The taste of Maotai ice cream is described in detail as follows:

1, classic original flavor: high-quality fresh milk is added, the content is relatively high, and thin cream and 2% Kweichow Moutai are also added, which brings full sauce flavor and mellow cream flavor, not only rich flavor, but also faint condensed milk flavor, and the entrance is silky.

2. Taste of green plum wine: the main raw material is green plum jam, with natural lemon juice, and 1.6% Moutai is added. The content of Maotai liquor is relatively small, the taste is smooth, sour and sweet, and it can bring fresh and cool taste, especially suitable for drinking in summer.

3. Vanilla flavor: natural vanilla bean essence and 2% Kweichow Moutai were added. The taste is well coordinated, the vanilla flavor is very strong, the wine taste is very light, sweet but not greasy, which makes people have a long aftertaste.

The secret of whether maotai ice cream can burn.

The underlying logic of Maotai's cross-border introduction of ice cream is actually the rejuvenation of wineries to cater to the consumption preferences of new consumer groups. This means that Kweichow Moutai will make great efforts on Maotai ice cream.

Although considering the price of Maotai ice cream, cold chain transportation of ice cream itself, shelf life and other factors, Maotai ice cream may not be able to replicate the glory of Maotai, but it is undoubtedly of great significance to the revival of Maotai Distillery.

If Kweichow Moutai can achieve a younger transformation and win the love of new consumer groups, then Maotai ice cream will naturally continue to be popular. Therefore, whether it is a gimmick or a business strategy, it is ultimately just to please consumers and obtain greater profits.