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Understand eight types of small programs and which industries are suitable for small programs.
1 e-commerce applet

E-commerce applet is now the largest number of applet types. Because of WeChat payment, order filling, cargo loading and unloading and other functions, users can make transactions and purchases directly through small programs without jumping to the APP. As a supplementary product of e-commerce, e-commerce applet can allow users to reduce decision-making time and reach a purchase faster. And although it is a small program focusing on lightweight services, the customer service function of WeChat is still available, and users can ask if they want.

2 hotel reservation applet

Hotel reservation applet is becoming more and more popular now, on the one hand, because of the high platform rate, on the other hand, it is too convenient to pay by WeChat applet. The navigation function and reservation function are very mature, not to mention the payment function. If you want to book a hotel, you can book a hotel without even switching apps. Moreover, if the hotel reservation applet is used with official website, it can strengthen users' impression of the brand, and it is easier to improve users' awareness of the brand. Both hotels and homestays need their own official website and applets.

3 online ordering applet

What is the most embarrassing thing about ordering food in a restaurant? Of course, the waiter is busy, or ordering a single plane is not enough. At this time, the online ordering applet is very powerful. Open the applet, place your own order, and note the table number and taste. And when you place an order, how much is the meal already calculated. If you want to pay directly, AA or treat guests is more open and transparent. And you don't need to download any APP, just close it after you finish and open it next time. Does not occupy memory, does not harass users. This user experience is really great, so many restaurants choose to develop their own online ordering applets.

4 service reservation applet

Service reservation is also a popular small program classification in recent years. Generally speaking, they will display their store address and service content, and can book service time and items. Beauty salons, nail massage, housekeeping, and moving express can all choose to do their own small programs. Transparent fees and convenient use are also the biggest advantages of the service reservation applet. When more and more companies are trying to solve the pain point of the "last mile", "nearby applet" is already the solution.

5 online booking applet

Tickets booked online, such as concerts and art exhibitions, are also very popular recently. Individuals and ticketing companies can do such small programs. Users can book tickets, purchase tickets and check tickets through WeChat.

6 article information category

Judging from the game results between Apple and WeChat official accounts, WeChat official accounts chose to compromise and cancelled the WeChat reward button on the iOS side. Since media people choose to use QR code as a supplement. However, smarter media people choose to build their own applets. Articles and information applets can synchronize the content of WeChat official account, and iPhone and Android phones can still be rewarded directly, skipping Apple's rules and experiencing it very quickly. This is an important reason for pursuing small programs from the media circle.

7 enterprise display

Enterprise display applet is also very popular now, which is equivalent to an enterprise's official website applet version. Although official website can adapt itself now, it doesn't need a small program. However, because applets are not allowed to be named repeatedly, companies and enterprises that care about their own brands will choose to register their own applets to avoid being maliciously registered by their peers. Moreover, the needs of these companies are not for user consumption, but for brand promotion, so naturally their applets will choose to display their own website content.

8 interactive function class