Planning of creative activities for Mid-Autumn Festival in catering 1 1. Organizing Committee of the event
1. Person in charge: members of the board of directors, general manager's office and planning department.
2. Members: heads of departments
Second, the activity time:
6 September to 30 September
Third, the Mid-Autumn Festival planning scheme-activity purpose:
With the help of China's traditional Mid-Autumn Festival, China's second long holiday, National Day, we will create the second consumption peak of restaurants, which will slow down the cold market after the long holiday and reduce the downward trend of consumption.
Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!
Four. Campaign slogan: ellipsis
Verb (abbreviation for verb) Mid-Autumn Festival activity plan-scene layout:
(1) Off-site layout:
Doorway couplets: Thousands of families reunite to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and Lian Heng: celebrate the festival;
Huge external wall suspension: width: height = 10x 13M, content of publicity activities;
Hang eight red lanterns above the door.
(2), the venue layout:
1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.
2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department);
3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street;
4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; 300 palace lanterns.
5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; 1000 flags.
6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.
7. A large (2m, 5m wide) lantern (made of KT board) is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the lantern, and other decorations are added.
Intransitive Verb Mid-Autumn Festival Activity Plan-Publicity Strategy
1, DM poster promotion;
2, TV media publicity:
A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities;
B. Time: September 20-26;
Creative Activities Planning for Mid-Autumn Festival of Catering 2 Theme: Mid-Autumn Festival Package Exhibition
I. Activity Time: September1May-September 22nd.
Second, the purpose:
Consumers can not only eat hundreds of dishes with less money, but also get together and enjoy a different atmosphere. Promote the consumption of restaurants (increase popularity) and get more surplus value (profit).
Activity mode:
1. Launch various Mid-Autumn Festival packages and display them in various ways, giving people a sense of richness. And launch different degrees of concessions, gifts and other promotional activities. The exhibition area can be divided according to different packages, such as family packages, couples packages, friends gathering packages, etc.
2. Launching Mid-Autumn Festival Gift Package: Food packages are packaged in mooncake packages in several grades, such as 88 yuan, 188 yuan, 288 yuan. .
3. Making moon cakes on the spot: The moon cake storm the year before last may still leave a shadow in many people's minds. In order to get rid of this mentality, it is a good way to make moon cakes on the spot, which can be made by joint manufacturers.
Mid-Autumn Festival catering creative activity scheme 3 In view of this demand of the Mid-Autumn Festival catering consumption market, it is necessary for restaurants to plan a Mid-Autumn Festival promotion scheme to attract more people to eat in restaurants, boost the restaurant's operating income and create a good holiday atmosphere for the Mid-Autumn Festival celebrations.
I. Activity time
September of xx to X month of xx
Second, the venue of the event
Xx catering store
Third, the theme of the event
Autumn night full moon, Tianya * * * at this time.
IV. Purpose of the activity
1. Promote the corporate image and brand image, influence the consumption psychology of the main target consumer groups, and create a beautiful image among the target consumer groups.
2. Under the guidance of the activity concept, it will leave a good impression on consumers, enhance the confidence of consumers and employees, improve brand awareness and reputation, and affect consumers' brand loyalty.
3. Change consumers' cognition and form a benign understanding.
4. Cultivate potential consumers and deepen the target consumers' understanding of restaurants, hotels and restaurants.
Celebration is to let people know more about restaurants, hotels and restaurants, and accept and be willing to spend in restaurants, hotels and restaurants, while Mid-Autumn Festival is to let the public experience the characteristics and services of restaurants, hotels and restaurants, enjoy the same happiness and enjoy the same fun, and then directly increase profits.
Activity analysis of verb (abbreviation of verb)
1, catering consumers belong to the middle and high-end class, and they generally have a good cultural background or economic background, which is in line with the strong cultural atmosphere of restaurants, hotels and restaurants.
2, catering dishes are mainly Chinese food, there is no difference in taste, but at present saints will drool. It is also lacking in other businesses.
Activity form of intransitive verbs
1, buffet, ordering, new dishes, specialties, etc.
2. Discount consumption.
3. Give coupons, and all consumers who spend more than 100 yuan can get coupons.
4. Free meals. Consumers who spend all of 200 yuan can get a special dish for free.
Seven. Activity creativity
1, live guessing activity:
A lantern (red light) cage with riddles was hung at the event site. Set up a crossword table.
2, performing arts activities planning:
(1) Award-winning question and answer: Questions about the development history of hotels, restaurants.
(2) Song and Dance: Find a song and dance troupe to perform, and host 1-2 people.
(3) interspersed with some songs for the audience to participate. Ode to Mid-Autumn Festival: The audience is invited to participate, and all the songs are sung with the word "moon" or chanting "autumn". At least two sentences, you don't need to sing the whole song, the song can't be repeated, and the best singer who sings the most will be rewarded (100 yuan or 50 yuan coupon).
(4) Pull beer merchants to do title sponsorship, reduce costs and promote profit increase.
Eight, publicity content
1, celebration activities
2, food festival preferential information
3. Mid-Autumn Festival party and other information
Nine, attention
Novelty and completeness of publicity content.
X. cost budget
leave out
Mid-Autumn Festival creative activity plan for catering 4 I. Purpose of the activity
Through Mid-Autumn Festival promotional activities and advertising, on the one hand, it can gather popularity, stimulate consumption, increase sales revenue and profits, on the other hand, it can leave a good impression on consumers, strengthen the confidence of consumers and employees in xxx restaurant, enhance brand awareness and reputation, and affect consumers' brand loyalty.
Second, the theme of the event
"The Mid-Autumn Festival is full moon, and there are people in the world at this time." xxx helps you contact your family.
Third, the activity time
The exact time is to be determined
Four. Activity content
1, guess the activity on the spot
A lantern riddle area was specially set up, and a lantern (red light) cage with riddles was hung on the activity site. All riddles are not difficult, as long as the guesser can get a coupon of xx yuan.
During the activity, 10 riddles can be displayed every day, and 20 riddles can be displayed during the Mid-Autumn Festival.
Lantern riddles are small woodcut cards, about the size of amulets, with simple appearance and collection value. On the one hand, it is the signboard of xxx restaurant, on the other hand, it is a riddle. If the guests guess correctly, they can take it down and send it to the prize-winning office, while the riddle card is wrapped in a red sachet and given to the guests. (xxx logo is also printed on the outside of the sachet)
2. Giant moon cakes
Make a moon cake with a diameter of 2 meters, put it in the lobby for publicity, and distribute it to all guests on August 15.
Prepare cameras and printers, and provide services if guests want to take photos with giant moon cakes or theme layout areas. Guests who spend more than xxx yuan take a group photo for free, and other guests charge X yuan each time.
Contact the production of giant moon cakes in advance. If this restaurant can't do it, you can contact other places as a sales promotion point.
Giant moon cakes should have an auspicious name, and the specific name can be collected from the society and hyped by newspapers. It is confirmed that the adopter can get a table of reunion dinner on August 15 provided by xxx, which is worth xxx yuan.
After 7: 00 pm on August 15, all guests who spend money in the restaurant can participate in the appreciation of giant moon cakes. Restaurant executives, employees and guests held a cake-cutting ceremony and delivered it to customers. Guests who cut cakes can also wait for an honor and personally give their own cut cakes to family and friends to express their affection.
Step 3 send peace
Set up a Mid-Autumn Festival theme area in the dining hall, with the moon, rabbits, Chang 'e, WU GANG, osmanthus trees and other themes as the layout. The production material is foam and other items, which are surrounded by the concierge bar and cannot be close.
Amulets are hung on the decorative osmanthus trees in the hall, symbolizing peace, reunion and preciousness. Amulets made of HongLing and Xiao Mu cards are novel in shape and have their own characteristics. All guests dining in the restaurant can choose a favorite amulet and give it to their family and friends, wishing them peace and happiness.
Give one amulet to each table and sell it for xx yuan if necessary.
4. Family reunion dinner
The chef will introduce the set meal of the family reunion dinner on August 15, and the price ranges from RMB xxxx to RMB xxxx (depending on the actual situation of the restaurant).
During the event, all guests who book a reunion dinner set below xxx yuan in catering will be given a free fruit bowl, take a photo with the restaurant set and get a riddle on the lantern for free.
During the event, all guests who book a family reunion dinner set of over xxx yuan in catering will be given a luxury fruit bowl and a box of xxx moon cake gift boxes for free, and they can take photos with the scenery in the restaurant and get a riddle on the lantern for free.
During the event, guests who book a family reunion dinner package with a price exceeding xxxx yuan will be given a luxury fruit bowl and a luxury xxx moon cake gift box for free, and will be given a free photo with the scenery in the restaurant, a riddle on the lantern and a blessing lantern by hand.
5, couple banquet
The chef will introduce the menu of the couple banquet on August 15, ranging from xxx yuan to-XXXX (depending on the actual situation of the restaurant).
Guests who book a couple banquet package will receive a free fruit bowl, a free photo with the restaurant set and a free solve riddles on the lanterns.