable for restaurants: single-item restaurants
Step 3: Customize
Menu structure: hot sale+discount+ordering information+taste+set meal+single item+ingredients+drinks+store information.
Suitable for restaurants: restaurants with customized dishes such as mala Tang.
4. Minimum program
Menu structure: hot sale+discount+full reduction area+staple food+beverage+store information.
Suitable for restaurants: fast food restaurants with discounted dishes.
5. Scene style
Menu structure: hot sale+discount+scene A+ scene B+ scene C+ drinks+store information.
Suitable for restaurants: White-collar business district stores with packages as the mainstay.