In order to ensure the effectiveness of our efforts, we often need to prepare a plan in advance, which refers to an action planning tool. How should the plan be made? The following is my plan for the school banquet. Welcome to share.
School Banquet 1 Activity Time Planning Scheme: From now until September 30th.
Venue: Chinese restaurant on the first floor
Target audience: all customers who leave the table (except private rooms and two or more tables)
Activity content: Anyway, customers who come to the store for consumption during the activity can enjoy preferential activities.
1, free appetizers.
2. Free fruit platter
3. a special dish every day
4. Spend 65,438 yuan +000 yuan on the scattered stage and give 20 yuan vouchers.
School banquet activity plan
Activity theme: the sea is vast, the fish jumps over the sky, and the birds are singing and the flowers are fragrant.
Activity time: from now until September 30th.
Activity content:
Activity 1: 1. If you book a school banquet for five tables in our store, the standard is 599 yuan/table, and two bottles of drinks are given to each table.
2. Give away two bottles of beer.
Activity 2: 1. Book a school banquet at table 10 in our store, the standard is 599 yuan/seat, and give a gift certificate gift package from 500 yuan.
2. Give a deluxe room.
3. Send students a set of bath gift boxes.
Activity 3: 1. Book a school banquet for 20 tables in our store, the standard is 599 yuan/seat, and send a gift certificate gift package from 800 yuan.
In addition, two deluxe standard rooms will be given away.
3. Give students an advanced password box.
Remarks: In addition to participating in the above preferential activities, customers who hold school banquets in our store also provide the following value-added services free of charge:
1, free emcee.
2, free electronic screen, scrolling.
3. Provide free pop stop signs.
4. Provide speaker equipment free of charge
5. Provide a free sign-in desk.
6. Provide cheap drinks for free
School banquet planning scheme II. Target market analysis
Teachers and students spent more than 1000 days and nights together, giving them lifelong enlightenment, giving them understanding and tolerance, and educating them to establish the concept that every minute is accurate. In recent years, the "Xie Shi Yan" is very prosperous. According to the survey, the Xie Shi banquet has become the second largest wedding banquet held by ordinary families, second only to the wedding banquet. There are n reasons for the "thank-teacher banquet" and "fire":
Reason 1 (student): Other students are hosting a banquet in the restaurant, so I have to do it, or I will lose face.
Reason 2 (Parents): Other parents hosted a thank-you banquet for their children. If they don't thank their teachers, they can't make up their minds.
Reason 3 (parents): The teacher's thank-you banquet should be held for relatives and friends. I have to do this in order to get some money back by attending the thank-you banquet of other teachers.
Reason 4 (society): It is a great happy event for children to go to school. Dinner with relatives and friends can increase the festive atmosphere and connect feelings.
Reason 5 (Business): Prosperous business and rising income can gather popularity and festive atmosphere, and increase turnover and hotel popularity. Why not do it?
Second, the pricing strategy
1. When making the menu for Teacher Xie's banquet, we should consider linking the menu with the teacher to increase the festive atmosphere, so as to win the favor of students and parents.
2. For high-priced dishes, it is suggested to combine reducing and creating new dishes.
3. The price of banquets in Xie Shi (explained below) should be divided into high, medium and low grades, and the consumption level should be reasonably expanded.
4. The prices of other drinks and other services can be changed flexibly according to the actual situation of the hotel (but according to the net profit of the hotel).
Third, marketing strategy.
1. To make a special thank-you banquet package, the "thank-you banquet" can be divided into three grades according to the actual situation: 468 yuan for a ten-year cold window banquet, 568 yuan for a champion banquet and 668 yuan for a champion banquet. The name of the dish should be properly packaged to reflect a strong cultural atmosphere (see annex for the specific menu).
2, the champion and the banquet, proud of the invitation. The champion of the college entrance examination (arts and sciences 1) is specially invited to gather in the hotel to talk about a bright future; Give each champion exquisite school supplies as a souvenir; Make a number one banquet (please give full play to the leaders' contacts and make an invitation).
3. Business interaction and gift giving. The hotel cooperates with other businesses, schools or suppliers to sign reciprocal terms in the form of "one-on-one" to jointly prepare coupons for students. It is suggested to adopt a "win-win" approach, with the active participation of marketing, finance and the company.
4. There are gifts on the table and surprises on the field. Students who hold a thank-you banquet in the hotel can get a bottle of 52-degree liquor aged in Kouzijiao for five years (each bottle is worth 128 yuan), no matter how much they spend. Anyone who patronizes more than ten tables (including ten tables) will be given a table with the same grade meal label; Spend more than five tables (including five tables) and give souvenirs to students to study, and so on.
5. Free parking space, priority booking, free photography, free doctor's hat, etc.
6. After dinner, send a nice little gift to the teacher who attended the banquet (with the name, telephone number, address and website of the hotel printed on it).
Fourth, advertising strategy.
1. Some outdoor advertisements (brands, banners, ink painting) are placed in front of the hotel.
2. TV, street banners and newspaper advertisements are combined. Advertising words: "I have never forgotten my teacher's kindness for many years, and a glass of sake shows deep affection!" "At this point, when the peaches and plums are fragrant, the Bird of Paradise Hotel grandly launched a thank-you banquet (a ten-year cold window banquet, a champion banquet) to show gratitude to the students.
3, you can try mobile phone short message advertising, the focus of mass sending is the old customers of the original hotel, pay attention to the use of appropriate language, mainly introduce the latest activities of the hotel.
4. Make a pop-up advertisement or a larger flash animation advertisement or banner on some agreement websites. The processing of web animation and pictures must be consistent with the marketing content.
5. Flyer advertisements can also be used to print 10000 activity flyers, but the flyers must be beautifully made and accompanied by food display maps.
Note: You can choose the above advertisements at the same time to promote key communities or schools.
Verb (abbreviation for verb) Other related strategies
Security guards must ensure the safety of the hotel; Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this part can be refined later); Put some high-end music in the hall; Service language skills; The speed of serving must be fast; The layout of the main hall does not need to be too luxurious, but it should be beautiful and generous, showing the humanistic culture of respecting teachers and valuing Taoism.
Effect prediction of intransitive verbs
1. Direct effect: If the promotion and related services are in place, 100 tables will be received every month, with an average 500 yuan of 50,000 yuan per table, which can increase the net profit by about 20,000 yuan; The total income is at least higher than the same period last year, and strive to break through the million mark again.
2. Indirect effect: through word-of-mouth publicity, plus banners, outdoor advertisements, newspapers, online media advertisements, souvenir advertisements, etc., 65,438+0,000 customers are added every month. Moreover, the number of people who know directly is at least 20,000, which improves the brand effect and increases the opportunities for these people to come to the hotel for consumption in the future, and has long-term marketing benefits.
Seven. Other suggestions
1. The reservation department can search the information of some key customers and publicize it among familiar customers first.
2. With the consent of the customer, enter the customer information into the database of the reservation department (the key is the customer's name, position, company and mobile phone number) to serve the future promotion (this content can be refined later).
3. Make the hotel website as soon as possible. Websites must be made by professionals. Domain names should be simple and easy to remember. The design of the web page should reflect the characteristics of the hotel. Warm colors are the main colors, and the home page should have large flash animation. There should also be news release system, on-line marketing, customer message boards, customer forums, employee entertainment and so on. Enhance hotel popularity and increase market share through network marketing (the advantages of network marketing are large audience and low cost).
School Banquet Planning Scheme 3 I. Activity Time
20xx June 20th to August 3rd1
Second, the dining standard
428/ Table 528/ Table 588/ Table 688/ Table 888/ Table 1288/ Table
Third, the surprise activities are as follows:
1, when the table is full 10, one senior suitcase will be given, and the restaurant will spend 30 200 yuan (only one at a time), and the deluxe room standard room and KTV singing room will be given (no minimum consumption).
2. When the table is full 15, a premium suitcase will be given, and the restaurant will spend 30 300 yuan (for one-time use only), two luxury private rooms will be given, and one KTV will be given (no minimum consumption).
3. Send a high-class suitcase for 20 tables, the restaurant costs 30 400 yuan (for one person only), send three deluxe standard rooms and one KTV room (no minimum consumption).
4. Give a senior suitcase for 25 tables, and the restaurant will spend 30 500 yuan (one for one time only), and give four luxury rooms and a KTV singing room (no minimum consumption).
More than 30 tables and so on (please contact us for details)
5. More than ten tables will be arranged on the spot for free, and free emcees and costumes will be provided for candidates to make up.
6. Give away the right to use the LED screen for free.
In order to satisfy the pride and vanity of parents and candidates to the greatest extent and attract the admiration and envy of all the guests at the scene, this planning scheme will focus on the process of the admission banquet, aiming at improving the added value of hotel services through a series of novel and unique planning activities, which will be highly recognized by all the guests at the scene and leave unforgettable memories for candidates and parents. At the same time, we use the "marginal benefit communication effect" to attract our classmates and even friends and relatives at the scene to give priority to our hotel when holding various banquets.
1, 17: 30- 17: 50: festive music and songs are played in the banquet hall for guests to listen to.
4. 17: 50: The wedding reception officially begins. Candidates (boys in black and white dresses, girls in white dresses) are seated next to the reception desk.
5. 17: 55- 12: 05: Award-winning ceremony of the honorary throne. The aisle in the middle of the banquet hall is covered with a red carpet, and there is a small stage at the end of the red carpet. Candidates are standing on the stage, in front of which are two hostesses. Each of them held a bunch of flowers and a greeting card on a plate, walked onto the stage with passionate music, and then delivered them to the candidates.
6.18: 05-18:10: The candidate gave a speech on the throne of honor and played the background music Applause.
7.18:10-18:15: flower season thanksgiving ceremony. The background music plays "Grateful Heart", and parents of candidates and representatives of two teachers are invited to take the stage. Candidates sent sympathy flowers and gratitude cards to their parents and teachers respectively, and bowed to their parents, parents and guests on the spot three times, thanking their parents for their parenting, thanking their teachers for their parenting, and thanking all relatives and friends on the spot for their care and support during their growth!
8.18:15-18: 20: Candlelight wishing ceremony. The etiquette lady wheeled the cake cart onto the platform, and the candidates made wishes on the cake and candlelight, and shared the cake with relatives and friends present. Play the background music "Tomorrow will be Better".
9. 18: 20- 12: 25: Parents give hearty speeches: parents of candidates are invited to give lofty speeches, and the background music "Tomorrow will be Better" is played at the same time.
Lunch starts at 10 and 18: 30.
The planning scheme of the students' graduation banquet is 5 1. There are four thank-you banquets in the restaurant: a splendid future banquet XX, a fast-paced banquet 1688, a Pengcheng Wan Li banquet 1388, and a to be banquet 988.
2. The above standard banquet is only ten people;
3. Meanwhile, the restaurant launched a new business package at noon (11:00-14: 00):
68 yuan/set (if you consume this set meal, you can choose one of the four dishes A, B, C and D, and give it away for free: rice and fruit);
108 yuan/set (if you consume this kind of set meal, you can choose two kinds of dishes, A and B, and one kind of dish, C and D, free of charge: rice and fruit);
168 yuan/set (anyone who consumes this set meal can choose three items from Class A, two items from Class B and Class C, and one item from Class D, that is, free rice and fruit);
4. Our restaurant reserves the right to interpret the above activities.
School Banquet Planning Scheme 6 I. Preface
Admission banquets for college entrance examination students have become a common habit in China, ranging from two or three tables to dozens of tables in each family. The college entrance examination banquet has become an important part of individual group buying liquor consumption and plays a very important role. First of all, it can increase the market sales of liquor consumption in the off-season; Secondly, the word-of-mouth communication function of banquet consumers in Xie Shi is very obvious, and there is often a patterned trend in the same area or classmates, which can stimulate other surrounding consumers well through word-of-mouth communication; Thirdly, the college entrance examination and admission period are just the off-season of liquor consumption. Through the publicity and promotion of consumption activities, consumers' awareness of Wuliangye Hongfuchun products and brands will be improved, and the market sales atmosphere will be created, which will lay a good foundation for the marketing promotion in the upcoming peak season of liquor consumption. Therefore, the operation of the Xie Shi Banquet is not only reflected in the effect of promoting sales in the off-season, but more importantly, it can create a good consumption atmosphere in the market, create a good word-of-mouth communication among consumers, and make basic preparations for the realization of the hot sale of Wuliangye Hongfuchun in the peak season.
Second, the theme of the event
National theme: "Hongfuchun should be the first ×××"; "Good wine smells good to teachers and students, and happiness is booming". Local governments can formulate specific subheadings according to their own activity policies. Such as: Fuchun Fuchun, the top middle school student, visiting the World Expo.
Third, the activity time
June 7, 2000-September 2000 1
Preparation period: June1-June 6.
Transmission period: June 7-June 30.
Fourth, the active object.
Regional object: 20 1 family banquet for college entrance examination candidates admitted by national colleges and universities.
Contacts: admitted students, their parents and teachers.
Verb (abbreviation of verb) activity content
Different promotion methods are adopted for core consumers and ordinary consumers, so that core consumers can spend a lot of money, and ordinary consumers choose red sky or red boutique.
1. Core consumer policy:
The children of decision makers and important influencers of various administrative organs and institutions take the practice of giving away free wine and do not participate in other forms.
Promotion type;
2. Special policies of top scholars:
Banquet for prestigious students, and provide free sponsorship wine for local college entrance examination champions or students admitted to Tsinghua Peking University;
3. General consumer policy (the following packages are for reference only):
Happy time packages
Buy 3 boxes of red boutique, and give away one suitcase of 150 yuan;
Buy 5 boxes of Red Sky and send them to 250 yuan Mobile Hard Disk;
Buy 8 boxes of Chitianhua and give ××× yuan. ....
(Can be given according to local resources) ......
Implementation of intransitive verb activities
The college entrance examination is one of the most touching events influenced by China, which includes the sadness of teachers and students leaving, the joy of being the top scholar, the expectation of parents all over the world, the vision of freshmen for the future ... Banquet is indispensable, as is the banquet of thanking teachers. Even though its usage is far less than that of wedding banquets, it is of great significance. This publicity focuses on respecting the feelings of teachers, teachers and students, diluting commercial interests and highlighting the emotional connotation of Hongfuchun brand. The emotional appeal of this theme propaganda-"Health wine Hong Fuchun, be the No.1 classmate of XX"; "wine is true for teachers and students, and health is prosperous."
School Banquet Planning Scheme 7 I. Activity Time
20 ×××××× years ×××× months to August 3 1 day.
Second, the dining standard
5 18 yuan/seat 668 yuan/seat 888 yuan/seat
Third, preferential items.
1, catering: 2 bottles of beer are given to each seat, and soy milk is free; Drinks are provided at supermarket prices.
2. Minimum consumption standard of teahouse lobby 10 yuan/person, private room 60 yuan /6 hours; Double machine hemp 80 yuan /6 hours; Tea is free.
3. Guest room: a free standard room with a one-time consumption of more than 3,000 yuan/night; Give away a digital room that costs more than 5,000 yuan/night; During the activity, you can enjoy the discount of ordinary standard room 188 yuan/night and ordinary single room 168 yuan/night with your student ID card and teacher ID card.
4. Free shuttle buses with more than 5 seats in the city, free background board stickers and signs.
Reference 2 for the planning scheme of marketing activities for thank-you banquet and graduation banquet in hotel restaurants.
1. The restaurant has launched four thank-you banquets: Splendid Future Banquet 20xx, Pingbu Qingyun Banquet 1688, Pengcheng Wan Li Banquet 1388 and Waiting for No.1 Banquet 988;
2. The above standard banquet is only ten people;
3. Meanwhile, the restaurant launched a new business package at noon (11:00-14: 00):
68 yuan/set (if you consume this set meal, you can choose one of the four dishes A, B, C and D, and give it away for free: rice and fruit);
108 yuan/set (if you consume this kind of set meal, you can choose two kinds of dishes, A and B, and one kind of dish, C and D, free of charge: rice and fruit);
168 yuan/set (anyone who consumes this set meal can choose three items from Class A, two items from Class B and Class C, and one item from Class D, that is, free rice and fruit);
School banquet planning scheme 8 I. Activity time:
20xx July 20th to September 20th.
Second, thank teacher banquet standard:
Lobby on the second and sixth floors: long table banquet: 499 yuan/table.
Champion banquet: 599 yuan/table
Bright future feast: 699 yuan/table
Apprentice banquet: 799 yuan/table or above
Open cap
Boxes on the second and third floors: there is no minimum consumption for boxes below five tables.
Five tables or more, 1200 yuan/table (need to be booked and ordered in advance).
Third, preferential measures.
Preferential measures:
1. Enjoy the courtesy service of the champion for free (including a doctor's hat).
2. Send a bunch of flowers for free
3. Bring your own drinks free of bottle opening fee and service fee.
4. Send two bottles of beer and a large bottle of drinks to each table.
5. Give 1 warm family room every night.
6. Give away the banquet sign
7. Give a beautiful family photo.
8. The LED electronic display in the lobby is inserted with greetings for free.
9. Send an advanced suitcase.
10. Give a high-grade red wine.
1 1. Send Parker a pen.
12. Give away Charming Phoenix (summary of 20xx opening season planning scheme), three-day tour of Huanggu Town, wonderful three-day tour of Guilin or a tablet computer of a certain brand (choose one from three).
Preferential standard:
1, you can enjoy the discount of 1-3 if the total consumption of the school banquet exceeds 1000 yuan during the activity.
2. During the activity, you can enjoy the discount of 1-4 when the total consumption of the school banquet is over 20xx yuan.
3. During the activity, you can enjoy the discount of 1-8 when the total consumption of the school banquet is over 4,000 yuan.
4. During the activity, you can enjoy the discount of 1- 10 when the total consumption of the school banquet is over 6000 yuan.
5. During the activity, you can enjoy the discount of1-1if the total consumption of the school banquet is over 8,000 yuan.
6. You can enjoy the discounts of 1-8 and 12 if the total consumption of the school banquet exceeds 10000 yuan during the activity.
Theme planning scheme of school banquet 9: there are fish in the vast sea and birds can fly.
Activity time:
From now until September 30th.
Activity content:
Activity 1:
1. If you book a school banquet for five tables in our store, the standard is 599 yuan/table, and each table will be given two bottles of drinks.
2. Give away two bottles of beer.
Activity 2:
1. Book a school banquet at table 10 in our store, with the standard of 599 yuan/seat, and give a gift certificate gift package from 500 yuan.
2. Give a deluxe room.
3. Send students a set of bath gift boxes.
Activity 3:
1. Book a school banquet for 20 tables in our store, the standard is 599 yuan/seat, and send a gift certificate gift package from 800 yuan.
In addition, two deluxe standard rooms will be given away.
3. Give students an advanced password box.
Remarks: In addition to participating in the above preferential activities, customers who hold school banquets in our store also provide the following value-added services free of charge:
1, free emcee.
2, free electronic screen, rolling blessing.
3. Provide free POP stop signs.
4. Provide speaker equipment free of charge
5. Provide a free sign-in desk.
6. Provide cheap drinks for free
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