1. Traditionally, in every Olympic Games, these IOC global partners will give small gifts to athletes or provide technical support for the success of the Olympic Games according to their own business characteristics.

For example, Alibaba has been providing technical support for the Olympic Games since it became a global partner of the International Olympic Committee on 20 17. With the support of Alibaba Cloud technology, the Tokyo Olympic Games was broadcast on the cloud for the first time, and the Beijing Winter Olympics was a comprehensive core system on the cloud. China Cloud Technology provided a digital transformation scheme for the overall planning, intelligent broadcasting, energy saving and emission reduction of the Olympic Games, and won the praise of IOC President Bach.

3. For example, every athlete will get a schoolbag for the Beijing Winter Olympics, which also contains a set of daily necessities donated by Procter & Gamble, including laundry detergent, mouthwash, shower gel, shampoo and toothpaste.

4. In the athletes' bags, there are handmade lanterns, couplets and children's paintings presented by the Beijing Winter Olympics Organizing Committee; In the athlete's room, each of them will get a pillow blanket with the current "Internet celebrity" ice mound.