In the early mainland variety shows, there was no clear concept of Hanako, and most programs only had some auxiliary words when they needed explanations, and they didn't pay enough attention to Hanako. However, with the arrival of Taiwan, Japan and South Korea and other variety shows, the audience's viewing habits and psychology are constantly changing, and Hanako's position in the program is rapidly improving. The first large-scale appearance of this novel packaging form in mainland variety shows dates back to the first season of the outdoor parent-child reality show "Where is Dad?". Hunan Satellite TV introduced it on 20 13.
Tian Liang shouted her daughter's English name "Cindy" in nonstandard English. Many viewers were amused or moved by these "fancy" subtitles in the intimate conversation between Jimmy Lin and his son before going to bed. Because the reality show shooting is random, unlike movies and TV series, which are shot according to the split-shot design, it is necessary to use flowers to emphasize the plot in the later stage and use special effects to take the audience to imagine in the real recording of the lens.
Breed stalks are used for advertising.
The late special effects of the new season "Run" are in the charge of Baogu Media, and the original two-dimensional animation style is introduced. Hanako is the most intuitive way for the audience to watch variety shows, an important tool to enhance entertainment, drama and interaction, and will also become a joke or variety show. According to its insiders, in the past, most variety shows only posted static patterns to make the audience jump. "Every word we use in the program is a frame chase, which will move with the situation of the characters and even' go out of the frame'. We all use film-level special effects to make it. How to make this flower, how to disappear, where to put it, whether it is the main or the second, and so on. According to our experience, it is strictly controlled. "
What variety is "Hanako"? Mo Wenhao, founder of Baogu Media, made a vivid metaphor, "Every shot is like a paragraph of text, and flower-shaped characters and animation special effects are like punctuation marks in the text. Putting them in the right place will enrich the plot and help the audience understand. " It can be seen that after the modification of "Huazi", the program seems to have a brand-new feeling, and the sense of story conflict, suspense, overall rhythm and artistic conception in the reality show have been greatly improved. This kind of flower character, which adds color to the content of the program, well digs the inherent genes of the program itself, makes the picture "live" and maximizes the communication effect of the program.
Mo Wenhao, founder of Baogu Media
It is understood that Huadao characters are subdivided into many different types, "there are narrative Huadao characters, the most commonly used emotional Huadao characters, the game layout that explains the rules of the game, the big-headed expression tailored for the guests, the third-party perspective, and also used as suspense, used as a paragraph and so on."
The flower characters of each program will change due to the program mode or story requirements. Generally speaking, an hour-long reality show needs about 600 to 1000 characters. The staff of Baogu Media introduced, "Take" Running "as an example, the first issue may have 1 0,000 words. The production process is probably that editors and post-directors add some ideas and copywriting at the beginning of editing, and then director Huazi modifies and supplements, writes some interesting points, and finally gives them to the special effects Huazi group, who will make some modifications according to the situation. The average production time of the first stage is only about three to five days. "
How to accumulate "Hanako" inspiration?
Mo, who has participated in the post-production of films such as Meiji, Spring Charm, Love in a Fallen City and Chinese Partner, said, "To some extent, reality shows are very similar to New Year movies, both of which are creating a happy atmosphere and dense jokes, so that the audience can relax and enter the plot when watching." For example, in the seventh issue of "Run", "Burn Your Brain Special", a suspense-like film was used, and thanks to the film-making experience guided by special effects, the film sense was skillfully created in the variety show.
In order to better present the final effect, Baogu Media participated in the planning from the beginning, and extended the demand and consciousness in the later period to the earlier period. They think that editing and flower characters are inseparable. "What is special about our team is that every post-director and editor knows how to tell stories with flowers and special effects. Everyone participates in Huazi, which is our strength. " It is understood that when the program is recorded, there will be post-personnel on the spot to follow up the shooting and communicate with the pre-director about the shooting needs. "Because of my previous experience, I can feed back the effects that will be presented in the later stage to the previous directors for reference when shooting, and it is more handy when editing."
Nowadays, Huazi seems to have become a variety language for post-90s audiences and post-90s creators to talk through the screen. The staff of Baogu Media revealed that all their colleagues had "studied in the mile". They will have one or two directors in each program, and their main job is to sort out the edited text, make some changes, refine it and add some fun. "Are very young, are teenagers who are addicted to gossip. Every time they can accurately know the slot of each guest, the setting of personality characters, and play some very fresh stalks. "
The staff of Baogu said that their work is like a search engine. You can immediately find the corresponding information and materials in your mind by typing keywords. "Because the production cycle of variety shows is very short, there is not much time for us to think. From conception to design to creation, we not only rely on brain waves, but also rely on collecting information to learn animation special effects from all over the world. "
Conscience Special Effects Packaging Team Digs Deep into the Value of Variety Huazi
It is understood that Hanako has played the following functions in variety shows: excavating the narrative plot and the relationship between characters, supplementing the background environment, refining and expanding emotions, decorating visual packaging, creating suspense and concretizing the jokes. The staff of Baogu Media said that this last one is their best. "For example, if a guest talks about outer space for a second, we will change the whole background into space, just like making a movie with green cloth. Materialize abstract things, make the audience smile and have a wider imagination. "
Hanako makes a variety show full of emotion and atmosphere, and makes some plane shots come alive. When asked what is the most important thing for Hanako, they all agree that it is to master the psychological rhythm of the audience. Team members said that only by looking at flowers at the right time can the audience resonate. "So where Chinese characters are placed accurately is the most important thing; Secondly, creativity, we have been innovating, every program strives to let the audience see new things, and every flower language has its own life. "
Mo Wenhao, a professional director, studied scriptwriting under Ceng Zhiwei, then entered film editing. Together with his college classmates who are engaged in film special effects, cartoons and advertisements, he formed the creative core of Baogu Media. English transliteration of Baogu Media popcorn (popcorn). Mo Wenhao said, "The work of Baogu Media is like the process of processing corn into popcorn. It is easier to eat through post-editing, and there are flowers with special effects and more flavor. "
At the end of the interview, they were asked "when is the most fulfilling time". They said that the flowers created by the team created a burst point and magnified some phenomena, and they felt very fulfilled. For example, Weibo's hot search "Seven Seconds Memory of Little Fish" and so on, "Our company's practice is to get together to watch each program of our own, see the barrage, and comment on' adding chicken legs, poisoning at night, 666 at night' will make us feel that our efforts have been affirmed, and what we have made will remain in the hearts of the audience."
Text/Wu Bihan
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