Family farm is a new industrial project encouraged and supported by the No.1 Document of the Central Committee this year. Therefore, governments at all levels, from the central government to the local government, vigorously cultivate family farms, set a model for family farms, and invest a lot of money to support them. Now family farm has become a hot spot for people to invest and start businesses, and it is also a good project for many investors to develop rural tourism and leisure agriculture. In recent years, rural tourism has flourished and become more and more popular. "Eating farm meals, living in farmhouses, watching farm scenery and doing farm work" has become a huge trend, and leisure agriculture has entered the blowout era, growing at a rate of 30%-50% every year. Many characteristic family farms built in the early stage are crowded every day, and the traffic is busy all year round, getting hotter every year, making more money and making profits continuously. However, at present, there are also some family farms with large investment, low efficiency and even giving up halfway, resulting in economic losses. To this end, the author specially interviewed Lan, the owner of Fujian Zhaobao Ecological Farm, who is known as the "authoritative expert on farms" in the industry and has 24 years of farm management experience. In view of the common problems existing in many family farms at present, Lan puts forward the following countermeasures:
1, major determines success or failure.
Building a family farm is a very professional and practical technology, which involves many disciplines. If you want to invest in a family farm, you must hire experts, which is efficient and safe. If you study and explore at the same time, the tuition and cost are the largest and the least valuable, and the time is long, and the loss and waste are great. Numerous practices have proved that building a farm is a systematic project, and the degree of professionalism determines your success or failure. The greater the investment, the higher the professional requirements, and the greater the difference between economic losses and benefits. Therefore, before building a farm, we must find a farm with very professional management, a long history and high economic benefits to cooperate or join, so as to obtain the best farm management resources, which is the only way to reduce the waste of funds, avoid investment risks, and obtain investment safety and the best income.
2. Business model determines revenue.
The business model directly determines the economic benefits, production costs and government financial support of family farms. However, many investors simply don't pay attention to it. They just follow the same pattern of dining, fishing and chess. They have no characteristics, no industrial support, single business model, no competitiveness and no sustainable profitability. If every investor wants to make the family farm develop continuously and efficiently, he must have several income items even more than 10, such as game breeding → greening seedlings and flowers → processing animal specimens → processing game leisure food → game catering → hunting and other system projects, and form an industrial chain. This business model will produce huge economic benefits. Therefore, the mode determines success or failure. Investors should carefully study the business model of your family farm.
3. The project determines the return.
It is easy to be misled by other family farms when building a family farm for the first time. Many projects, such as picking fruits and vegetables, outdoor development, fishing, water projects and so on. , are high input and low output, poor efficiency projects. However, many people have no personal experience, no cost accounting, and simply don't know their input-output ratio, so they are easily misled and lead to investment failure. Facts have proved that breeding wild animals is the most effective project to develop special catering. At the same time, we should pay attention to the strong correlation between investment projects, resource recycling, low cost and high return.
4. Features determine competitiveness
The benefit of family farm depends on the characteristics, and wildlife farming is the best way to create a characteristic game restaurant. The obvious features can attract a large number of customers and generate a lot of income. These two projects should give priority to development and focus on investment. With the income of special game catering, the farm will have cash income every day and can continue to develop.
At present, the general family farms and farmhouses have no characteristics, and the homogenization is serious. The raw materials of the recipe are all from the farmers' market, and there is no essential difference between the dishes. However, wild animal breeding and game catering are obviously different from ordinary farmhouses and family farms and have strong competitiveness. At the same time, the front store and the back field are self-produced, fresh and safe, low in price and rich in nutrition, which has great competitive advantage and strong profitability in any aspect and is a magic weapon for the success of family farm management.
5. The use of funds determines the safety of investment.
Most investors in family farms are short of funds, so we should pay great attention to the project content and budget, including infrastructure, wildlife breeding and enclosure, game catering, environmental greening and so on. At the same time, time, cycle, site selection, building materials, architectural style, internal construction, site planning, functional layout, production facilities, etc. Investment and construction need to be fully controlled by very familiar professionals to ensure that funds are not wasted, and at the same time learn to master the leverage of funds and give full play to the maximum investment income. Nowadays, many people invest in family farms only by their limited knowledge, or by looking at several farms at will or listening to the introductions of several others, which will inevitably lead to a lot of waste of funds. According to the observation and summary of Zhaobao Farm for more than 20 years, the average investor wastes more than 30-60% of the funds, which directly affects the safety and efficiency of the project.
6. Industrial support determines the vitality of the farm.
The average family farm only has leisure and catering income. Unfortunately, at present, investors in family farms have not put limited funds into building industrial chains, and there is no industrial support after the farms are completed, which is also the fundamental reason why many family farms give up halfway. Family farms have no sustainable industrial support, and often have single income, low efficiency, high cost and are difficult to last. Moreover, catering has entered the off-season in autumn and winter, and there is no income. Many family farms in the north were forced to close down, resulting in a waste of investment. Therefore, family farms must have their own industrial support, choose wild animal breeding and rare seedling planting, form a circular economy, combine farming and breeding, and earn income all year round, so that farms can have their own industrial chain. In addition to catering, there are many products on the market, and they have good cash flow income every day, so that family farms can have vitality. Family farms should also have their own characteristics to avoid homogenization. Choosing the breeding of wild animals can not only form unique competitiveness, but also have a huge market for wild birds and game. The more the economy develops, the greater the demand. It is an irreplaceable product for creating game catering and should be the first choice. Facts have proved that game breeding and game catering form a family farm with an industrial chain, with very good benefits!
Original author: Lan, owner of Zhaobao Ecological Farm in Fujian.