Several things that should be prepared before promotion:
1 Know the product you want to promote and use it at least 5 times a day.
Know your target audience and analyze their characteristics.
Be thick-skinned, think alive and react quickly.
Android marketing experience
Determine the preliminary preparations for the promotion plan.
1 First of all, we should understand the basic data of the major distribution platforms and users in the Android market (number and activity of users, characteristics of user groups).
Android market ranking (information obtained by searching user data feedback and promoting experienced elderly people):
The first echelon [refers to veteran leaders]
360 mobile assistants (nearly half of the Android market is widely distributed and has a large user base)
Baidu mobile assistant (after the acquisition of Android and 9 1, the distribution volume increased and the user base was wider)
Application treasure (relying on the huge import channel of QQ, a large number of users are mostly QQ users)
second echelon
Pea pods (high-quality, personalized distribution platform, large quantity, high user activity, mostly white-collar workers and students)
Xiaomi App Store (high quality, relying on Xiaomi mobile phone, active users, mostly students)
Android market &; 9 1 (the number of users was relatively large before, but now it is declining)
Taobao mobile assistant (relying on a large number of Taobao, most users are women, and the retention is low)
Googleplay (as long as the upload volume is large and the user quality is high)
the third echelon
Application stores of various mobile phone manufacturers (music stores, Gionee mobile assistants, Huawei mobile assistants, etc.). )
Uc application store
Sogou application store
N duo
Android market
A witty and incisive comment
Summary: After classification, the promotion plan can focus on the first and second echelon and the corresponding user market.
2 Enter the promotion circle
(1) Promotion is a face-brushing process, and it is necessary and the main job to constantly understand channel commerce and cp.
(2) There are two channels to brush your face: QQ and publicity meetings in various channels.
(3) Brush your face: share useful information and exchange business cards (talk to two experienced cp every day)
(4) Join the QQ group of Internet business promotion, you can dive to read the information, or you can actively play with an administrator.
(5) WeChat light interaction (comments or likes) after work.
3 understand the way of cooperation in the Android market
An overview of ways to understand cooperation:
Ask+, a QQ group, finds a channel business chat alone to see what we can cooperate with (usually all we get is paid information).
B ask cp, provided that you have a good relationship with others and they are willing to tell you, otherwise it will be useless.
All forms of cooperation on Channel C official website have been announced, which basically meet the needs of Xiaobai, especially what new cooperation methods will be introduced later. I don't tell you anything about the other party, so you can find and communicate in the first time and take the lead! For example, the micro-download of the application treasure, the red code and the initial cooperation and opening information. At the same time, you will get more by sharing this information with other enterprises.
Through the above methods, we can know that
(1) Free cooperation
lineup
Form: exclusive starting \ joint starting
Effect ranking: 360> Xiaomi > Baidu > Taobao > Android > myapp.
Overall: the starting resources are decreasing and the position is gradually marginalized.
activity
Form: Regular Activities \ Joint Activities \ Forum Activities
Effect ranking: Xiaomi's regular activities and pea pods's big gift package activities are very effective, which are specifically connected with their business.
Baidu's activities are suspended, and Taobao's activities are large.
Overall: Xiaomi and pea pods are preferred, and the appeal of activities is the target users and activities.
privilege
Form: exclusive privilege
Teamwork: Developing Privileged Version
Effect ranking: none of them are ideal, and the quantity is not large.
Overall: not considered in the early stage, the engineering quantity and effect are not equal.
Exchange quantity
Form: bring or buy the quantity to the other party, and the other party will return the channel location or quantity.
Overview: Baidu 1 activation: 7 downloads, Taobao 1 activation =2 yuan transformation promotion bit, Anzhi 3k first screen 30-40 bits. ...
Overall: when the channel demand is relatively large, it can be considered, such as Taobao now.
Paid cooperation
CPA (Press Activation)-Suitable for apps with low popularity and low conversion rate.
Cpd (press download)-an app suitable for tools and with high conversion rate.
Cpt (by day)-an app with high popularity and high conversion rate.
Public relations cooperation
Free recommended positions in the hands of business contacts and editors in the tripartite market.
D brush amount
Cooperate with third-party companies to optimize their ranking in the market by increasing downloads and comments.
Cooperation and promotion between 4 CP (products)
(1) exchange quantity
A 1: 1 redemption amount (same target user, increased exposure)
B m: 1 exchange quantity (one-time exposure of mass products)
(2) Purchase quantity
Cpa\cpd\cpt
(3) Joint activities
Seek resources from more than a dozen apps with similar users and enjoy activities.
Such as Spark TV series \ Meimei Snacks \ Meika Camera (users are mostly women)
5 Other effective promotion methods
(1) norm
Features: large distribution volume, easy to find target users, and make reproducible promotion plans.
How to set:
(2) Guangdiantong
Features: access to a large number of QQ platform resources.
How to set up
(3) Baidu Post Bar
Features: the target users are concentrated, such as the secondary anime crowd.
How to operate: outsource a bar owner and do cpa settlement.
(4) Baidu knows
Features: It has certain guidance and authority.
How to operate: ask yourself and answer yourself.
(5) Self-media operation (official micro, service number, subscription number)
Suggestions can refer to the promotion and operation of Xiaolingling app ~